Overview Email Marketing Services Usa
For many a day in 2004, three people sat Around one desk in a small medical office — an office which functioned as the group’s conference room, lunch room, and idea hub. Backed by a small programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, and an search engine optimization pro ) discussed ideas for how to implement a deceptively simple concept. Simple email marketing. Many of the ideas were beyond the resources of this fledgling company, but that didn’t stop Keller from moving ahead.
The first Clients of Benchmark Email were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff personally sold them on the usage of email advertising, while working hard to make a very simple user interface that would be easy to operate. All the time, the company uses such innovative ideas as customizable templates and applications which adapted to user needs. They also made certain from the beginning that anybody who needed help would have rapid access to excellent customer care.
Benchmark Has continued to rise and advantagesper. Its present focus. Providing worldwide email marketing services to small and midsize businesses while continuing to honor a commitment to assist children in need. This does not mean that Benchmark is a little-guys-only service, however; it’s adhered to its core principle of adaptability and serves big organizations like UNICEF and Kaiser-Permanente through its High Volume Enterprise plans.
Today, Benchmark serves up of 73,000 users from across the globe, however, the company has not forgotten its origins. Benchmark still keeps good relationships with little, locally-based businesses. In fact, the company offers a full page of testimonials from users of the program. You may read more about Benchmark’s history and development here.
While the Majority of the attributes Benchmark supplies Are on par with the rest of the industry, one of the standout features of the ESP is the simple fact that nearly all its features come standard with every single account — such as the free ones. Here are a few of Benchmark’s most noteworthy offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark offers all users access to the library of over 400 templates. These are organized into 19 classes, some of which are tailored to particular industries such as education, entertainment, and retailstores. There’s also a category for societal media-specific templates.
· Video Emails. Possibly the best-known advantage of Benchmark is its support for video mails. The business describes the benefits of this feature here.
· Online Surveys. You’ll be able to create professional-looking online polls using one of Benchmark’s 6 templates. Post your poll on your website or construct it into an email.
· Dedicated Email Server. All Benchmark’s High Volume plans have a dedicated IP address to help increase deliverability prices. Users on other programs have the option of paying for this service ($30/month) to increase their own delivery stats. Read more about the benefits of dedicated servers .
· Email Delivery Direction . Benchmark’s email delivery management program is all about getting customers’ mails into inboxes. The company is a member of the Email Sender and Provider Coalition and operates with ReturnPath, a leading email delivery and delivery support. The company also communicates with ISPs on its customers’ behalf. Email Marketing Services Usa
· Mobile App. Benchmark’s mobile apps make it possible for customers with an Apple device to get several functions on the road. They can get and include contacts, read reportsand send videos through integration using a YouTube account, and even design and send quick email blasts with one of 10 available templates. That is quite a bit more than many other businesses offer on their mobile programs, which makes them much more functional.
· Photo Editing. If the pictures you plan to utilize in your email campaign aren’t perfectly sized or want some colour adjustment, you can use Benchmark’s integrated photo editor. This is a fairly handy feature if you do not have photoshop accessible.
· Code Editor. In case you’ve got the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you may construct your mails from scratch.
· Autoresponder. Each Benchmark customer has the power to style up to eight custom autoresponder messages. These could be scheduled as a string or occasion lead-up, or designed as annual messages such as birthday or anniversary emails.
· Sign-Up Forms. The only way to become successful in email advertising is through growing your own list, and Benchmark really promotes doing so via sign-up forms. The company bases its Free For Life account completely around website and Facebook sign-ups and provides an easy-to-use tool to create customized templates for every medium.
· Inbox Checker. Since every email program differs and every internet browser includes a signature style, making certain your emails look good across the board is crucial. It is possible to use Inbox Checker to look at the way your email displays in Gmail using Explorer and Outlook 3. Using the entire app (which assesses everything from AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on service, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters from their blogs automatically through the RSS-to-Email attribute, which works with any blog which handles an RSS-feed. Users only have to establish a campaign and template within Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug connection. Benchmark’s API Integration feature allows users with XML-RPC, HTTP POST, or HTTP GET skills to recover data from other programs which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this permits them to play three purposes. Manage contact lists, manage campaigns and effort sending, and check data. The business explains this role in more detail here.
