Overview Email Click Through Rate Benchmarks
For many an evening in 2004, three people sat Around a single desk in a small medical office — an office that served as the group’s conference room, lunch room, and idea hub. Backed by a small programming team in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, along with an SEO expert) discussed ideas on how best to implement a deceptively simple idea. Simple email marketing. Many of their ideas were beyond the resources of the fledgling business, but that did not stop Keller from planning ahead.
The first Customers of Benchmark Email were small businesses located in close proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team personally sold them on the use of email advertising, while working hard to make a very simple user interface that would be simple to operate. All the time, the company uses such innovative ideas as customizable templates and software which adapted to consumer requirements. They also made certain from the outset that anyone who needed help would have quick access to excellent customer support.
Benchmark Has continued to grow and advantagesper. Its present focus. Providing global email marketing services to small and midsize businesses while continuing to honor a commitment to assist kids in need. This doesn’t mean that Benchmark is a little-guys-only service, however; it has stuck to its core principle of adaptability and serves big organizations like UNICEF and Kaiser-Permanente via its High Volume Enterprise plans.
Today, Benchmark serves upwards of 73,000 users from across the planet, however, the company has not forgotten its origins. Benchmark still keeps good relationships with small, locally-based companies. In fact, the company offers a complete page of testimonials from local users of the program. You may read more about Benchmark’s history and development here.
While the Majority of the features Benchmark provides Are on par with the rest of the business, one of the standout features of the ESP is the simple fact that most of its features come standard with every single account — including the free ones. Here are a few of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark offers all customers access to the library of over 400 templates. These are organized into 19 classes, some of which are tailored to particular industries like education, entertainment, and retail. There’s also a class for social media-specific templates.
· Video Emails. Possibly the best-known advantage of Benchmark is its support for video emails. The business explains the advantages of this feature here.
· Online Surveys. You can create professional-looking online surveys using one of Benchmark’s 6 templates. Post your poll on your website or construct it directly into an email.
· Dedicated Email Server. All Benchmark’s High Volume programs have a dedicated IP address to help increase deliverability rates. Users on other programs have the option of paying for this service ($30/month) to increase their own delivery stats. Read more about the benefits of dedicated servers .
· Email Delivery Management. Benchmark’s email delivery management program is about getting customers’ mails into inboxes. The company is a member of the Email Sender and Provider Coalition and works with ReturnPath, a leading email delivery and delivery service. The business also communicates with ISPs on its customers’ behalf. Email Click Through Rate Benchmarks
· Mobile App. Benchmark’s mobile programs make it possible for customers having an Apple device to get several functions on the street. They can get and add contacts, read reportsand send videos via integration with a YouTube account, and even layout and send quick email blasts with one of 10 available templates. That is quite a little more than many other businesses offer on their mobile programs, which makes them much more operational.
· Photo Editing. If the pictures you plan to use in your email campaign aren’t perfectly sized or want some color adjustment, you may use Benchmark’s integrated picture editor. This is a pretty handy feature if you don’t have photoshop accessible.
· Code Editor. In case you’ve got the know-how to work magic with HTML, Benchmark provides this ultra-customization option with which you can construct your emails from scratch.
· Autoresponder. Each Benchmark client has the ability to style around eight custom autoresponder messages. These can be scheduled as a string or event lead-up, or made as yearly messages such as anniversary or birthday mails.
· Sign-Up Types . The only way to become prosperous in email marketing is by way of growing your own list, and Benchmark actually promotes doing so through sign-up forms. The company bases its Free For Life account completely around site and Facebook sign-ups and provides an easy-to-use instrument to create customized templates for each medium.
· Inbox Checker. Since every email program is different and each internet browser has a signature style, making certain your emails look good across the board is important. It is possible to use Inbox Checker to look at the way that your email screens in Gmail using Explorer and Outlook 3. Using the entire app (which assesses everything out of AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their sites mechanically through the RSS-to-Email attribute, which works with any blog which manages an RSS-feed. Users only have to establish a campaign and template inside Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another without a formal plug-in connection. Benchmark’s API Integration feature allows users using XML-RPC, HTTP POST, or HTTP GET abilities to retrieve data from other apps which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to play three purposes. Manage contact lists, manage campaigns and effort sending, and check statistics. The business describes this role in more detail here.
