Summary Email Marketing Software Dkim
For many an evening in 2004, three people sat Around a single desk in a small medical office — an office which served as the team’s conference room, lunch room, and thought hub. Backed by a little programming team in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, and an search engine optimization expert) discussed ideas on how best to execute a deceptively simple idea. Simple email marketing. Many of their thoughts were beyond the means of this fledgling business, but that did not stop Keller from planning ahead.
The first Customers of Benchmark Mail were small businesses located in close proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff personally sold them on the use of email advertising, while working hard to create a very simple user interface that would be easy to operate. All the while, the business championed such novel ideas as customizable templates and applications which adapted to consumer requirements. They also made certain from the outset that anyone who needed help would have rapid access to excellent customer care.
Benchmark Has continued to grow and advantagesper. Its present focus. Providing worldwide email advertising services to small and midsize businesses while continuing to honor a commitment to help children in need. This doesn’t indicate that Benchmark is a little-guys-only company, however; it has adhered to its core principle of adaptability and functions big organizations like UNICEF and Kaiser-Permanente through its High Volume Business plans.
Today, Benchmark serves upwards of 73,000 users from throughout the globe, but the company has not forgotten its roots. Benchmark still maintains good relationships with little, locally-based companies. In fact, the company supplies a full page of testimonials from local users of the app. You may read more about Benchmark’s background and development here.
While the Majority of the attributes Benchmark provides Are on par with the rest of the business, among the standout features of the ESP is the fact that nearly all its attributes come standard with each account — including the free ones. Below are some of Benchmark’s most noteworthy offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all customers access to its library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries like education, entertainment, and retail. There’s also a category for social media-specific templates.
· Video Emails. Perhaps the best-known benefit of Benchmark is its support for video emails. The company explains the advantages of this feature here.
· Online Surveys. You’ll be able to create professional-looking online surveys using one of Benchmark’s 6 templates. Post your poll on your website or build it into an email.
· Dedicated Email Server. All Benchmark’s High Volume programs come with a dedicated IP address to help increase deliverability prices. Users on other programs have the choice of paying for this service ($30/month) to boost their own delivery stats. Read more about the benefits of dedicated servers .
· Email Delivery Management. Benchmark’s email shipping management program is all about getting clients’ emails into inboxes. The company is a part of the Email Sender and Provider Coalition and operates with ReturnPath, a top email delivery and delivery service. The business also communicates with ISPs on its customers’ behalf. Email Marketing Software Dkim
· Mobile App. Benchmark’s mobile programs allow customers with an Apple device to get several purposes on the road. They can get and add contacts, read reports, send videos through integration with a YouTube account, and even design and send fast email blasts with one of 10 available templates. That is quite a little more than a number of other businesses offer on their mobile apps, which makes them considerably more functional.
· Photo Editing. If the photos you plan to use on your email campaign aren’t perfectly sized or need some color adjustment, you may use Benchmark’s integrated picture editor. This is a pretty handy feature if you do not have photoshop available.
· Code Editor. In case you’ve got the know-how to work magic with HTML, Benchmark provides this ultra-customization option with which you may build your emails from scratch.
· Autoresponder. Every Benchmark customer has the ability to style up to eight custom autoresponder messages. These can be scheduled as a series or event lead-up, or made as yearly messages like birthday or anniversary mails.
· Sign-Up Forms. The only way to become successful in email advertising is by way of growing your own list, and Benchmark actually promotes doing this through sign-up forms. The company bases its Free For Life account entirely around website and Facebook sign-ups and supplies an easy-to-use instrument to create customized templates for every medium.
· Inbox Checker. Because every email program is different and every web browser has a signature fashion, making certain that your emails look great across the board is crucial. It is possible to use Inbox Checker to look at the way that your email displays in Gmail using Explorer and Outlook 3. Employing the full app (which checks everything out of AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their sites automatically through the RSS-to-Email attribute, which works with any blog which handles an RSS-feed. Users simply have to establish a campaign and template inside Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another without a formal plug-in connection. Benchmark’s API Integration feature allows users with XML-RPC, HTTP POST, or HTTP GET abilities to retrieve data from other apps which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to perform three functions. Manage contact lists, manage campaigns and campaign sending, and check statistics. The business explains this function in more detail here.
