Overview Email Marketing Tracking
For many a day in 2004, three people sat Around one desk in a tiny medical office — an office which served as the team’s conference room, breakfast area, and thought hub. Backed by a little programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, along with an SEO expert) discussed ideas for how to implement a deceptively simple concept. Simple email marketing. Many of the thoughts were beyond the means of the fledgling company, but that did not stop Keller from planning ahead.
The first Clients of Benchmark Mail were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff personally sold them on the usage of email advertising, while working hard to create a simple user interface which would be easy to operate. All the while, the company championed such novel ideas as customizable templates and software which adapted to consumer needs. They also made certain from the beginning that anyone who needed help would have quick access to outstanding customer support.
Benchmark Has continued to grow and advantagesper. Its current focus. Providing global email advertising services to small and midsize companies while continuing to honor a commitment to help kids in need. This doesn’t mean that Benchmark is a little-guys-only service, however; it’s adhered to its core principle of adaptability and serves big organizations like UNICEF and Kaiser-Permanente via its High Volume Business plans.
Today, Benchmark serves upwards of 73,000 users from throughout the planet, however, the company has not forgotten its origins. Benchmark still maintains good relationships with small, locally-based businesses. In reality, the company supplies a full page of testimonials from local users of this program. You can read about Benchmark’s history and development here.
While most of the features Benchmark supplies Are on par with the rest of the business, one of the standout characteristics of the ESP is the simple fact that nearly all its features come standard with each accounts — such as the free ones. Here are some of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all customers access to its library of over 400 templates. These are organized into 19 classes, some of which are tailored to specific industries like education, entertainment, and retailstores. There is also a category for societal media-specific templates.
· Video Emails. Possibly the best-known advantage of Benchmark is its support for video emails. The company explains the benefits of this attribute here.
· Online Surveys. You’ll be able to create professional-looking online surveys using one of Benchmark’s 6 templates. Post your poll on your website or construct it directly into an email.
· Dedicated Email Server. All of Benchmark’s High Volume programs have a dedicated IP address to help increase deliverability prices. Users on other programs have the choice of paying for this service ($30/month) to boost their particular delivery stats. Read more about the advantages of dedicated servers .
· Email Delivery Direction . Benchmark’s email shipping management program is all about getting customers’ mails into inboxes. The business is a part of the Email Sender and Provider Coalition and works with ReturnPath, a leading email delivery and consulting service. The company also communicates with ISPs on its customers’ behalf. Email Marketing Tracking
· Mobile App. Benchmark’s mobile apps make it possible for customers having an Apple device to access several purposes on the road. They can access and add contacts, read reports, send videos through integration with a YouTube accounts, and even layout and send quick email blasts with one of 10 templates that are available. That is quite a bit more than a number of other businesses offer on their mobile programs, which makes them much more functional.
· Photo Editing. If the photos you intend to use in your email campaign aren’t perfectly sized or need some colour adjustment, you may use Benchmark’s integrated picture editor. This is a fairly handy feature if you don’t have photoshop available.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark provides this ultra-customization option with which you may build your emails from scratch.
· Autoresponder. Each Benchmark client has the power to design around eight custom autoresponder messages. These could be scheduled as a string or event lead-up, or designed as annual messages such as birthday or anniversary mails.
· Sign-Up Forms. The only way to become prosperous in email marketing is by way of growing your own list, and Benchmark actually promotes doing so via sign-up forms. The company bases its Free For Life account entirely around website and Facebook sign-ups and provides an easy-to-use tool to create custom templates for each medium.
· Inbox Checker. Because every email program differs and each web browser has a signature fashion, making certain your emails look great across the board is crucial. You can use Inbox Checker to look at the way that your email screens in Gmail using Explorer and Outlook 3. Using the entire app (which assesses everything from AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on provider, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their sites mechanically through the RSS-to-Email feature, which works with any blog which manages an RSS-feed. Users only have to establish a campaign and template inside Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another without a formal plug connection. Benchmark’s API Integration feature allows users using XML-RPC, HTTP POST, or HTTP GET abilities to retrieve data from some other apps that use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to play three functions. Manage contact lists, manage campaigns and effort sending, and check data. The business explains this function in more detail .
