Overview Email Marketing Gurgaon
For many an evening in 2004, three people sat Around a single desk in a small medical office — an office that served as the team’s conference room, breakfast area, and thought heart. Backed by a small programming group in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, along with an SEO pro ) discussed ideas on how best to execute a deceptively simple idea. Simple email marketing. Many of their ideas were beyond the means of this fledgling company, but that did not stop Keller from moving ahead.
The first Customers of Benchmark Mail were small businesses located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team sold them on the usage of email marketing, while working hard to make a simple user interface which would be easy to operate. All the while, the business uses such novel ideas as customizable templates and applications which adapted to user requirements. They also made sure from the outset that anyone who needed help would have quick access to excellent customer care.
Benchmark Has continued to grow and advantagesper. Its current focus. Providing worldwide email marketing solutions to small and midsize companies while continuing to honor a commitment to help children in need. This doesn’t indicate that Benchmark is a little-guys-only service, however; it’s adhered to its core principle of adaptability and serves big organizations such as UNICEF and Kaiser-Permanente via its High Volume Business plans.
Today, Benchmark serves up of 73,000 users from throughout the globe, but the company has not forgotten its roots. Benchmark still maintains good relationships with little, locally-based businesses. In fact, the company supplies a full page of testimonials from users of the program. You may read about Benchmark’s background and development here.
While the Majority of the features Benchmark supplies Are on par with the rest of the business, one of the standout features of the ESP is the simple fact that nearly all its features come standard with every single account — including the free ones. Below are some of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all customers access to its library of over 400 templates. These are organized into 19 classes, some of which are tailored to specific industries such as education, entertainment, and retail. There is also a class for social media-specific templates.
· Video Emails. Possibly the best-known benefit of Benchmark is its support for video emails. The company explains the advantages of this attribute here.
· Online Surveys. You can create professional-looking online polls using among Benchmark’s 6 templates. Post your survey on your website or build it into an email.
· Dedicated Email Server. All of Benchmark’s High Volume programs have a dedicated IP address to help increase deliverability prices. Users on other programs have the option of paying for this service ($30/month) to boost their particular delivery stats. Read more about the benefits of dedicated servers .
· Email Delivery Management. Benchmark’s email delivery management program is all about getting clients’ mails into inboxes. The business is a member of the Email Sender and Provider Coalition and operates with ReturnPath, a top email delivery and delivery support. The business also communicates with ISPs on its clients’ behalf. Email Marketing Gurgaon
· Mobile App. Benchmark’s mobile programs make it possible for customers having an Apple device to access several functions on the road. They can access and include contacts, read reports, send videos via integration with a YouTube account, and even layout and send fast email blasts with one of 10 templates that are available. That is quite a little more than a number of other companies offer in their mobile programs, which makes them considerably more functional.
· Photo Editing. If the photos you intend to use in your email campaign are not perfectly sized or want some color adjustment, you may use Benchmark’s integrated photo editor. This is a pretty handy feature if you do not have photoshop accessible.
· Code Editor. If you have the know-how to work magic with HTML, Benchmark offers this ultra-customization choice with which you can construct your emails from scratch.
· Autoresponder. Every Benchmark client has the power to style around eight custom autoresponder messages. These can be scheduled as a string or event lead-up, or designed as yearly messages like birthday or anniversary emails.
· Sign-Up Types . The only way to be prosperous in email advertising is by way of growing your own list, and Benchmark really promotes doing this through sign-up forms. The business bases its Free For Life account completely around website and Facebook sign-ups and supplies an easy-to-use tool to create custom templates for every medium.
· Inbox Checker. Because every email program is different and each web browser has a signature fashion, making sure that your emails look great across the board is important. You can use Inbox Checker to look at the way your email displays in Gmail using Explorer and Outlook 3. Using the entire app (which assesses everything from AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their blogs mechanically through the RSS-to-Email attribute, which works with any blog which manages an RSS-feed. Users simply have to set up a template and campaign inside Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug link. Benchmark’s API Integration feature permits users using XML-RPC, HTTP POST, or HTTP GET skills to recover data from other apps that use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this permits them to perform three functions. Manage contact lists, handle campaigns and campaign sending, and check data. The business explains this function in more detail here.
