Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ewicd
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you begin. But with a stage called Ecwid, you do not need to worry about it. In fact, the whole aim of the company, which started in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for most people in the US or Europe. Even businesses in developing countries have a chance to get an internet store going, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ewicd
The Product operates by providing you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new website. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several different websites if you anticipate selling elsewhere on the web. Handle all of these sites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these earnings are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery aspect. With real-time shipping integrations you always know what is going on with your orders and where they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You receive lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few methods that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ewicd
If you’re located outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a fairly Standard plan, in which features such as discount vouchers and service aren’t accessible, and it merely lets you sell up to 10 products in 2 classes — but this may really be adequate for some customers, and using it’s a good way to try out the system.
However, A key point to notice about the free program is that it is not good from an SEO point of view — you need to be on a paid program to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ewicd
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from this box, so anybody wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Ewicd
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to display or edit related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ewicd
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set it up.
Installation and Design
I Truly enjoy The simple fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to go right to the backend port.
The system has Wizards for every platform that you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few nice photos and text. As soon as you get your shop implemented on a site or societal page it appears fairly slick.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for customers when they want to market.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to get products from the mobile interface.
The final Design thing that makes sense to mention is your language tool. Since conducting an online store generally requires one to attain out to individuals from throughout the world, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Ewicd
Some of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Of course you can always open up the Powerful Options, however they different these for if you’re all set to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time short and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Simple to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, since Ecwid integrates with over 40 global payment options. However, each of those processors have their own trade fees so that you need to get ready for them.
It’s quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ewicd
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that many different platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business crowd. Ewicd