Summary Email Opt In Rate Benchmark
For many a day in 2004, three people sat Around one desk in a small medical office — an office which functioned as the group’s conference room, breakfast area, and idea hub. Backed by a small programming group in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, along with an search engine optimization pro ) discussed ideas on how best to implement a deceptively straightforward idea. Simple email advertising. Many of the thoughts were beyond the means of the fledgling company, but that didn’t stop Keller from moving ahead.
The first Clients of Benchmark Email were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team personally sold them on the usage of email advertising, while working hard to make a very simple user interface which would be simple to operate. All the while, the business championed such novel ideas as customizable templates and applications which adapted to user requirements. They also made certain from the outset that anybody who needed help would have rapid access to outstanding customer care.
Benchmark Has continued to grow and advantagesper. Its current focus. Providing worldwide email marketing services to small and medium-sized companies while continuing to honor a commitment to help kids in need. This doesn’t mean that Benchmark is a little-guys-only company, however; it has stuck to its core principle of adaptability and serves large organizations like UNICEF and Kaiser-Permanente via its High Volume Business plans.
Today, Benchmark serves up of 73,000 users from throughout the planet, but the company hasn’t forgotten its origins. Benchmark still maintains good relationships with little, locally-based businesses. In fact, the company offers a full page of testimonials from local users of the app. You can read more about Benchmark’s history and development here.
While the Majority of the features Benchmark provides Are on par with the rest of the business, among the standout characteristics of this ESP is the fact that nearly all its attributes come standard with every single accounts — including the free ones. Below are a few of Benchmark’s most noteworthy offerings.
· Countless Industry-Specific, Themed Templates. Benchmark offers all customers access to the library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries like education, entertainment, and retail. There is also a class for societal media-specific templates.
· Video Emails. Possibly the best-known benefit of Benchmark is its support for video emails. The company describes the benefits of this feature here.
· Online Surveys. You can create professional-looking online surveys using among Benchmark’s 6 templates. Post your survey on your website or build it directly into an email.
· Dedicated Email Server. All of Benchmark’s High Volume programs have a dedicated IP address to help increase deliverability prices. Users on other plans have the choice of paying for this service ($30/month) to increase their particular delivery stats. Read more about the advantages of dedicated servers here.
· Email Delivery Direction . Benchmark’s email delivery management program is about getting clients’ mails into inboxes. The company is a member of the Email Sender and Provider Coalition and operates with ReturnPath, a leading email delivery and consulting service. The company also communicates with ISPs on its clients’ behalf. Email Opt In Rate Benchmark
· Mobile App. Benchmark’s mobile apps allow customers having an Apple device to get several purposes on the road. They can get and include contacts, browse reportsand send videos via integration with a YouTube accounts, and even design and send fast email blasts with one of 10 templates that are available. This is quite a bit more than many other businesses offer on their mobile programs, which makes them considerably more functional.
· Photo Editing. If the pictures you intend to utilize in your email campaign aren’t perfectly sized or want some colour adjustment, you can use Benchmark’s integrated photo editor. This is a fairly handy feature if you don’t have photoshop available.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you can construct your emails from scratch.
· Autoresponder. Each Benchmark customer has the power to design up to eight custom autoresponder messages. These can be scheduled as a series or event lead-up, or designed as yearly messages such as birthday or anniversary mails.
· Sign-Up Forms. The only way to be prosperous in email advertising is by way of growing your list, and Benchmark really promotes doing this via sign-up forms. The company bases its Free For Life account completely around website and Facebook sign-ups and provides an easy-to-use instrument to create customized templates for each medium.
· Inbox Checker. Because every email program is different and every internet browser includes a signature fashion, making sure that your emails look good across the board is crucial. You can use Inbox Checker to look at the way your email screens in Gmail using Explorer and Outlook 3. Using the full app (which assesses everything from AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters from their blogs automatically through the RSS-to-Email feature, which works with any blog which handles an RSS-feed. Users simply need to set up a campaign and template inside Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another with no formal plug-in link. Benchmark’s API Integration feature permits users with XML-RPC, HTTP POST, or HTTP GET skills to recover data from some other apps which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to perform three functions. Manage contact lists, manage campaigns and effort sending, and check data. The business explains this role in more detail here.