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Enrolling in a Benchmark account is fairly straightforward. After entering your name, email, contact number, and company name, you have to confirm your email address. This was a five-minute procedure for me. Upon logging into my new account (using the free program ) I was greeted by an appealing UI that gave me a clear path about the best way to make my very first email campaign. Good beginning!
Email Campaign Creation
On its own dashboard, Benchmark provides users five chief choices. Emails, Automations, Contacts, Surveys, and Reports. To make a new campaign, go into the Emails segment, then hit the big blue”Create New Email” button at the upper right-hand corner. Email Marketing Services Usa
From there, you must decide if you want an RSS Or traditional email message. You can use Benchmark’s drag-and-drop editor, or go for more customization with the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I went with the drag-and-drop option.
I had been motivated to enter a subject line for my Email and setup how much observation I wanted on the message, in addition to when I wanted an automated tweet when the effort went out. The next task was to choose which contacts I wanted to receive the campaign. With that, I was finally able to begin building the email itself. If you want to, you can construct your own email layouts employing an extremely intuitive editor. On the other hand, you can alter one of Benchmark’s templates, that are great, and better than I was able to do on my own.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually enter contacts one at a time. However, for those who already have a listing, there are numerous ways to import it. You are able to upload a CSV, xls, or txt file directly from the personal computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts into a text form. When you make your Benchmark lists, then they’ll show up on your dash, together with a Master Unsubscribe List.
The actual sending of this email is quite easy. Once you’ve finished all of your tweaks, you may save email as a draft, send it immediately, or schedule a time and date for delivery. If you want to check all is well before distributing your email about the planet, it is possible to send it to yourself to preview it as many as 10 times/day. I chose to schedule my email for delivery to view how timely the automated system would really be. I advised my email for 2.45 and received it at 2.50, therefore while the timing was not exactly perfect, it was likely present in tolerance levels for most users. If you’re among the more infrequent users who need on-the-minute email sending, you may have to appear elsewhere. More worryingly, my email did not go to my main inbox but was automatically sorted into my”promotions” folder. Definitely not perfect.
Mail Campaign Reporting
The first thing I Noticed about Benchmark email reports was something I would read in a couple of reviews. They’re really, really quickly. I mean lightning fast. Opens enroll in the Benchmark system virtually instantaneously. I have worked with a lot of other programs where these reports require hours or even days to look.
Benchmark provides users with several key Bits of data about each effort. The arguably most important statistic, the available rate, appears in both pie graph and numerical type. Additionally, Benchmark provides users with stats for clicks, forward, bounces, unsubscribes, and misuse. Every stat further breaks down to the specific email addresses related to a given activity. Users may export this information for additional analysis via a csv or xls file. There is also a social networking area which reports shares via Facebook, Twitter, or LinkedIn, in addition to a map that breaks down, by country, who opens your mails. Email Marketing Services Usa
Though all of this information is great and Necessary, it isn’t enough to sustain increased level marketers that want more info such as conversions, which hyperlinks were clicked, and earnings analysis. Although Google Analytics provides a lot of that info with appropriate integration, there may come a time when serious entrepreneurs need more information than Benchmark provides. Whether or not a small business will reach that point changes, of course, based on the company.
Specific Size Of Company
Benchmark designed its 3-tiered pricing Structure with the goal of serving everyone from the smallest kitchen-table startup to big email marketers. However, the company’s key focus is on small to medium businesses, particularly those just beginning in email advertising. This is particularly reflected in the reality that clients subscribing to the medium plans get unlimited mails, while bigger plans have constraints.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you do not observe the integration you need, there is still hope. You can use the API or ask a integration by sending an email to [email protected]
· Benchmark Events — Benchmark Occasions is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize events, promote and sell tickets, and track the success of the events through their Benchmark Email accounts. A variety of programs are available, such as a free option.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and use Benchmark’s email system to maintain Salesforce customers participated. Read our overview of Salesforce here.
