Summary Email Marketing Software Gratis Em Portugues
For many an evening in 2004, three people sat Around one desk in a tiny medical office — an office that served as the team’s conference room, breakfast area, and thought heart. Backed by a little programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, along with an search engine optimization expert) discussed ideas on how best to implement a deceptively simple idea. Simple email advertising. Many of their ideas were beyond the means of the fledgling business, but that did not stop Keller from moving ahead.
The first Customers of Benchmark Mail were small businesses located in close proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team personally sold them on the use of email advertising, while working hard to make a simple user interface that would be simple to operate. All the time, the business championed such novel ideas as customizable templates and software which adapted to consumer requirements. They also made sure from the outset that anybody who needed help would have quick access to excellent customer support.
Benchmark Has continued to rise and advantagesper. Its current focus. Providing worldwide email advertising services to small and medium-sized businesses while continuing to honor a commitment to help kids in need. This doesn’t mean that Benchmark is a little-guys-only service, however; it’s stuck to its core principle of adaptability and serves large organizations such as UNICEF and Kaiser-Permanente via its High Volume Enterprise plans.
Today, Benchmark serves up of 73,000 users from across the globe, but the company has not forgotten its origins. Benchmark still maintains good relationships with little, locally-based companies. In fact, the organization offers a full page of testimonials from local users of the app. You may read more about Benchmark’s background and development here.
While the Majority of the attributes Benchmark provides Are on par with the rest of the industry, one of the standout features of the ESP is the fact that nearly all its attributes come standard with every single accounts — such as the free ones. Below are a few of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark offers all users access to the library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries like education, entertainment, and retailstores. There’s also a class for social media-specific templates.
· Video Emails. Possibly the best-known advantage of Benchmark is its support for video emails. The business describes the benefits of this attribute here.
· Online Surveys. You’ll be able to create professional-looking online polls using among Benchmark’s 6 templates. Post your poll on your website or construct it directly into an email.
· Dedicated Email Server. All Benchmark’s High Volume programs come with a dedicated IP address to help increase deliverability rates. Users on other plans have the choice of paying for this service ($30/month) to increase their own delivery stats. Read more about the benefits of dedicated servers here.
· Email Delivery Management. Benchmark’s email shipping management program is about getting clients’ emails into inboxes. The company is a part of the Email Sender and Provider Coalition and operates with ReturnPath, a leading email delivery and consulting support. The company also communicates with ISPs on its clients’ behalf. Email Marketing Software Gratis Em Portugues
· Mobile App. Benchmark’s mobile apps allow customers having an Apple device to access several purposes on the street. They can get and include contacts, read reportsand send videos through integration using a YouTube account, and even layout and send fast email blasts with one of 10 available templates. That is quite a bit more than a number of other companies offer on their mobile apps, making them considerably more functional.
· Photo Editing. If the photos you intend to utilize on your email campaign are not perfectly sized or need some colour adjustment, you may use Benchmark’s integrated picture editor. This is a pretty handy feature if you don’t have photoshop available.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you may construct your emails from scratch.
· Autoresponder. Each Benchmark client has the power to style up to eight custom autoresponder messages. These could be scheduled as a series or occasion lead-up, or made as annual messages like anniversary or birthday emails.
· Sign-Up Forms. The only way to be successful in email marketing is by way of growing your own list, and Benchmark really promotes doing so via sign-up forms. The company bases its Free For Life account completely around website and Facebook sign-ups and supplies an easy-to-use tool to create custom templates for every medium.
· Inbox Checker. Since every email program differs and every web browser includes a signature style, making sure your emails look good across the board is crucial. It is possible to use Inbox Checker to look at the way that your email screens in Gmail using Explorer and Outlook 3. Employing the full app (which assesses everything from AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters from their blogs mechanically through the RSS-to-Email attribute, which works with any site which handles an RSS-feed. Users only have to set up a template and campaign inside Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug link. Benchmark’s API Integration feature permits users with XML-RPC, HTTP POST, or HTTP GET skills to recover data from other programs that use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to perform three purposes. Manage contact lists, handle campaigns and campaign sending, and check statistics. The business explains this role in more detail .