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Enrolling in a Benchmark accounts is pretty straightforward. After entering your name, email, phone number, and company name, you need to confirm your email address. This is a five-minute procedure for me. Upon logging into my account (with the free program ) I was greeted by an appealing UI that gave me a clear direction about how best to make my first email campaign. Good start!
Email Campaign Creation
On its own dashboard, Benchmark offers users five chief options. Emails, Automations, Contacts, Surveys, and Reports. To make a new effort, proceed to the Emails segment, then hit the large blue”Create New Email” button in the top right-hand corner. Email Opt In Rate Benchmark
From there, you must decide if you want an RSS Or traditional email message. You can use Benchmark’s drag-and-drop editor, or go for more customization with the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not gifted that way, so I went with the drag-and-drop option.
I had been motivated to enter a subject line for my Email and setup how much tracking I wanted on the message, as well as when I wanted an automatic tweet when the campaign went out. The next task was to choose which contacts I wanted to get the campaign. With that, I was eventually able to start constructing the email . If you want to, you can construct your personal email layouts using an extremely intuitive editor. On the other hand, you can modify one of Benchmark’s templates, that can be great, and much better than I managed to do on my own.
Sending the Email Campaign
If you are just Starting out, you can certainly do as I did and manually enter contacts one at a time. However, for people who already have a listing, there are several ways to import it. You can upload a CSV, xls, or txt file directly from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts to a text type. Once you create your Benchmark lists, then they will show up on your dash, together with a Master Unsubscribe List.
The actual sending of the email is quite simple. When you’ve completed all of your tweaks, you can save the email as a draft, send it immediately, or schedule a date and time for delivery. If you want to verify all is well before distributing your email on the world, it is possible to send it to your self to preview it as many as 10 times/day. I chose to schedule my email for shipping to see how timely the automatic system would actually be. I advised my email for 2.45 and received it at 2.50, therefore while the timing was not exactly perfect, it was probably present in tolerance levels for many users. If you are among the more infrequent users who need on-the-minute email sending, then you might have to appear elsewhere. More worryingly, my email did not go to my primary inbox but was automatically sorted in my”promotions” folder. Definitely not perfect.
Mail Campaign Reporting
The first thing I Discovered about Benchmark email reports was something I would read in a couple of reviews. They are really, really quickly. I mean lightning fast. Opens enroll in the Benchmark system virtually instantaneously. I’ve worked with a lot of other programs where these reports take hours or even days to look.
Benchmark provides users with several key Pieces of information about every effort. The possibly most important statistic, the open speed, seems in both pie chart and numerical type. In addition, Benchmark provides users with stats for clicks, forward, bounces, unsubscribes, and abuse. Each stat further breaks down to the specific email addresses related to a given activity. Users may export this data for further analysis via a csv or xls file. There is also a social media place which reports shares through Facebook, Twitter, or LinkedIn, in addition to a map which breaks down, by country, that opens your emails. Email Opt In Rate Benchmark
Though all of this information Is Excellent and Necessary, it isn’t enough to sustain increased level marketers that want more info such as conversions, which hyperlinks were clicked, and revenue analysis. Although Google Analytics provides a lot of that information with proper integration, there might come a time when serious marketers need more information than Benchmark provides. Whether or not a small company will get to that point changes, of course, based on the business.
Specific Size Of Company
Benchmark designed its 3-tiered pricing Structure with the objective of serving everyone from the smallest kitchen-table startup to big email marketers. However, the company’s main focus is on small to medium companies, especially those just starting out in email marketing. This is especially reflected in the fact that customers subscribing to the medium plans get unlimited mails, while bigger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you don’t see the integration you need, there is still hope. You’re able to use the API or ask an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app permits users to create and customize occasions, promote and market tickets, and track the success of their events through their Benchmark Email account. A variety of programs are available, including a free alternative.