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Signing up for a Benchmark account is fairly straightforward. After entering your name, email, phone number, and business name, you have to validate your email address. This was a five-minute process for me. Upon logging into my new account (using the free program ) I was greeted by an appealing UI that gave me a very clear direction about the best way to create my very first email campaign. Great beginning!
Email Campaign Creation
On its dashboard, Benchmark provides users five main choices. Emails, Automations, Contacts, Surveys, and Reports. To make a new effort, go to the Emails section, then hit the large blue”Create New Email” button at the top right-hand corner. Email Marketing Tracking
From there, you have to decide if you want an RSS Or classic email message. It is possible to use Benchmark’s drag-and-drop editor, or move for more customization with the built-in code editor. If you’re somebody who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I went with the drag-and-drop alternative.
I was prompted to enter a subject line for my Email and setup how much observation I desired on the message, in addition to when I wanted an automated tweet once the campaign went out. The following task was to choose which contacts I wished to receive the campaign. With that, I was eventually able to start building the email . If you want to, you are able to construct your own email designs employing an extremely intuitive editor. On the other hand, you can modify one of Benchmark’s templates, which are great, and better than I managed to do on my own.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually enter contacts one at a time. However, for those who already have a list, there are several ways to import it. You are able to upload a CSV, xls, or txt file directly from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts to a text type. Once you create your Benchmark lists, they’ll appear on your dash, together with a Master Unsubscribe List.
The sending of the email is rather easy. Once you have completed all of your tweaks, you may save email as a draft, send it instantly, or schedule a date and time for delivery. If you would like to check all is well before unleashing your email about the planet, you can send it to your self to preview it as many as 10 times/day. I chose to program my email for delivery to see how timely the automatic system would really be. I scheduled my email for 2.45 and obtained it at 2.50, so while the timing wasn’t exactly perfect, it was likely present in tolerance levels for most users. If you are among the more rare users who demand on-the-minute email sending, you may need to appear elsewhere. More worryingly, my email didn’t go to my main inbox but was mechanically sorted into my”promotions” folder. Definitely not perfect.
Email Campaign Reporting
First thing I Discovered about Benchmark email reports was something I’d read in a few reviews. They’re really, really fast. I mean lightning fast. Opens enroll in the Benchmark system almost instantaneously. I’ve worked with a lot of different programs where these reports take hours or even days to look.
Benchmark provides users with several key Pieces of information about each campaign. The possibly most important statistic, the open rate, appears in both pie graph and numerical form. Additionally, Benchmark provides users with stats such as clicks, forwards, bounces, unsubscribes, and abuse. Every stat further breaks down to the specific email addresses associated with a given activity. Users can export this data for additional analysis via a csv or xls file. There’s also a social networking area which reports shares via Facebook, Twitter, or LinkedIn, as well as a map that breaks down, by country, who opens your mails. Email Marketing Tracking
Though all of the information Is Excellent and Necessary, it is not enough to sustain increased level marketers who need more information such as conversions, which links were clicked, and earnings analysis. Though Google Analytics provides a lot of that information with proper integration, there might come a time when serious marketers need more information than Benchmark provides. Whether or not a small company will get to that point changes, of course, dependent on the business.
Particular Size Of Business
Benchmark designed its 3-tiered pricing Structure with the goal of serving everyone from the tiniest kitchen-table startup to big email marketers. On the other hand, the company’s key focus is on small to medium companies, especially those just beginning in email advertising. This is especially reflected in the fact that clients subscribing to the moderate plans get unlimited emails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you don’t observe the integration you want, there is still hope. You can use the API or ask an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize occasions, promote and market tickets, and monitor the success of their events via their Benchmark Email accounts. A variety of subscriptions are available, including a free option.
· Salesforce.com — This integration allows users to import contacts directly into Benchmark and utilize Benchmark’s email system to maintain Salesforce customers participated. Read our review of Salesforce here.