· Twitter — Benchmark Email Lite is a WordPress plugin which permits users to quickly build an email audience through their subscribers. The plug-in can automatically create email variations of blog posts and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our overview of Highrisehere.
· Benchmark Power — This free plug-in allows you to source pictures for your Benchmark emails from locations throughout the net. Benchmark Power captures images you locate and immediately uploads them to a Benchmark accounts for future use.
· Flickr — Users with Flickr accounts may link Flickr to their own Benchmark image galleries.
· Shopify — You are able to link a Shopify accounts to Benchmark and automatically add Shopify customers to Benchmark lists. You may even add contributors to different lists based on which products they bought. Read our overview of Shopify here.
· PayPal — Users can add any of the PayPal clients to their Benchmark email lists bylinking the account. Read our overview of Paypal here.
· Easy List — Learn more about this very simple list-making app and download it here.
· WordPress — The ever-present blog and website builder provides an integration using Benchmark. Use it to send emails of your blog articles and also use the analytics to observe how your readers react to them. Learn more here.
· Zapier — Gain entry to Zapier’s huge integration library . Email Marketing Services Usa
Social Media Integrations
Since Of the key link between social media and email marketing, it’s very important to check out the social networking features included in Benchmark.
· Social Media Templates — One segment of Benchmark’s enormous email template list consists of social media-specific templates which directly promote your company’s involvement in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a simple function which allows you to add a Facebook”Like” button into your emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Features” above) for both websites and Facebook enthusiast pages, to help you convert followers into subscribers.
· Social Links within Mail — After you link your Benchmark account together with your Facebook, Twitter, or LinkedIn accounts, you can add buttons to each email which will direct your subscribers to each of your social networking pages.
The Business also fully Complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the collection of personal data from citizens of those nations. When customers provide credit card amounts to Benchmark, the business utilizes secure socket layer (SSL) protection to encrypt the info. The whole platform is encrypted to ensure the safety of customers’ personal information.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes junk seriously and outlines a clear zero-tolerance policy for any of the users hoping to engage in spam activities. The company is fully in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to preserve its standing as a spam-free provider, among them membership in the Email Sender and Provider Coalition. The business employs the app SpamAssassin to filter messages sent through its host.
To stop users from Unknowingly sending spam-like materials, Benchmark supplies a spam check feature that looks for words widely used in spam messages. It scores each email on a scale from 1 to 5; 5s are assigned to content that is very likely to be blocked. In case of a top score, the program suggests”less spammy” alternatives. Individualized IP addresses also assist large-volume senders decrease their spam numbers.
Client Service and Support
Benchmark Offers its users a lot of support tools. Customer support is usually responsive, with minimal waiting times. The site offers good learning tools, but can be opaque at times. Key information is often buried and hard to locate, particularly in the event that you don’t know precisely what you’re searching for, particularly when it comes to minute particulars about plans. For instance. The Free For Life plan includes Benchmark branding on every email, but you won’t see that mentioned on the Free For Life page, not even at the fine print. Nor will you see it said when you sign up. The only place it is mentioned is in the FAQ, here.
Here are some of the resources Benchmark offers. Email Marketing Services Usa
· Live Support and Email — Benchmark supplies live one-on-one support through the following means.
· Email Support. Contact Benchmark at support[email protected] or via the company’s contact form here. Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Phone Support. You can reach Benchmark at 800-430-4095 (U.S.) or 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible almost 24 hours per day Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it is closer to some QandA-format knowledge base than a typical FAQ. You will find over 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users may perform a keyword search of any topic (or sub-topic) or from their FAQ as a whole. 1 caveat. With such a comprehensive knowledge base, it’s pretty much inevitable that some entries will be out of date. Some of the QandAs offer information that’s wholly inaccurate, so in some cases, you might want to contact assistance to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen video tutorials that take users step by step through the features of the program. The company also offers a webinar known as”Benchmark Mail Crash Course.” You may view it live each Friday at 10.00 a.m. PST or watch the recorded version at any moment. You can also request a special webinar on quite a few other subjects. Live webinars include the chance to ask questions during the demonstration.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing generally, in addition to the Benchmark program especially, in the Manuals Section. These downloadable files also cover industry-specific issues. Articles, similar to sites, offer users advice beyond that found in the FAQ section, but in shorter, more readable chunks than the guides provide.