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Signing up for a Benchmark accounts is pretty straightforward. After entering your name, email, contact number, and company name, you have to validate your email address. This was a five-minute procedure for me. Upon logging in to my account (using the free program ) I was greeted by an appealing UI that gave me a very clear path on the best way best to make my very first email campaign. Great start!
Email Campaign Creation
On its dashboard, Benchmark offers users five main choices. Emails, Automations, Contacts, Surveys, and Reports. To create a new campaign, proceed into the Emails section, then hit the big blue”Create New Mail” button at the upper right-hand corner. Email Marketing Software Gratis Em Portugues
From there, you have to decide if you want an RSS Or classic email message. It is possible to use Benchmark’s drag-and-drop editor, or move for more customization using the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not gifted that way, so I went with the drag-and-drop alternative.
I was motivated to enter a subject line for my Email and setup how much observation I wanted on the message, in addition to when I wanted an automatic tweet once the effort went out. The next task was to choose which contacts I wished to receive the campaign. With that, I was finally able to begin building the email itself. If you want to, you can construct your personal email designs using an extremely intuitive editor. On the flip side, you can modify one of Benchmark’s templates, that can be great, and much better than I managed to do in my.
Preventing the Email Campaign
If you are just Starting out, you can certainly do as I did and manually enter contacts one at a time. However, for people who already have a list, there are numerous ways to import it. You can upload a CSV, xls, or txt file directly from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts into a text form. Once you create your Benchmark lists, then they will show up on your dashboard, together with a Master Unsubscribe List.
The sending of the email is rather easy. Once you have finished all of your tweaks, you can save email as a draft, send it immediately, or schedule a time and date for delivery. If you would like to check everything is well before unleashing your email on the world, you can send it to your self to preview it as many as 10 times/day. I chose to program my email for shipping to view how timely the automatic system would actually be. I scheduled my email for 2.45 and obtained it at 2.50, therefore while the timing wasn’t exactly perfect, it was probably within tolerance levels for many users. If you are among the more infrequent users who need on-the-minute email sending, you may need to look elsewhere. More worryingly, my email didn’t go to my main inbox but was mechanically sorted in my”promotions” folder. Definitely not perfect.
Email Campaign Reporting
The first thing I Noticed about Benchmark email reports was something I’d read about in a few reviews. They’re really, really quickly. I mean lightning fast. Opens enroll in the Benchmark system almost instantaneously. I have worked with several different apps where these reports take hours or even days to look.
Benchmark provides users with several key Pieces of data about each campaign. The arguably most important statistic, the open rate, seems in both pie graph and numerical type. In addition, Benchmark supplies users with stats such as clicks, forwards, bounces, unsubscribes, and misuse. Each stat further breaks down to the exact email addresses related to a given action. Users can export this data for further analysis by means of a csv or xls file. There is also a social media area which reports shares via Facebook, Twitter, or LinkedIn, as well as a map that breaks down, by state, that opens your mails. Email Marketing Software Gratis Em Portugues
Though all of this information Is Excellent and Necessary, it isn’t sufficient to sustain higher level marketers that need more information such as conversions, which links were clicked, and revenue analysis. Although Google Analytics provides a lot of this information with proper integration, there might come a time when serious marketers need more information than Benchmark provides. Whether a small business will reach that point varies, naturally, dependent on the business.
Specific Size Of Business
Benchmark made its 3-tiered pricing Structure with the objective of serving everybody from the smallest kitchen-table startup to large email marketers. However, the company’s key focus is on small to medium companies, especially those just beginning in email marketing. This is particularly reflected in the reality that clients subscribing to the medium plans get unlimited emails, while bigger plans have limitations.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you do not see the integration you want, there is still hope. You’re able to use the API or request an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Events is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize occasions, promote and market tickets, and track the success of their events through their Benchmark Email accounts. A number of subscriptions are available, including a free alternative.