· Advanced Metrics. Benchmark offers both List Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Enrolling in a Benchmark account is fairly straightforward. After entering your name, email, contact number, and company name, you need to validate your email address. This is a five-minute procedure for me. Upon logging into my account (using the free program ) I was greeted by an appealing UI that gave me a clear direction on the best way best to create my very first email campaign. Great beginning!
Email Campaign Creation
On its own dashboard, Benchmark provides users five main options. Emails, Automations, Contacts, Surveys, and Reports. To create a new campaign, proceed to the Emails section, then hit the large blue”Create New Mail” button in the top right-hand corner. Email Marketing Gurgaon
From there, you have to decide If You Would like an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or move for more customization using the built-in code editor. If you are somebody who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I moved with the drag-and-drop alternative.
I had been motivated to enter a subject line for my Email and setup how much observation I desired on the message, in addition to if I wanted an automated tweet once the campaign went out. The next task was to select which contacts I wished to receive the campaign. With that, I was eventually able to start building the email . If you would like to, you are able to construct your own email layouts using a very intuitive editor. On the other hand, you can modify one of Benchmark’s templates, which are great, and better than I managed to do on my own.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually enter contacts at a time. However, for those who already have a list, there are numerous ways to import it. You can upload a CSV, xls, or txt file directly from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts to a text type. When you make your Benchmark lists, then they’ll appear on your dashboard, along with a Master Unsubscribe List.
The sending of the email is rather simple. Once you have finished all of your tweaks, you may either save email as a draft, send it instantly, or schedule a time and date for delivery. If you would like to verify everything is well before distributing your email on the world, you can send it to yourself to preview it as many as 10 times/day. I opted to schedule my email for delivery to view how timely the automatic system would actually be. I scheduled my email for 2.45 and received it at 2.50, so while the timing was not exactly ideal, it was likely present in tolerance levels for many users. If you’re one of the more infrequent users who demand on-the-minute email sending, then you may need to look elsewhere. More worryingly, my email didn’t go to my main inbox but was mechanically sorted into my”promotions” folder. Definitely not ideal.
Mail Campaign Reporting
First thing I Noticed about Benchmark email reports was something I’d read about in a few reviews. They’re really, really fast. I mean lightning fast. Opens register in the Benchmark system virtually instantaneously. I’ve worked with a lot of other apps where these reports require hours or even days to appear.
Benchmark provides users with several key Bits of data about every campaign. The possibly most important statistic, the open rate, appears in both pie chart and numerical type. Additionally, Benchmark provides users with stats such as clicks, forward, bounces, unsubscribes, and misuse. Each stat further breaks down to the specific email addresses related to a given action. Users can export this information for further analysis by means of a csv or xls file. There’s also a social networking area which reports shares through Facebook, Twitter, or LinkedIn, as well as a map that breaks down, by country, who opens your emails. Email Marketing Gurgaon
Though all of this information is great and Necessary, it isn’t enough to sustain increased level marketers that need more info such as conversions, which links were clicked, and revenue analysis. Though Google Analytics provides a whole lot of this info with proper integration, there may come a time when serious marketers need more information than Benchmark provides. Whether or not a small company will reach that point changes, naturally, based on the business.
Particular Size Of Business
Benchmark made its 3-tiered pricing Structure with the goal of serving everyone from the smallest kitchen-table startup to big email marketers. On the other hand, the company’s key focus is on small to medium companies, particularly those just beginning in email advertising. This is particularly reflected in the reality that customers subscribing to the moderate plans get unlimited mails, while bigger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you do not see the integration you want, there is still hope. You can use the API or ask a integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app permits users to make and customize occasions, promote and sell tickets, and track the success of their events via their Benchmark Email accounts. A number of programs are available, such as a free option.