· Advanced Metrics. Benchmark provides both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Enrolling in a Benchmark accounts is fairly straightforward. After entering your name, email, contact number, and company name, you have to confirm your email address. This was a five-minute process for me. Upon logging into my new account (using the free plan) I was greeted by an attractive UI that gave me a very clear direction about the best way to create my very first email campaign. Great start!
Email Campaign Creation
On its dashboard, Benchmark provides users five chief options. Emails, Automations, Contacts, Surveys, and Reports. To make a new campaign, proceed to the Emails section, then hit the large blue”Create New Email” button at the upper right-hand corner. Email Click Through Rate Benchmarks
From there, you have to decide if you want an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or move for more customization with the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I moved with the drag-and-drop option.
I was motivated to enter a subject line for my Email and set up how much tracking I wanted on the message, in addition to when I wanted an automated tweet once the effort went out. The next task was to choose which contacts I wanted to receive the campaign. With that, I was eventually able to begin building the email . If you want to, you are able to assemble your personal email designs employing an extremely intuitive editor. On the flip side, you can alter one of Benchmark’s templates, that are great, and better than I was able to do on my own.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually enter contacts one at a time. However, for people who already have a list, there are numerous ways to import it. You can upload a CSV, xls, or txt file right from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts into a text type. Once you make your Benchmark lists, they’ll appear on your dash, along with a Master Unsubscribe List.
The sending of this email is quite easy. When you have completed all your tweaks, you may either save email as a draft, send it instantly, or schedule a date and time for delivery. If you would like to verify everything is well before unleashing your email about the world, it is possible to send it to yourself to preview it as many as 10 times/day. I chose to program my email for delivery to see how timely the automated system would actually be. I scheduled my email for 2.45 and received it in 2.50, so while the timing was not exactly ideal, it was probably present in tolerance levels for many users. If you’re among the more infrequent users who need on-the-minute email sending, then you may need to appear elsewhere. More worryingly, my email didn’t go to my main inbox but was automatically sorted in my”promotions” folder. Definitely not ideal.
Email Campaign Reporting
First thing I Discovered about Benchmark email reports was something I would read in a couple of reviews. They are really, really quickly. I mean lightning fast. Opens register in the Benchmark system virtually instantaneously. I’ve worked with a lot of other programs where these reports take hours or even days to appear.
Benchmark provides users with several key Pieces of information about each campaign. The possibly most important statistic, the open rate, seems in both pie graph and numerical form. Additionally, Benchmark provides users with stats for clicks, forwards, bounces, unsubscribes, and misuse. Every stat further breaks down to the specific email addresses related to a given action. Users may export this information for further analysis by means of a csv or xls file. There is also a social media place which reports shares via Facebook, Twitter, or LinkedIn, in addition to a map that breaks down, by country, who opens your mails. Email Click Through Rate Benchmarks
Though all of this information Is Excellent and Necessary, it isn’t sufficient to sustain increased level marketers that want more info such as conversions, which hyperlinks were clicked, and earnings analysis. Though Google Analytics provides a whole lot of that info with appropriate integration, there might come a time when serious marketers need more info than Benchmark provides. Whether or not a small company will get to that point changes, naturally, dependent on the business.
Particular Size Of Business
Benchmark designed its 3-tiered pricing Structure with the objective of serving everybody from the smallest kitchen-table startup to large email marketers. However, the organization’s key focus is on small to medium businesses, particularly those just beginning in email advertising. This is particularly reflected in the fact that customers subscribing to the medium plans get unlimited emails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you don’t see the integration you need, there is still hope. You can use the API or request an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize occasions, promote and sell tickets, and monitor the success of their events through their Benchmark Email accounts. A number of programs are available, such as a free alternative.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and utilize Benchmark’s email system to maintain Salesforce customers engaged. Read our review of Salesforce here.