· Glossary of Email Marketing Requirements — This is a particularly valuable tool for those new to email marketing who believe absorbed by all of the jargon. Benchmark provides a glossarywith 50 of the most popular email marketing conditions from”above-the-fold” to”whitelists.”
· Website and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, as well as its exceptionally active site. All readers automatically obtain access to present newsletters, and Benchmark also offers an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their latest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter creation approaches, vote for their favourite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any installation on your computer.
Positive Reviews and Testimonials
Benchmark Includes a four-out-of-five star rating on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Marketing Services Usa
Some common points of praise.
· Top Notch Service . This is perhaps the most typical observation regarding Benchmark, and something I noticed for myself too. People are inclined to find support prompt and beneficial, and a few say it is actually the element that distinguishes Benchmark from its rivals. The business also receives praise for its website articles and videos.
· Feature Selection Across All Aims . Some customers praise the addition of attributes including AB testing and surveys in all plans; many companies charge extra for such attributes or only include them in their pricier programs.
· Ease of Use. Users tend to find Benchmark’s interface extremely intuitive and user-friendly. The program gathers praise from a wide assortment of demographics, from first-time ESP users to those who have tried a variety of programs before settling Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email layout of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this can be an increasingly significant factor to consider.
Negative Reviews and Complaints
I was not able to find many Men and Women who disliked Their own Benchmark experience. However, I was able to discover a few complaints.
· Inconsistent Send-Times. Apparently some users experienced an issue with Benchmark in which their emails were sent hours after they were first scheduled. One customer theorized the issue might arise from lengthy lists of recipients. Not all clients of Benchmark will possess time-sensitive shipping needs, but other people will. If you want your mails to go out exactly whenever your program dictates, you might need to consider this issue.
· Buggy Social Media Integrations. I watched several consumer testimonials that commented the social networking integrations in Benchmark are not up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates can feel like spam email, leading recipients to mark them as spam rather than reading the contents. Since the whole point of an ESP is to stop this from occurring, this may be an issue. On the other hand, I never felt this way while looking through the template list, so it may not be the most legitimate of complaints.
Benchmark Offers a huge variety of pricing strategies, such as a free plan and a massive scale of paid programs that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free programs do not require charge Cards, that is always refreshing. The only grab. There’ll be a little Benchmark logo in the bottom of each email you send out. Obviously, you may always choose to upgrade to a paid plan if you don’t need the Benchmark branding. The free program allows you to send up to 14000 mails to around 2000 subscribers and provides you access to all but not all Benchmark’s features record. Notable absences to the features list for free account include email automation and sub-accounts (enabling many users to get one Benchmark accounts ).
Paid Plans. Email Marketing Services Usa
Users with small contacts lists and limited Monthly messages have the option of paying to get their email advertising based on the amount of emails that they send each month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major charge cards and also allows you to pay through PayPal. They also offer a 25% reduction for nonprofits and educators.
Benchmark is a good program. It’s easy to use, Open to invention, and competitively priced. Its free alternatives might very well be the very best in the company for anybody who just wants to dive into email advertising (particularly small, local businesses). For that matter, any Benchmark plan can work nicely for a little business which views email as a minor aspect of its advertising and has no desire to work past the principles just yet.
If you are a little or even medium-sized Business trying to find a easy email marketing program with a multitude of great features, Benchmark is an exceptional choice. Even though there may come a time when you launch the app, it provides a great deal for the money, offers excellent support, and the company appears to be sensitive to the needs of its customers. You can not ask for much more.