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Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Embed Shopping Cart
Many options Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and inexpensively create an internet store system on your present websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an internet store going, and you do not even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Embed Shopping Cart
The Product operates by providing you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The main attribute is that you can choose your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere on the web. Handle all these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one these sales are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what is going on with your orders and at which they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional tools like coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in physical places too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a couple of methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Embed Shopping Cart
If you are based outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Basic plan, where attributes such as discount vouchers and service aren’t available, and it merely allows you to sell up to ten products in 2 classes — but this may really be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them also. This serves as something of a workaround, but I would prefer whole control over URLs. Embed Shopping Cart
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite simple: it’s a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Embed Shopping Cart
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up shipping prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult an attorney about what to do); and even if your company is not located in the EU, then you still need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Embed Shopping Cart
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to supply the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time apart to set this up.
Installation and Design
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for every platform that you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few fine photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends upon the subject you’ve got on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to market.
Though many Websites will be mobile friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon a few customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Embed Shopping Cart
Some of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open up the Powerful Options, however they separate these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your site. It is pretty easy to implement these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their own trade fees so you need to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The company also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Embed Shopping Cart
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid Program store.
· You can not change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that a number of different platforms drag you in free trial, where you will eventually need to pay.
That is where Ecwid stands out, and you can see that the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone management app. The company plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, provided that you employ the best ways to improve your sales online as well. Ecwid is a slick system, with super simple implementation measures, making it ideal for the small business crowd. Embed Shopping Cart