· WordPress — Benchmark Mail Lite is a WordPress plugin which allows users to easily build an email audience via their subscribers. The plug-in can automatically create email versions of blog posts and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our review of Highrisehere.
· Benchmark Power — This free plug-in lets you supply pictures for your Benchmark emails from locations throughout the web. Benchmark Power captures images you locate and immediately uploads them to your Benchmark account for future usage.
· Flickr — Users with Flickr accounts can link Flickr for their own Benchmark image galleries.
· Shopify — You are able to link a Shopify accounts to Benchmark and mechanically add Shopify clients to Benchmark lists. You may even add subscribers to various lists based on which products they bought. Read our overview of Shopify here.
· PayPal — Users can add some of the PayPal customers to their Benchmark email lists bylinking the accounts. Read our review of Paypal here.
· Easy List — Know more about this simple list-making program and download it .
· WordPress — The ever-present site and site builder provides an integration with Benchmark. Use it to send mails of your blog articles and also use the analytics to observe how your subscribers respond to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library . Email Marketing Tracking
Social Media Integrations
Because Of the integral link between social networking and email marketing, it is important to look at the social networking features contained in Benchmark.
· Social Media Templates — One section of Benchmark’s enormous email template list is made of social media-specific templates that directly promote your institution’s participation in social networking forums such as Facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a simple function which permits you to bring a Facebook”Just Like” button to your emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Characteristics” above) for both sites and Facebook fan pages, to help you convert followers to subscribers.
· Social Links within Email — Once you connect your Benchmark account together with your Facebook, Twitter, or LinkedIn accounts, you can add buttons to every email which will direct your readers to each of your social networking pages.
The Business also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks regarding the selection of personal data from citizens of these nations. When customers provide credit card amounts to Benchmark, the business uses secure socket layer (SSL) protection to encrypt the information. The entire system is encrypted to ensure the safety of all customers’ personal details.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes junk seriously and summarizes a clear zero-tolerance coverage for any of the users trying to engage in spam activities. The company is entirely in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several steps to maintain its standing as a spam-free provider, one of them membership in the Email Sender and Provider Coalition. The business uses the program SpamAssassin to filter messages delivered through its host.
To stop users from Unknowingly sending spam-like materials, Benchmark provides a spam test feature which looks for words widely utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that is likely to be blocked. In case of a high score, the program suggests”less spammy” choices. Individualized IP addresses also assist large-volume senders reduce their spam amounts.
Customer Service and Support
Benchmark Offers its users a great deal of support tools. Customer support is generally responsive, with minimal waiting times. The site offers good learning tools, but may be needlessly opaque at times. Crucial information is often buried and hard to find, particularly if you don’t know precisely what you’re searching for, especially when it comes to minute details about strategies. As an example. That the Free For Life plan comprises Benchmark branding on each email, but you won’t see that mentioned on the Free For Life page, not even in the fine print. Nor will you see it said when you sign up. The only place it is mentioned is in the FAQ, here.
Here are some of the resources Benchmark offers. Email Marketing Tracking
· Live Support and Email — Benchmark supplies live one-on-one aid through these means.
· Email Support. Contact Benchmark at [email protected] or via the organization’s contact form here. Available 24 hours Monday — Friday and limited hours on Saturday.
· Phone Support. You are able to reach Benchmark at 800-430-4095 (U.S.) or 001-562-252-3789 (all states ). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available nearly 24 hours daily Monday — Friday and restricted hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it’s closer to some QandA-format knowledge base than a normal FAQ. There are over 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users may perform a keyword search of any subject (or sub-topic) or from their FAQ as a whole. One caveat. With such a comprehensive knowledge base, it is pretty much inevitable that some entries are going to be out of date. Some of the QandAs provide advice that’s wholly incorrect, so in some cases, you might want to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials which take users step by step through the features of this program. The company also supplies a webinar known as”Benchmark Mail Crash Course.” You can see it live each Friday at 10.00 a.m. PST or watch the recorded version at any moment. You might also request a particular webinar on quite a few other subjects. Live webinars comprise the opportunity to ask questions throughout the demonstration.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing generally, in addition to the Benchmark program specifically, at the Manuals Section. These downloadable documents also cover industry-specific troubles. Articles, similar to sites, offer users guidance beyond that found in the FAQ section, but in shorter, more digestible chunks compared to the manuals provide.
