Introduction Equid Ecommerce
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this option. Equid Ecommerce
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you no longer need to worry about this. Actually, the whole aim of the company, which began in 2009, would be to quickly and quickly make an internet store system in your present websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Equid Ecommerce
The Product works by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on several other sites if you plan on selling elsewhere online. Handle all these sites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one these earnings are represented on the backend of your site.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your requests and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in bodily places too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a few ways you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Equid Ecommerce
If you are based outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, where attributes such as discount coupons and support are not accessible, and it only lets you sell up to 10 products in 2 categories — but this could really be adequate for some users, and using it is a fantastic way to try the system out.
But, A vital point to note about the free plan is the fact that it isn’t good from an search engine optimization point of view — you have to be on a paid program to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Equid Ecommerce
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very simple: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Equid Ecommerce
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping prices and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a great idea to speak with a lawyer about what to do); and even if your company is not based in the EU, you still need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Equid Ecommerce
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to put quite a great deal of time aside to set this up.
Setup and Layout
I really enjoy The fact that you can run a website without paying anything. This makes the setup process that much easier, because you just have to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for every platform that you want to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few fine text and photos. As soon as you obtain your shop implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to checkout.
Though many Websites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to get products from the mobile interface.
The final Design item which makes sense to mention is your language tool. Since running an online store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Equid Ecommerce
A Few of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open up the Powerful Options, however they different these for if you are ready to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is always one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular transaction fees so you need to get ready for them.
It’s quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Equid Ecommerce
What if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid App store.
· You can not alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, even where you will eventually need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you employ the best methods to improve your sales online too. Ecwid is a slick system, with super simple implementation measures, making it ideal for the small business audience. Equid Ecommerce