· Salesforce.com — This integration allows users to import contacts into Benchmark and utilize Benchmark’s email system to keep Salesforce customers engaged. Read our review of Salesforce here.
· WordPress — Benchmark Email Lite is a WordPress plug-in which permits users to quickly build an email viewer via their subscribers. The plugin can automatically produce email versions of blog articles and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our review of Highrisehere.
· Benchmark Power — This free plug-in lets you supply images for your Benchmark emails from locations across the web. Benchmark Power captures pictures you locate and instantly uploads them to a Benchmark accounts for future use.
· Flickr — Users with Flickr accounts may link Flickr for their Benchmark image galleries.
· Shopify — You are able to link a Shopify accounts to Benchmark and automatically add Shopify clients to Benchmark lists. You can even add contributors to various lists based on what they purchased. Read our review of Shopify here.
· PayPal — Users may add some of the PayPal clients for their own Benchmark email lists bylinking the account. Read our review of Paypal here.
· Easy List — Know more about this simple list-making program and download it here.
· WordPress — The ever-present site and site builder provides an integration using Benchmark. Use it to send mails of your blog articles and use the analytics to see how your readers respond to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library . Email Marketing Gurgaon
Social Media Integrations
Because Of the integral connection between social media and email marketing, it is very important to check out the social networking features contained in Benchmark.
· Social Media Templates — One section of Benchmark’s enormous email template listing is made of social media-specific templates that directly promote your institution’s participation in social networking forums such as Facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which allows you to add a Facebook”Like” button into your own emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Characteristics” above) for both websites and Facebook enthusiast pages, to help you convert followers into subscribers.
· Social Links within Mail — Once you connect your Benchmark account together with your Facebook, Twitter, or LinkedIn accounts, you can add buttons to each email that will direct your readers to each of your social media pages.
The Business also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the collection of personal data from citizens of those nations. When clients provide credit card numbers to Benchmark, the business utilizes secure socket layer (SSL) protection to encrypt the information. The entire platform is encrypted to ensure the security of customers’ personal information.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes junk seriously and outlines a clear zero-tolerance policy for any of the users trying to engage in spam activities. The company is entirely in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to preserve its standing as a spam-free supplier, one of them membership in the Email Sender and Provider Coalition. The company employs the program SpamAssassin to filter messages sent through its host.
To stop users from Unknowingly sending spam-like materials, Benchmark provides a spam check feature which looks for words commonly utilized in spam messages. It scores each email on a scale from 1 to 5; 5s are assigned to content that is very likely to be blocked. In the event of a high score, the program suggests”less spammy” alternatives. Individualized IP addresses also assist large-volume senders decrease their spam amounts.
Client Service and Support
Benchmark Offers its users a lot of support resources. Customer service is usually responsive, with minimal waiting times. The site offers good learning resources, but may be opaque occasionally. Key information is often buried and hard to locate, particularly in the event that you don’t know exactly what you’re searching for, especially in regards to minute particulars about plans. For instance. The Free For Life plan includes Benchmark branding on every email, but you won’t see that mentioned on the Free For Life webpage, not even at the fine print. Nor are you going to see it said when you sign up. The only place it is mentioned is in the FAQ, here.
Here are some of the resources Benchmark offers. Email Marketing Gurgaon
· Live Email and Support — Benchmark supplies live one-on-one aid through these means.
· Email Service. Contact Benchmark at [email protected] or via the organization’s contact form here. Available 24 hours Monday — Friday and limited hours on Saturday.
· Phone Support. You can reach Benchmark at 800-430-4095 (U.S.) or even 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible almost 24 hours daily Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it’s closer to some QandA-format knowledge foundation than a typical FAQ. There are over 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users may execute a key word search of any subject (or sub-topic) or of the FAQ as a whole. 1 caveat. With such an extensive knowledge base, it is pretty much inevitable that some entries will be out of date. A few of the QandAs offer information that’s wholly inaccurate, so in some cases, you might want to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark provides about two dozen movie tutorials that take users step by step through the features of this program. The company also supplies a webinar known as”Benchmark Email Crash Course.” You may see it live each Friday at 10.00 a.m. PST or see the recorded version at any time. You might also ask for a particular webinar on a number of other topics. Live webinars comprise the chance to ask questions during the demonstration.