· Salesforce.com — This integration allows users to import contacts into Benchmark and use Benchmark’s email system to maintain Salesforce customers engaged. Read our review of Salesforce here.
· Twitter — Benchmark Email Lite is a WordPress plug-in which allows users to easily build an email audience through their readers. The plug-in can automatically produce email versions of blog posts and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our review of Highrisehere.
· Benchmark Power — This free plug-in lets you supply pictures for your Benchmark mails from places across the web. Benchmark Power captures images you find and immediately uploads them to a Benchmark accounts for future usage.
· Flickr — Users with Flickr accounts may link Flickr to their own Benchmark image galleries.
· Shopify — You can link a Shopify account to Benchmark and automatically add Shopify clients to Benchmark lists. You can even add subscribers to different lists based on which products they purchased. Read our overview of Shopify here.
· PayPal — Users can add any of their PayPal customers for their Benchmark email lists bylinking the account. Read our overview of Paypal here.
· Easy List — Know more about this very simple list-making app and download it .
· WordPress — The ever-present blog and site builder provides an integration with Benchmark. Use it to send mails of your blog articles and use the analytics to observe how your readers react to them. Learn more here.
· Zapier — Gain access to Zapier’s enormous integration library here. Email Marketing Software Gratis Em Portugues
Social Media Integrations
Because Of the integral connection between social networking and email advertising, it is very important to check out the social media features contained in Benchmark.
· Social Media Templates — One section of Benchmark’s enormous email template list consists of societal media-specific templates which directly promote your institution’s participation in social networking forums such as Facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which allows you to bring a Facebook”Just Like” button into your own emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Characteristics” above) for both websites and Facebook enthusiast pages, so you can convert followers to readers.
· Social Links within Email — Once you link your Benchmark account with your Facebook, Twitter, or LinkedIn accounts, you can add switches to every email which will direct your subscribers to each of your social networking pages.
The company also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the collection of personal data from citizens of those nations. When clients provide credit card numbers to Benchmark, the business utilizes secure socket layer (SSL) protection to encrypt the information. The whole platform is encrypted to ensure the security of all customers’ personal details.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes junk seriously and summarizes a clear zero-tolerance coverage for any of the users trying to engage in spam actions. The business is fully in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to maintain its standing as a spam-free provider, among them membership in the Email Sender and Provider Coalition. The business employs the app SpamAssassin to filter messages sent through its server.
To prevent users from Unknowingly sending spam-like materials, Benchmark provides a spam test feature that looks for words commonly utilized in spam messages. It scores each email on a scale from 1 to 5; 5s are assigned to content that is very likely to be blocked. In the event of a top score, the program suggests”less spammy” alternatives. Individualized IP addresses also help large-volume senders decrease their spam amounts.
Customer Service and Support
Benchmark Offers its users a lot of support resources. Customer support is usually responsive, with minimal waiting times. The site provides good learning tools, but can be needlessly opaque occasionally. Crucial information is often buried and difficult to locate, particularly in the event that you don’t know exactly what you’re searching for, especially when it comes to minute particulars about plans. For instance. The Free For Life plan comprises Benchmark branding on each email, but you won’t find that mentioned on the Free For Life page, not even at the fine print. Nor are you going to see it mentioned when you sign up. The only place it’s mentioned is in the FAQ, here.
Here are some of those resources Benchmark offers. Email Marketing Software Gratis Em Portugues
· Live Support and Email — Benchmark provides live one-on-one support through the following means.
· Email Service. Contact Benchmark at [email protected] or via the company’s contact form . Available 24 hours Monday — Friday and limited hours on Saturday.
