Overview Email Benchmarks Uk
For many an evening in 2004, three people sat Around one desk in a small medical office — an office that served as the group’s conference room, breakfast area, and thought heart. Backed by a little programming team in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, along with an search engine optimization pro ) discussed ideas on how best to execute a deceptively straightforward concept. Simple email marketing. Many of the thoughts were beyond the resources of the fledgling business, but that didn’t stop Keller from moving ahead.
The first Clients of Benchmark Email were small businesses located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team sold them on the use of email advertising, while working hard to create a very simple user interface which would be easy to operate. All the while, the company championed such innovative ideas as customizable templates and software which adapted to consumer needs. They also made certain from the outset that anybody who needed help would have rapid access to outstanding customer support.
Benchmark Has continued to rise and advantagesper. Its current focus. Providing worldwide email marketing services to small and midsize businesses while continuing to honor a commitment to assist kids in need. This does not mean that Benchmark is a little-guys-only service, however; it has adhered to its core principle of adaptability and serves big organizations like UNICEF and Kaiser-Permanente via its High Volume Business plans.
Today, Benchmark serves upwards of 73,000 users from across the globe, but the company has not forgotten its roots. Benchmark still keeps good relationships with little, locally-based companies. In fact, the organization offers a complete page of testimonials from users of the program. You can read about Benchmark’s history and development here.
While the Majority of the features Benchmark supplies Are on par with the rest of the industry, among the standout characteristics of this ESP is the simple fact that most of its attributes come standard with each account — including the free ones. Below are a few of Benchmark’s most noteworthy offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all customers access to the library of over 400 templates. These are organized into 19 classes, some of which are tailored to specific industries like education, entertainment, and retail. There’s also a class for social media-specific templates.
· Video Emails. Possibly the best-known advantage of Benchmark is its support for video emails. The business explains the advantages of this feature here.
· Online Surveys. You’ll be able to create professional-looking online surveys using among Benchmark’s 6 templates. Post your survey on your site or build it into an email.
· Dedicated Email Server. All of Benchmark’s High Volume programs have a dedicated IP address to help increase deliverability prices. Users on other plans have the choice of paying for this service ($30/month) to increase their particular delivery stats. Read more about the advantages of dedicated servers here.
· Email Delivery Management. Benchmark’s email shipping management program is all about getting customers’ emails into inboxes. The company is a member of the Email Sender and Provider Coalition and works with ReturnPath, a top email delivery and consulting service. The business also communicates with ISPs on its clients’ behalf. Email Benchmarks Uk
· Mobile App. Benchmark’s mobile apps make it possible for customers having an Apple device to get several functions on the street. They can access and include contacts, browse reportsand send videos via integration with a YouTube account, and even design and send fast email blasts with one of 10 templates that are available. That is quite a bit more than a number of other businesses offer in their mobile apps, which makes them considerably more functional.
· Photo Editing. If the photos you intend to utilize on your email campaign aren’t perfectly sized or want some colour adjustment, you can use Benchmark’s integrated photo editor. This is a pretty handy feature if you don’t have photoshop accessible.
· Code Editor. If you have the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you can build your mails from scratch.
· Autoresponder. Each Benchmark client has the power to style around eight custom autoresponder messages. These could be scheduled as a string or event lead-up, or made as annual messages such as anniversary or birthday emails.
· Sign-Up Forms. The only way to become prosperous in email advertising is through growing your list, and Benchmark really promotes doing so through sign-up forms. The company bases its Free For Life account completely around website and Facebook sign-ups and provides an easy-to-use tool to create customized templates for every medium.
· Inbox Checker. Since every email program differs and each internet browser includes a signature style, making certain your emails look great across the board is important. You can use Inbox Checker to look at the way your email displays in Gmail using Explorer and Outlook 3. Employing the entire program (which checks everything from AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their blogs mechanically through the RSS-to-Email feature, which works with any site which manages an RSS-feed. Users simply have to set up a campaign and template within Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another without a formal plug link. Benchmark’s API Integration feature allows users with XML-RPC, HTTP POST, or HTTP GET abilities to recover data from other programs which use JSON, XML, XML-RPC, or PHP serialization strings. In a nutshell, this permits them to play three functions. Manage contact lists, manage campaigns and effort sending, and check statistics. The company explains this role in more detail .
