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Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky when you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. Embed Store Into Website
Many options Purposefully create a closed system, which can be tedious to move away from once you begin. But with a platform called Ecwid, you no longer have to be concerned about it. In fact, the entire goal of the company, which started in 2009, is to quickly and quickly create an internet store system in your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to find an online store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Embed Store Into Website
The Product works by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main feature is that you can choose your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere on the web. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and each one these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, so you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what is going on with your orders and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a few ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Embed Store Into Website
If you are located outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, in which features like discount vouchers and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it is a good way to try the system out.
However, A vital point to note about the free program is that it is not good from an search engine optimization point of view — you have to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Embed Store Into Website
One area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality out of the box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). Another principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. Embed Store Into Website
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney about what to do); and even when your business is not based in the EU, you still will need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Embed Store Into Website
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time apart to set this up.
Installation and Design
I Truly enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, since you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through every site creation and integration step with some nice text and photos. As soon as you get your store implemented on a site or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to market.
Though many Sites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients a chance to buy products from the cell interface.
The final Design item which makes sense to mention is your vocabulary tool. Since running an online store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Embed Store Into Website
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for later. Obviously you could always open up the Powerful Options, however they different these for when you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular transaction fees so you have to prepare for them.
It is rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified service provider. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Embed Store Into Website
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that a number of other platforms drag you in free trial, where you will finally have to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to market online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for your small business audience. Embed Store Into Website