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Signing up for a Benchmark account is pretty straightforward. After entering your name, email, phone number, and business name, you have to confirm your email address. This is a five-minute process for me. Upon logging in to my account (using the free plan) I was greeted by an attractive UI that gave me a clear path about the best way to make my first email campaign. Great beginning!
Email Campaign Creation
On its dashboard, Benchmark offers users five chief choices. Emails, Automations, Contacts, Surveys, and Reports. To make a new campaign, go into the Emails section, then hit on the large blue”Create New Email” button in the top right-hand corner. Email Marketing Software Dkim
From there, you must decide If You Would like an RSS Or traditional email message. You can use Benchmark’s drag-and-drop editor, or move for more customization with the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I moved with the drag-and-drop alternative.
I had been prompted to enter a subject line for my Email and setup how much observation I wanted on the message, in addition to when I wanted an automated tweet once the effort went out. The next task was to choose which contacts I wanted to get the campaign. With that, I was eventually able to start building the email . If you would like to, you are able to assemble your own email designs using an extremely intuitive editor. On the flip side, you can modify one of Benchmark’s templates, that are great, and much better than I managed to do in my.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually input contacts one at a time. However, for those who already have a list, there are numerous ways to import it. You are able to upload a CSV, xls, or txt file directly from your personal computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts into a text type. When you create your Benchmark lists, they will appear on your dash, together with a Master Unsubscribe List.
The sending of the email is rather easy. When you have completed all of your tweaks, you can save the email as a draft, send it instantly, or schedule a date and time for delivery. If you want to verify everything is well before distributing your email on the world, you can send it to your self to preview it as many as 10 times/day. I chose to schedule my email for shipping to view how timely the automated system would actually be. I advised my email for 2.45 and received it in 2.50, therefore while the timing wasn’t exactly perfect, it was probably within tolerance levels for most users. If you are one of the more rare users who need on-the-minute email sending, you may need to look elsewhere. More worryingly, my email didn’t go to my main inbox but was automatically sorted into my”promotions” folder. Definitely not perfect.
Mail Campaign Reporting
First thing I Noticed about Benchmark email reports was something I would read about in a few reviews. They’re really, really fast. I mean lightning fast. Opens enroll in the Benchmark system virtually instantaneously. I’ve worked with a lot of other apps where these reports take hours or even days to appear.
Benchmark provides users with several key Pieces of data about each effort. The possibly most important statistic, the open rate, appears in both pie chart and numerical type. Additionally, Benchmark supplies users with stats for clicks, forward, bounces, unsubscribes, and abuse. Every stat further breaks down to the specific email addresses related to a given activity. Users can export this data for further analysis by means of a csv or xls file. There’s also a social media area which reports shares via Facebook, Twitter, or LinkedIn, in addition to a map that breaks down, by country, that opens your mails. Email Marketing Software Dkim
Though all of this information Is Excellent and Necessary, it is not enough to sustain higher level marketers that need more info such as conversions, which links were clicked, and revenue analysis. Though Google Analytics provides a lot of this information with appropriate integration, there may come a time when serious entrepreneurs need more info than Benchmark provides. Whether or not a small business will reach that point changes, of course, based on the company.
Specific Size Of Business
Benchmark made its 3-tiered pricing Structure with the objective of serving everyone from the tiniest kitchen-table startup to big email marketers. On the other hand, the company’s main focus is on small to medium businesses, especially those just beginning in email advertising. This is particularly reflected in the reality that clients subscribing to the medium plans get unlimited mails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you don’t see the integration you need, there’s still hope. You’re able to use the API or ask a integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this program allows users to make and customize occasions, promote and market tickets, and monitor the success of their events through their Benchmark Email account. A number of programs are available, including a free alternative.