· Salesforce.com — This integration allows users to import contacts directly into Benchmark and use Benchmark’s email system to maintain Salesforce customers engaged. Read our overview of Salesforce here.
· WordPress — Benchmark Mail Lite is a WordPress plugin which permits users to easily build an email viewer through their readers. The plug-in can automatically produce email variations of blog posts and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our overview of Highrisehere.
· Benchmark Power — This free plugin allows you to source pictures for your Benchmark mails from places across the web. Benchmark Power captures images you locate and instantly uploads them to a Benchmark accounts for future usage.
· Flickr — Users with Flickr accounts may link Flickr to their Benchmark image galleries.
· Shopify — You can link a Shopify accounts to Benchmark and automatically add Shopify customers to Benchmark lists. You can even add subscribers to various lists based on which products they purchased. Read our review of Shopify here.
· PayPal — Users may add any of their PayPal customers to their Benchmark email lists bylinking the account. Read our review of Paypal here.
· Easy List — Learn more about this simple list-making app and download it .
· WordPress — The ever-present site and website builder provides an integration using Benchmark. Use it to send emails of your blog posts and use the analytics to see how your readers respond to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library here. Email Opt In Rate Benchmark
Social Media Integrations
Since Of the key connection between social networking and email advertising, it is very important to look at the social networking features included in Benchmark.
· Social Media Templates — One section of Benchmark’s enormous email template list consists of societal media-specific templates that directly promote your company’s participation in social media forums such as Facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which allows you to bring a Facebook”Just Like” button to your own emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Characteristics” above) for both sites and Facebook enthusiast pages, to help you convert followers to readers.
· Social Links within Mail — After you link your Benchmark account with your Facebook, Twitter, or LinkedIn accounts, you can add switches to every email which will direct your subscribers to each of your social media pages.
The company also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the collection of personal data from citizens of these nations. When clients provide credit card numbers to Benchmark, the business uses secure socket layer (SSL) protection to encrypt the info. The entire platform is encrypted to ensure the security of customers’ personal details.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes junk seriously and outlines a clear zero-tolerance policy for any of the users trying to engage in spam actions. The company is entirely in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to maintain its reputation as a spam-free provider, among them membership in the Email Sender and Provider Coalition. The company uses the program SpamAssassin to filter messages sent through its host.
To prevent users from Unknowingly sending spam-like substances, Benchmark provides a spam test feature which looks for words commonly used in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that’s likely to be blocked. In the event of a high score, the program suggests”less spammy” choices. Individualized IP addresses also assist large-volume senders reduce their spam numbers.
Client Service and Support
Benchmark Offers its users a great deal of support resources. Customer support is usually responsive, with minimal waiting times. The website offers good learning tools, but can be needlessly opaque occasionally. Crucial information can be buried and difficult to locate, especially in the event that you don’t know precisely what you’re looking for, particularly when it comes to minute details about strategies. For instance. The Free For Life plan comprises Benchmark branding on every email, however you won’t see that mentioned on the Free For Life webpage, not even in the fine print. Nor are you going to see it said when you register. The only place it’s mentioned is at the FAQ, here.
Here are some of the resources Benchmark offers. Email Opt In Rate Benchmark
· Live Support and Email — Benchmark supplies live one-on-one aid through the following means.
· Email Support. Contact Benchmark at [email protected] or via the organization’s contact form . Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Phone Support. You are able to reach Benchmark at 800-430-4095 (U.S.) or 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available almost 24 hours per day Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it is closer to a QandA-format knowledge foundation than a typical FAQ. You will find over 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users may perform a key word search of any subject (or sub-topic) or of their FAQ as a whole. 1 caveat. With such an extensive knowledge base, it’s pretty much inevitable that some entries are going to be out of date. Some of the QandAs provide advice which is wholly incorrect, so in some cases, you might need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials which take users step by step through the features of this program. The business also supplies a webinar known as”Benchmark Mail Crash Course.” You can see it live each Friday at 10.00 a.m. PST or see the recorded version at any time. You can even ask for a special webinar on quite a few other subjects. Live webinars comprise the opportunity to ask questions throughout the presentation.