· Advanced Metrics. Benchmark provides both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Enrolling in a Benchmark account is fairly straightforward. After entering your name, email, contact number, and business name, you have to confirm your email address. This is a five-minute procedure for me. Upon logging into my account (with the free plan) I was greeted by an appealing UI that gave me a clear direction on the best way to create my very first email campaign. Great beginning!
Email Campaign Creation
On its dashboard, Benchmark provides users five main choices. Emails, Automations, Contacts, Surveys, and Reports. To create a new campaign, go to the Emails section, then hit on the big blue”Create New Email” button in the top right-hand corner. Email Benchmarks Uk
From there, you must decide If You Would like an RSS Or traditional email message. You can use Benchmark’s drag-and-drop editor, or move for more customization using the built-in code editor. If you are somebody who codes their own email, then my hat is off to you, but I am not gifted that way, so I went with the drag-and-drop alternative.
I had been prompted to enter a subject line for my Email and setup how much tracking I wanted on the message, in addition to when I wanted an automated tweet when the effort went out. The following task was to select which contacts I wanted to get the campaign. With that, I was eventually able to start building the email itself. If you want to, you can construct your personal email layouts employing an extremely intuitive editor. On the flip side, you can alter one of Benchmark’s templates, which can be great, and much better than I managed to do in my.
Sending the Email Campaign
If you are just Starting out, you can certainly do as I did and manually input contacts one at a time. However, for people who already have a list, there are numerous ways to import it. You are able to upload a CSV, xls, or txt file right from your computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts to a text form. When you make your Benchmark lists, then they will show up on your dash, together with a Master Unsubscribe List.
The actual sending of the email is rather easy. When you’ve completed all of your tweaks, you may either save the email as a draft, send it instantly, or schedule a date and time for delivery. If you would like to verify all is well before unleashing your email on the planet, you can send it to yourself to preview it as many as 10 times/day. I opted to schedule my email for delivery to see how timely the automatic system would really be. I scheduled my email for 2.45 and obtained it in 2.50, therefore while the timing wasn’t exactly perfect, it was probably within tolerance levels for many users. If you’re among the more rare users who demand on-the-minute email sending, then you might need to look elsewhere. More worryingly, my email didn’t go to my primary inbox but was mechanically sorted into my”promotions” folder. Definitely not perfect.
Email Campaign Reporting
First thing I Discovered about Benchmark email reports was something I’d read in a few reviews. They are really, really quickly. I mean lightning fast. Opens register from the Benchmark system virtually instantaneously. I have worked with a lot of other programs where these reports require hours or even days to look.
Benchmark provides users with several key Bits of information about every campaign. The possibly most important statistic, the open speed, seems in both pie chart and numerical type. Additionally, Benchmark provides users with stats for clicks, forwards, bounces, unsubscribes, and abuse. Each stat further breaks down to the specific email addresses associated with a given activity. Users can export this information for further analysis by means of a csv or xls file. There is also a social media place which reports shares through Facebook, Twitter, or LinkedIn, in addition to a map which breaks down, by state, who opens your emails. Email Benchmarks Uk
Though all of the information Is Excellent and Necessary, it is not sufficient to sustain higher level marketers who want more information such as conversions, which links were clicked, and revenue analysis. Although Google Analytics provides a lot of that info with appropriate integration, there might come a time when serious entrepreneurs need more information than Benchmark provides. Whether a small company will get to that point changes, naturally, based on the company.
Particular Size Of Company
Benchmark designed its 3-tiered pricing Structure with the objective of serving everyone from the smallest kitchen-table startup to big email marketers. However, the company’s main focus is on small to medium companies, especially those just starting out in email advertising. This is especially reflected in the fact that clients subscribing to the moderate plans get unlimited mails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you do not see the integration you want, there’s still hope. You can use the API or request an integration by sending an email to [email protected]
· Benchmark Events — Benchmark Occasions is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to make and customize events, promote and sell tickets, and monitor the success of the events through their Benchmark Email accounts. A variety of programs are available, including a free option.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and utilize Benchmark’s email system to keep Salesforce customers engaged. Read our overview of Salesforce here.