· Salesforce.com — This integration allows users to import contacts directly into Benchmark and use Benchmark’s email system to maintain Salesforce customers engaged. Read our review of Salesforce here.
· Twitter — Benchmark Mail Lite is a WordPress plugin which permits users to quickly build an email audience through their readers. The plug-in can automatically produce email versions of blog articles and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark listing. Read our review of Highrisehere.
· Benchmark Power — This free plugin allows you to source pictures for your Benchmark mails from locations throughout the net. Benchmark Power captures images you locate and instantly uploads them to your Benchmark accounts for future usage.
· Flickr — Users with Flickr accounts can link Flickr to their Benchmark image galleries.
· Shopify — You can link a Shopify account to Benchmark and automatically add Shopify clients to Benchmark lists. You can even add subscribers to different lists based on which products they bought. Read our review of Shopify here.
· PayPal — Users may add some of the PayPal customers for their own Benchmark email lists bylinking the accounts. Read our review of Paypal here.
· Easy List — Learn more about this simple list-making app and download it here.
· WordPress — The ever-present blog and site builder provides an integration with Benchmark. Use it to send emails of your blog posts and also use the analytics to observe how your readers react to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library here. Email Marketing Software Dkim
Social Media Integrations
Because Of the integral link between social networking and email marketing, it is very important to look at the social media features contained in Benchmark.
· Social Media Templates — One section of Benchmark’s massive email template listing is made of social media-specific templates which directly promote your company’s involvement in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which allows you to bring a Facebook”Just Like” button to your own emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Features” above) for both websites and Facebook enthusiast pages, to help you convert followers into subscribers.
· Social Links within Mail — Once you connect your Benchmark account with your Facebook, Twitter, or LinkedIn account, you can add switches to every email which will direct your readers to each of your social media pages.
The Business also fully Complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the selection of personal data from citizens of those nations. When customers provide credit card amounts to Benchmark, the company utilizes secure socket layer (SSL) protection to encrypt the information. The entire system is encrypted to ensure the safety of all customers’ personal information.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes spam seriously and outlines a clear zero-tolerance coverage for any of the users trying to engage in spam actions. The company is fully in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark also takes several measures to maintain its standing as a spam-free supplier, one of them membership from the Email Sender and Provider Coalition. The business uses the app SpamAssassin to filter messages delivered through its server.
To stop users from Unknowingly sending spam-like materials, Benchmark supplies a spam check feature that looks for words commonly utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are delegated to content that is very likely to be blocked. In the event of a top score, the program suggests”less spammy” choices. Individualized IP addresses also help large-volume senders reduce their spam numbers.
Customer Service and Support
Benchmark Offers its customers a great deal of support tools. Customer service is generally responsive, with minimal waiting times. The website provides good learning resources, but can be needlessly opaque at times. Key information is often buried and hard to find, especially if you don’t know exactly what you’re looking for, particularly when it comes to minute particulars about strategies. For instance. The Free For Life plan includes Benchmark branding on every email, but you won’t find that mentioned on the Free For Life webpage, not even at the fine print. Nor will you see it mentioned when you sign up. The only place it’s mentioned is in the FAQ, here.
Here are some of the resources Benchmark offers. Email Marketing Software Dkim
· Live Support and Email — Benchmark supplies live one-on-one support through the following means.