· WordPress — Benchmark Mail Lite is a WordPress plugin which allows users to easily build an email audience through their subscribers. The plug-in can automatically create email versions of blog posts and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our review of Highrisehere.
· Benchmark Power — This free plugin lets you supply pictures for your Benchmark emails from places across the web. Benchmark Power captures pictures you locate and instantly uploads them to a Benchmark accounts for future use.
· Flickr — Users with Flickr accounts can link Flickr for their own Benchmark image galleries.
· Shopify — You are able to link a Shopify accounts to Benchmark and automatically add Shopify customers to Benchmark lists. You may even add contributors to various lists based on what they bought. Read our review of Shopify here.
· PayPal — Users can add any of the PayPal customers for their Benchmark email lists bylinking the account. Read our overview of Paypal here.
· Easy List — Learn more about this very simple list-making app and download it here.
· WordPress — The ever-present blog and site builder provides an integration using Benchmark. Use it to send emails of your blog articles and also use the analytics to observe how your subscribers react to them. Learn more here.
· Zapier — Gain access to Zapier’s enormous integration library . Email Click Through Rate Benchmarks
Social Media Integrations
Because Of the integral link between social networking and email marketing, it’s important to look at the social media features included in Benchmark.
· Social Media Templates — One section of Benchmark’s enormous email template listing consists of social media-specific templates which directly promote your company’s participation in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a very simple function which permits you to add a Facebook”Like” button to your emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Characteristics” above) for both sites and Facebook enthusiast pages, so you can convert followers to readers.
· Social Links within Mail — Once you link your Benchmark account with your Facebook, Twitter, or LinkedIn account, you can add buttons to each email which will direct your readers to each of your social media pages.
The company also fully Complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the selection of personal data from citizens of those nations. When clients provide credit card amounts to Benchmark, the business utilizes secure socket layer (SSL) protection to encrypt the info. The whole platform is encrypted to ensure the security of all customers’ personal details.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes junk seriously and outlines a clear zero-tolerance policy for any of their users hoping to take part in spam activities. The business is entirely in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to maintain its standing as a spam-free supplier, one of them membership from the Email Sender and Provider Coalition. The company uses the app SpamAssassin to filter messages sent through its host.
To prevent users from Unknowingly sending spam-like substances, Benchmark provides a spam check feature which looks for words widely utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that’s likely to be blocked. In the event of a top score, the program suggests”less spammy” choices. Individualized IP addresses also help large-volume senders decrease their spam numbers.
Customer Service and Support
Benchmark Offers its customers a lot of support tools. Customer service is usually responsive, with minimal waiting times. The site offers good learning tools, but can be needlessly opaque occasionally. Key information can be buried and hard to locate, particularly if you don’t know exactly what you’re searching for, particularly in regards to minute particulars about plans. As an example. The Free For Life plan includes Benchmark branding on each email, however you won’t find that mentioned on the Free For Life webpage, not even in the fine print. Nor will you see it mentioned when you sign up. The only place it is mentioned is in the FAQ, here.
Here are some of the resources Benchmark offers. Email Click Through Rate Benchmarks
· Live Support and Email — Benchmark provides live one-on-one aid through these means.
· Email Service. Contact Benchmark at [email protected] or via the organization’s contact form here. Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Telephone Support. You can reach Benchmark at 800-430-4095 (U.S.) or even 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available nearly 24 hours per day Monday — Friday and restricted hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it’s closer to some QandA-format knowledge base than a normal FAQ. There are more than 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users can execute a key word search of any topic (or sub-topic) or of the FAQ as a whole. 1 caveat. With such an extensive knowledge base, it is pretty much inevitable that some entries are going to be out of date. A few of the QandAs provide information which is wholly incorrect, so in some cases, you might need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen video tutorials that take users step by step through the features of this app. The business also offers a webinar called”Benchmark Email Crash Course.” You may view it live each Friday at 10.00 a.m. PST or see the recorded version at any moment. You might also request a special webinar on a number of different topics. Live webinars include the chance to ask questions throughout the demonstration.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing in general, as well as the Benchmark program specifically, at the Manuals Section. These downloadable documents also cover industry-specific troubles. Articles, very similar to blogs, offer users guidance beyond that found in the FAQ section, but in shorter, more readable chunks than the guides provide.