· Email Marketing Manuals and Articles — You can find more in-depth details on email marketing generally, as well as the Benchmark program especially, at the Manuals Section. These downloadable documents also cover industry-specific troubles. Articles, very similar to sites, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks than the manuals provide.
· Glossary of Email Marketing Terms — This is a particularly helpful tool for those new to email marketing who believe absorbed by all of the jargon. Benchmark gives a glossarywith 50 of the most popular email advertising terms from”above-the-fold” into”whitelists.”
· Website and Newsletter — For current information regarding email marketing trends, check out Benchmark’s monthly newsletter, as well as its extremely active blog. All readers automatically obtain access to current newsletters, and Benchmark also provides an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their latest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter production strategies, vote for their favourite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any installation on your computer.
Favorable Reviews and Reviews
Benchmark Includes a four-out-of-five star rating on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Email Opt In Rate Benchmark
Some common points of praise.
· Top Notch Service . This is perhaps the most common observation concerning Benchmark, and some thing I noticed for myself too. People today are inclined to find support prompt and helpful, and a few say it is actually the component that distinguishes Benchmark from its competitors. The business also receives praise for its blog articles and videos.
· Characteristic Selection Across All Plans. Some customers praise the addition of features like AB analyzing and surveys from most plans; many firms charge extra for such attributes or only include them in their pricier programs.
· Benefits of Use. Users tend to locate Benchmark’s interface incredibly intuitive and user-friendly. The program gathers compliments from a broad assortment of demographics, from first time ESP users to those who have attempted a variety of programs before settling on Benchmark.
· Mobile Friendly Emails. Consumers were impressed with all the mobile-friendly email design of Benchmark’s templates. Since more and more people access their email from mobile devices, this can be an increasingly important factor to take into account.
Negative Reviews and Complaints
I was Unable to find many people who disliked Their Benchmark experience. However, I managed to find a few complaints.
· Inconsistent Send-Times. Apparently some users experienced a problem with Benchmark in which their mails were sent hours after they were first scheduled. 1 customer theorized that the issue might arise from lengthy lists of recipients. Not all customers of Benchmark will possess time-sensitive sending needs, but others will. Should you want your mails to go out exactly whenever your program dictates, you might have to take into account this situation.
· Buggy Social Media Integrations. I saw several user testimonials that remarked the social networking integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates may feel like spam mail, causing recipients to mark them as spam and not reading the contents. Since the whole purpose of an ESP is to prevent this from occurring, this may be a problem. On the other hand, I never felt this way whilst searching through the template list, so it might not be the most valid of complaints.
Benchmark Offers a enormous number of pricing strategies, including a free plan and a massive array of paid plans that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, that is always refreshing. The only catch. There’ll be a little Benchmark logo in the bottom of every email you send out. Obviously, you may always choose to upgrade to a paid plan if you don’t need the Benchmark branding. The free program allows you to send up to 14000 emails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features list. Notable absences to the features list for free account include email automation and sub-accounts (enabling multiple users to access one Benchmark accounts ).
Paid Strategies. Email Opt In Rate Benchmark
Users with small contacts lists and limited Monthly messages have the option of paying to get their email marketing based on the amount of emails they send each month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major charge cards and also lets you pay through PayPal. They also offer you a 25% reduction for nonprofits and educators.
Benchmark is a good program. It’s easy to use, Open to innovation, and competitively priced. Its free alternatives might very well be the best in the business for anybody who only wants to dip into email marketing (particularly small, local businesses). For that matter, any Benchmark strategy can work nicely for a little business which views email as a minor aspect of its advertising and does not have any desire to operate beyond the principles just yet.
If you are a little or maybe medium-sized Business looking for a simple email marketing program with a multitude of amazing features, Benchmark is an excellent option. Though there may come a time when you launch the program, it supplies a great deal for the price, provides exceptional support, and the business seems to be sensitive to the requirements of its customers. You can not ask for more.