· Email Marketing Manuals and Articles — You can find more in-depth details on email marketing in general, as well as the Benchmark program specifically, at the Manuals Section. These downloadable documents also cover industry-specific issues. Articles, similar to sites, offer users guidance beyond that found in the FAQ section, but in shorter, more readable chunks compared to the guides provide.
· Glossary of Email Marketing Requirements — This can be a particularly valuable tool for those new to email marketing who believe absorbed by all the jargon. Benchmark provides a glossarywith 50 of the very popular email advertising conditions from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, in addition to its extremely active blog. All subscribers automatically gain access to present newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their latest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter production approaches, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any installation on your PC.
Positive Reviews and Reviews
Benchmark Includes a four-out-of-five star rating on G2 Crowd, using a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Marketing Gurgaon
Some common points of praise.
· Top Notch Service . This is maybe the most common monitoring concerning Benchmark, and something I discovered for myself as well. People are inclined to find support prompt and beneficial, and a few say it is really the element that distinguishes Benchmark from its competitors. The company also receives praise for its website posts and videos.
· Characteristic Selection Across All Aims . Some customers praise the inclusion of attributes like AB testing and surveys from all programs; many companies charge extra for these features or only include them into their pricier plans.
· Ease of Use. Users tend to find Benchmark’s interface extremely user-friendly and intuitive. The program gathers compliments from a wide assortment of demographics, from first time ESP consumers to people who have tried many different programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with all the mobile-friendly email design of Benchmark’s templates. Since more and more people access their email from mobile devices, this is an increasingly significant factor to consider.
Negative Reviews and Complaints
I was Unable to find many Men and Women who disliked Their own Benchmark experience. However, I managed to find a couple of complaints.
· Inconsistent Send-Times. Apparently a few users experienced a problem with Benchmark where their emails were sent hours after they were first scheduled. 1 customer theorized the issue might arise in lengthy lists of recipients. Not all clients of all Benchmark will possess time-sensitive sending needs, but other people will. Should you want your emails to go out exactly whenever your program dictates, you may have to take into account this situation.
· Buggy Social Media Integrations. I watched several consumer reviews that commented the social media integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates can feel like spam email, leading receivers to mark them as junk and not studying the contents. Since the entire purpose of an ESP is to stop this from occurring, this might be a problem. On the flip side, I never felt this way whilst looking through the template list, so it may not be the most valid of complaints.
Benchmark Offers a enormous variety of pricing strategies, including a totally free plan and a huge scale of paid plans that can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free programs do not require charge Cards, that is always refreshing. The only grab. There’ll be a small Benchmark logo in the bottom of each email you send out. Obviously, you may always opt to upgrade to a paid program in case you don’t want the Benchmark branding. The free program permits you to send up to 14000 mails to around 2000 subscribers and gives you access to most but not all Benchmark’s features record. Notable absences into the features list for free account include email automation and sub-accounts (enabling many users to access one Benchmark accounts ).
Paid Plans. Email Marketing Gurgaon
Users with small contacts lists and limited Monthly messages have the choice of paying to get their email marketing based on the amount of mails that they send each month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 per month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer you a 25% reduction for nonprofits and teachers.
Benchmark is a good program. It’s Simple to Use, Open to innovation, and competitively priced. Its free alternatives may just be the best in the company for anyone who only wants to dip into email marketing (especially small, neighborhood businesses). For that matter, any Benchmark plan can work nicely for a small business which perspectives email as a little element of its marketing and has no desire to work past the principles just yet.
If you are a little or maybe medium-sized Company trying to find a easy email marketing program using a host of great features, Benchmark is an exceptional choice. Though there may come a time when you outgrow the program, it supplies a lot for the money, offers exceptional service, and the company seems to be sensitive to the needs of its users. You can not ask for much more.