· Email Support. Contact Benchmark at [email protected] or via the company’s contact form . Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Telephone Support. You can reach Benchmark at 800-430-4095 (U.S.) or 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible nearly 24 hours per day Monday — Friday and restricted hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it’s closer to some QandA-format knowledge base than a normal FAQ. You will find over 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users may execute a key word search of any topic (or sub-topic) or from their FAQ as a whole. One caveat. With such an extensive knowledge base, it’s pretty much inevitable that some entries will be out of date. Some of the QandAs provide information which is wholly inaccurate, so in some cases, you may need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials that take users step by step through the features of this program. The company also offers a webinar called”Benchmark Mail Crash Course.” You may view it live each Friday at 10.00 a.m. PST or see the recorded version at any moment. You might even request a special webinar on quite a few other subjects. Live webinars comprise the chance to ask questions during the demonstration.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing in general, as well as the Benchmark program especially, at the Manuals Section. These downloadable documents also cover industry-specific troubles. Articles, very similar to sites, offer users guidance beyond that found in the FAQ section, but in shorter, more digestible chunks than the guides provide.
· Glossary of Email Marketing Requirements — This is a particularly valuable tool for all those brand new to email marketing who believe consumed by all of the jargon. Benchmark provides a glossarywith 50 of the very popular email marketing conditions from”above-the-fold” to”whitelists.”
· Blog and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, as well as its extremely active blog. All readers automatically gain access to current newsletters, and Benchmark also provides an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their latest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter production approaches, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any installation on your computer.
Positive Reviews and Reviews
Benchmark Includes a four-out-of-five star score on G2 Crowd, using a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Marketing Software Dkim
Some common points of praise.
· Top Notch Support. This is perhaps the most typical monitoring concerning Benchmark, and some thing I noticed for myself too. People today tend to find support prompt and helpful, and a few say it is really the component that distinguishes Benchmark from its rivals. The company also receives praise for its blog posts and videos.
· Characteristic Selection Across All Aims . Some customers praise the addition of attributes including AB testing and surveys from all programs; many companies charge extra for these attributes or just include them into their pricier plans.
· Benefits of Use. Users tend to find Benchmark’s interface incredibly intuitive and user-friendly. The program gathers praise from a broad assortment of demographics, from first-time ESP consumers to people who have attempted many different programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with all the mobile-friendly email design of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this is an increasingly significant aspect to take into account.
Negative Reviews and Complaints
I was Unable to find many Men and Women who loathed Their Benchmark experience. But, I managed to discover a couple of complaints.
· Inconsistent Send-Times. Apparently a few users experienced an issue with Benchmark where their mails were sent hours after they were scheduled. One customer theorized the issue might arise in long lists of recipients. Not all customers of all Benchmark will have time-sensitive shipping needs, but others will. Should you need your mails to go out precisely when your schedule dictates, you might need to consider this situation.
· Buggy Social Media Integrations. I saw several user reviews that remarked the social media integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates can feel like spam mail, leading recipients to mark them as junk and not studying the contents. Since the whole purpose of an ESP would be to prevent this from happening, this may be an issue. On the other hand, I never felt this way whilst looking through the template list, therefore it might not be the most legitimate of complaints.
Benchmark Offers a enormous number of pricing strategies, such as a totally free plan and a huge array of paid programs which may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, which is always refreshing. The only grab. There will be a small Benchmark emblem in the bottom of each email you send out. Obviously, you may always opt to upgrade to a paid plan if you don’t need the Benchmark branding. The free plan allows you to send up to 14000 emails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features record. Notable absences into the attributes list for free accounts include email automation and sub-accounts (allowing multiple users to access one Benchmark accounts ).
Paid Strategies. Email Marketing Software Dkim
Users with little contacts lists and restricted Monthly messages have the choice of paying for their email marketing based on the amount of emails they send every month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer a 25% reduction for nonprofits and teachers.
Benchmark is a good program. It’s easy to use, Open to innovation, and competitively priced. Its free alternatives may very well be the best in the company for anyone who only wants to dive into email marketing (especially small, neighborhood businesses). For that matter, any Benchmark strategy can work nicely for a little company which views email as a minor element of its marketing and does not have any desire to work beyond the basics just yet.
If you are a small or even medium-sized Business looking for a easy email marketing program using a host of great features, Benchmark is an excellent option. Even though there might come a time when you launch the app, it supplies a great deal for the price, offers excellent support, and the business seems to be sensitive to the needs of its users. You can’t ask for more.