· Glossary of Email Marketing Requirements — This can be a particularly helpful tool for all those new to email marketing who believe absorbed by all the jargon. Benchmark gives a glossarywith 50 of the most popular email marketing conditions from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current info regarding email marketing trends, check out Benchmark’s monthly newsletter, in addition to its extremely active blog. All subscribers automatically obtain access to current newsletters, and Benchmark also provides an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their newest newsletters on message boards in the Benchmark Community. This forum allows users to discuss newsletter creation approaches, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and doesn’t Require any setup on your computer.
Favorable Reviews and Testimonials
Benchmark Includes a four-out-of-five star score on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Click Through Rate Benchmarks
Some common points of praise.
· Top Notch Service . This is perhaps the most typical observation regarding Benchmark, and something I noticed for myself as well. People today tend to find support prompt and beneficial, and a few say it’s actually the component that distinguishes Benchmark from its competitors. The business also receives praise for its blog posts and videos.
· Characteristic Selection Across All Aims . Some users praise the inclusion of features like AB testing and surveys in most programs; many companies charge extra for such attributes or just include them in their pricier plans.
· Ease of Use. Users have a tendency to find Benchmark’s interface incredibly intuitive and user-friendly. The program gathers praise from a wide assortment of demographics, from first time ESP users to those who have attempted a variety of programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with the mobile-friendly email layout of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this can be an increasingly important factor to consider.
Negative Reviews and Complaints
I was Unable to find many people who loathed Their own Benchmark experience. But, I managed to discover a few complaints.
· Inconsistent Send-Times. Apparently a few users experienced a problem with Benchmark in which their emails were sent hours when they were first scheduled. 1 customer theorized the issue might arise from long lists of recipients. Not all customers of Benchmark will have time-sensitive shipping demands, but other people will. If you need your mails to go out precisely when your schedule dictates, you may need to consider this situation.
· Buggy Social Media Integrations. I watched several consumer testimonials that remarked the social networking integrations in Benchmark are not up to par.
· “Spammy” Templates. Some users were worried that Benchmark’s templates can feel like spam mail, leading receivers to mark them as spam rather than studying the contents. Since the entire purpose of an ESP would be to stop this from happening, this may be a problem. On the other hand, I never felt this way whilst searching through the template list, so it may not be the most valid of complaints.
Benchmark Offers a enormous variety of pricing plans, including a free plan and a huge array of paid plans that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, that is always refreshing. The only catch. There’ll be a small Benchmark emblem at the bottom of each email you send out. Obviously, you may always choose to upgrade to a paid program if you don’t want the Benchmark branding. The free program allows you to send up to 14000 mails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features list. Notable absences into the features list for free account comprise email automation and sub-accounts (enabling many users to access one Benchmark account).
Paid Strategies. Email Click Through Rate Benchmarks
Users with small contacts lists and restricted Monthly messages have the option of paying for their email advertising based on the amount of emails that they send each month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 per month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also allows you to pay through PayPal. They also offer a 25% discount for nonprofits and educators.
Benchmark is a good program. It’s easy to use, Open to innovation, and competitively priced. Its free options might just be the very best in the company for anyone who just wants to dip into email advertising (particularly small, neighborhood companies ). For that matter, any Benchmark strategy can work well for a small business which views email as a little element of its advertising and does not have any desire to operate beyond the principles just yet.
If you are a little or even medium-sized Company looking for a easy email marketing program using a host of great features, Benchmark is an exceptional option. Even though there might come a time when you launch the program, it provides a lot for the money, provides excellent support, and the business seems to be sensitive to the requirements of its users. You can’t ask for much more.