· Phone Support. You can reach Benchmark at 800-430-4095 (U.S.) or even 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible almost 24 hours per day Monday — Friday and limited hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it’s closer to a QandA-format knowledge foundation than a typical FAQ. You will find more than 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users can perform a key word search of any subject (or sub-topic) or from their FAQ as a whole. One caveat. With such a comprehensive knowledge base, it’s pretty much inevitable that some entries will be out of date. A few of the QandAs provide advice which is wholly incorrect, so in some cases, you may need to contact assistance to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen video tutorials that take users step by step through the features of this app. The business also offers a webinar called”Benchmark Email Crash Course.” You can see it live each Friday at 10.00 a.m. PST or see the recorded version at any time. You can even request a special webinar on quite a few different subjects. Live webinars include the opportunity to ask questions during the presentation.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing in general, in addition to the Benchmark program especially, at the Manuals Section. These downloadable files also cover industry-specific issues. Articles, very similar to blogs, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks than the manuals provide.
· Glossary of Email Marketing Requirements — This is a particularly valuable tool for those new to email marketing who believe absorbed by all the jargon. Benchmark gives a glossarywith 50 of the very popular email advertising conditions from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current information about email marketing trends, check out Benchmark’s monthly newsletter, as well as its exceptionally active site. All readers automatically gain access to present newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their latest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter creation approaches, vote for their favorite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is completely web-based and doesn’t Require any installation on your computer.
Favorable Reviews and Testimonials
Benchmark Includes a four-out-of-five star score on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Marketing Software Gratis Em Portugues
Some common points of compliments.
· Top Notch Service . This is maybe the most common monitoring concerning Benchmark, and something I discovered for myself too. People today are inclined to find support prompt and beneficial, and some say it is really the component that distinguishes Benchmark from its competitors. The company also receives praise for its blog articles and videos.
· Characteristic Selection Across All Plans. Some customers praise the addition of features including AB analyzing and surveys in all programs; many firms charge extra for such features or just include them into their pricier plans.
· Benefits of Use. Users tend to find Benchmark’s interface incredibly intuitive and user-friendly. The program gathers compliments from a broad range of demographics, from first-time ESP consumers to those who have tried many different programs before settling Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email design of Benchmark’s templates. Since more and more people access their email from mobile devices, this is an increasingly significant factor to consider.
Negative Reviews and Complaints
I was Unable to find many Men and Women who loathed Their own Benchmark experience. But, I was able to discover a couple of complaints.
· Inconsistent Send-Times. Apparently a few users experienced an issue with Benchmark in which their mails were sent hours after they were scheduled. 1 customer theorized the issue might arise from long lists of recipients. Not all customers of all Benchmark will have time-sensitive shipping demands, but others will. Should you want your emails to go out precisely when your program dictates, you may need to consider this situation.
· Buggy Social Media Integrations. I watched several consumer reviews that remarked the social networking integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users were concerned that Benchmark’s templates may feel like spam email, causing recipients to mark them as spam and not studying the contents. Since the entire point of an ESP would be to prevent this from occurring, this may be an issue. On the flip side, I never felt this way whilst searching through the template list, so it might not be the most legitimate of complaints.
Benchmark Provides a huge number of pricing plans, including a free plan and a massive array of paid plans that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, that is always refreshing. The only grab. There will be a little Benchmark logo in the bottom of each email you send out. Obviously, you may always choose to upgrade to a paid plan in case you don’t want the Benchmark branding. The free plan permits you to send up to 14000 mails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features list. Notable absences to the features list for free accounts comprise email automation and sub-accounts (enabling many users to access one Benchmark account).
Paid Strategies. Email Marketing Software Gratis Em Portugues
Users with little contacts lists and restricted Monthly messages have the option of paying to get their email marketing depending on the amount of mails that they send each month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer you a 25% discount for nonprofits and educators.
Benchmark is a solid program. It is Simple to Use, Open to innovation, and competitively priced. Its free options may just be the best in the company for anybody who just wants to dip into email advertising (particularly small, local businesses). For that matter, any Benchmark strategy can work well for a little company which views email as a minor element of its advertising and has no desire to operate beyond the basics just yet.
If you are a little or maybe medium-sized Business trying to find a easy email advertising program using a multitude of amazing features, Benchmark is an excellent choice. Even though there may come a time when you outgrow the program, it supplies a great deal for the money, provides excellent support, and the company seems to be sensitive to the requirements of its customers. You can’t ask for more.