· Twitter — Benchmark Email Lite is a WordPress plugin which permits users to easily build an email audience through their readers. The plugin can automatically produce email versions of blog posts and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our review of Highrisehere.
· Benchmark Power — This free plug-in allows you to source images for your Benchmark emails from places throughout the net. Benchmark Power captures images you find and instantly uploads them to your Benchmark accounts for future usage.
· Flickr — Users with Flickr accounts can link Flickr to their Benchmark image galleries.
· Shopify — You can link a Shopify account to Benchmark and automatically add Shopify clients to Benchmark lists. You may even add subscribers to various lists based on what they bought. Read our review of Shopify here.
· PayPal — Users can add some of their PayPal clients for their own Benchmark email lists bylinking the account. Read our overview of Paypal here.
· Easy List — Know more about this simple list-making program and download it .
· WordPress — The ever-present site and site builder offers an integration with Benchmark. Use it to send emails of your blog posts and also use the analytics to see how your readers react to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library here. Email Benchmarks Uk
Social Media Integrations
Because Of the integral connection between social media and email marketing, it is very important to look at the social media features included in Benchmark.
· Social Media Templates — One segment of Benchmark’s enormous email template list is made of societal media-specific templates which directly promote your institution’s involvement in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which allows you to add a Facebook”Like” button into your own emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Features” above) for both websites and Facebook fan pages, to help you convert followers to subscribers.
· Social Links within Mail — After you connect your Benchmark account together with your Facebook, Twitter, or LinkedIn accounts, you can add switches to each email that will direct your subscribers to each of your social networking pages.
The company also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the collection of personal data from citizens of these countries. When customers provide credit card numbers to Benchmark, the business uses secure socket layer (SSL) security to encrypt the info. The whole platform is encrypted to ensure the security of all customers’ personal information.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes spam seriously and summarizes a clear zero-tolerance policy for any of their users trying to take part in spam actions. The business is fully in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several measures to preserve its standing as a spam-free supplier, among them membership in the Email Sender and Provider Coalition. The business employs the program SpamAssassin to filter messages sent through its host.
To stop users from Unknowingly sending spam-like substances, Benchmark provides a spam test feature which looks for words commonly used in spam messages. It scores each email on a scale from 1 to 5; 5s are delegated to content that is likely to be blocked. In case of a top score, the program suggests”less spammy” choices. Individualized IP addresses also help large-volume senders reduce their spam amounts.
Customer Service and Support
Benchmark Offers its customers a lot of support resources. Customer service is generally responsive, with minimal waiting times. The site provides good learning tools, but can be needlessly opaque occasionally. Crucial information is often buried and hard to locate, particularly if you don’t know precisely what you’re looking for, especially in regards to minute details about plans. For instance. The Free For Life plan includes Benchmark branding on each email, however you won’t see that mentioned on the Free For Life webpage, not even in the fine print. Nor are you going to see it mentioned when you sign up. The only place it’s mentioned is in the FAQ, here.
Here are some of those resources Benchmark offers. Email Benchmarks Uk
· Live Email and Support — Benchmark supplies live one-on-one aid through these means.
· Email Support. Contact Benchmark at [email protected] or through the organization’s contact form . Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Telephone Support. You are able to reach Benchmark in 800-430-4095 (U.S.) or even 001-562-252-3789 (all states ). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible nearly 24 hours per day Monday — Friday and restricted hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it is closer to a QandA-format knowledge foundation than a typical FAQ. You will find over 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users can execute a key word search of any topic (or sub-topic) or from the FAQ as a whole. One caveat. With such an extensive knowledge base, it is pretty much inevitable that some entries will be out of date. Some of the QandAs provide advice that’s wholly inaccurate, so in some cases, you may want to contact assistance to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen video tutorials that take users step by step through the features of the app. The business also supplies a webinar called”Benchmark Mail Crash Course.” You may view it live each Friday at 10.00 a.m. PST or watch the recorded version at any moment. You might even request a particular webinar on a number of different topics. Live webinars include the opportunity to ask questions during the demonstration.