· Glossary of Email Marketing Requirements — This can be a particularly valuable tool for all those brand new to email marketing who believe consumed by all the jargon. Benchmark provides a glossarywith 50 of the very popular email advertising conditions from”above-the-fold” to”whitelists.”
· Blog and Newsletter — For current info regarding email advertising trends, check out Benchmark’s monthly newsletter, in addition to its extremely active site. All subscribers automatically obtain access to current newsletters, and Benchmark also provides an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their newest newsletters on message boards at the Benchmark Community. This forum allows users to talk about newsletter creation strategies, vote for their favorite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any setup on your PC.
Favorable Reviews and Testimonials
Benchmark Includes a four-out-of-five star rating on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Marketing Tracking
Some common points of praise.
· Top Notch Service . This is perhaps the most typical observation concerning Benchmark, and something I noticed for myself as well. People are inclined to find support prompt and beneficial, and a few say it is actually the element that distinguishes Benchmark from its rivals. The company also receives praise for its blog articles and videos.
· Characteristic Selection Across All Aims . Some users praise the inclusion of attributes like AB analyzing and surveys in most plans; many firms charge extra for these attributes or just include them into their pricier programs.
· Benefits of Use. Users tend to find Benchmark’s interface extremely user-friendly and intuitive. The program gathers praise from a wide assortment of demographics, from first time ESP users to those who have attempted a variety of programs before settling on Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email design of Benchmark’s templates. Since more and more people access their email from mobile devices, this can be an increasingly important factor to take into account.
Negative Reviews and Complaints
I was Unable to find many Men and Women who loathed Their own Benchmark experience. But, I was able to discover a couple of complaints.
· Inconsistent Send-Times. Apparently a few users experienced an issue with Benchmark where their emails were sent hours when they were first scheduled. 1 customer theorized that the issue might arise from long lists of recipients. Not all customers of Benchmark will possess time-sensitive shipping demands, but other people will. If you want your emails to go out exactly whenever your schedule dictates, you may have to take into account this situation.
· Buggy Social Media Integrations. I watched several consumer reviews that commented the social media integrations in Benchmark are not up to par.
· “Spammy” Templates. Some users were worried that Benchmark’s templates may feel like spam email, causing recipients to mark them as junk and not reading the contents. Since the entire purpose of an ESP is to stop this from occurring, this might be a problem. On the flip side, I never felt this way while searching through the template list, so it may not be the most legitimate of complaints.
Benchmark Offers a enormous number of pricing plans, including a totally free plan and a massive array of paid programs that can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require credit Cards, that is always refreshing. The only catch. There’ll be a small Benchmark emblem in the bottom of each email you send out. Obviously, you may always opt to upgrade to a paid program in case you don’t need the Benchmark branding. The free program allows you to send up to 14000 emails to around 2000 subscribers and provides you access to all but not all of Benchmark’s features record. Notable absences to the attributes list for free account include email automation and sub-accounts (enabling multiple users to get one Benchmark account).
Paid Strategies. Email Marketing Tracking
Users with small contacts lists and limited Monthly messages have the option of paying to get their email marketing depending on the amount of emails that they send every month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also allows you to pay through PayPal. They also offer you a 25% discount for nonprofits and teachers.
Benchmark is a good program. It is Simple to Use, Open to innovation, and competitively priced. Its free alternatives may just be the best in the company for anyone who just wants to dip into email marketing (especially small, neighborhood businesses). For that matter, any Benchmark strategy can work nicely for a little company which views email as a little aspect of its marketing and does not have any desire to work past the basics just yet.
If you are a small or maybe medium-sized Company looking for a easy email advertising program using a host of great features, Benchmark is an exceptional choice. Even though there might come a time when you launch the app, it provides a great deal for the price, provides exceptional service, and the business appears to be sensitive to the requirements of its customers. You can not ask for more.