· Email Marketing Manuals and Articles — You can find more in-depth information on email marketing generally, in addition to the Benchmark program especially, in the Manuals Section. These downloadable files also cover industry-specific troubles. Articles, similar to blogs, offer users guidance beyond that found in the FAQ section, but in shorter, more readable chunks than the manuals provide.
· Glossary of Email Marketing Terms — This is a particularly valuable tool for all those brand new to email marketing who feel absorbed by all of the jargon. Benchmark provides a glossarywith 50 of the most popular email marketing conditions from”above-the-fold” into”whitelists.”
· Website and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, in addition to its extremely active site. All subscribers automatically obtain access to current newsletters, and Benchmark also provides an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their newest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter creation strategies, vote for their favourite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is completely web-based and doesn’t Require any setup on your PC.
Favorable Reviews and Reviews
Benchmark Has a four-out-of-five star score on G2 Crowd, using a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Benchmarks Uk
Some common points of praise.
· Top Notch Support. This is maybe the most common monitoring regarding Benchmark, and something I discovered for myself as well. People today tend to find support prompt and beneficial, and some say it is actually the element that distinguishes Benchmark from its competitors. The business also receives praise for its website articles and videos.
· Characteristic Selection Across All Aims . Some users praise the inclusion of attributes like AB analyzing and surveys from all plans; many firms charge extra for these attributes or only include them in their pricier plans.
· Ease of Use. Users have a tendency to find Benchmark’s interface incredibly user-friendly and intuitive. The program gathers praise from a broad assortment of demographics, from first time ESP consumers to people who have tried many different programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with the mobile-friendly email design of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this is an increasingly significant aspect to consider.
Negative Reviews and Complaints
I was not able to find many people who loathed Their Benchmark experience. But, I was able to find a couple of complaints.
· Inconsistent Send-Times. Apparently a few users experienced a problem with Benchmark where their mails were sent hours when they were scheduled. 1 customer theorized that the issue might arise in lengthy lists of recipients. Not all clients of Benchmark will possess time-sensitive sending needs, but others will. Should you need your mails to go out precisely when your program dictates, you might need to take into account this situation.
· Buggy Social Media Integrations. I watched several consumer testimonials that remarked the social media integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates can feel like spam email, causing receivers to mark them as spam and not reading the contents. Since the entire point of an ESP would be to prevent this from happening, this may be an issue. On the flip side, I never felt this way whilst looking through the template list, therefore it might not be the most valid of complaints.
Benchmark Provides a enormous variety of pricing strategies, such as a free plan and a massive array of paid plans which can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free programs do not require charge Cards, that is always refreshing. The only catch. There will be a small Benchmark emblem in the bottom of each email you send out. Obviously, you can always choose to upgrade to a paid plan in case you don’t want the Benchmark branding. The free plan allows you to send up to 14000 emails to around 2000 subscribers and provides you access to all but not all Benchmark’s features list. Notable absences into the attributes list for free account comprise email automation and sub-accounts (enabling multiple users to access one Benchmark account).
Paid Plans. Email Benchmarks Uk
Users with little contacts lists and restricted Monthly messages have the choice of paying to get their email marketing depending on the number of emails that they send each month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer a 25% discount for nonprofits and educators.
Benchmark is a good program. It is easy to use, Open to invention, and competitively priced. Its free options might just be the best in the business for anybody who just wants to dive into email marketing (particularly small, local companies ). For that matter, any Benchmark strategy can work well for a small business which perspectives email as a minor aspect of its marketing and does not have any desire to operate past the basics just yet.
If you are a little or even medium-sized Business looking for a easy email marketing program using a host of amazing features, Benchmark is an exceptional option. Even though there might come a time when you outgrow the app, it provides a lot for the money, offers excellent service, and the business appears to be sensitive to the needs of its users. You can’t ask for much more.