Background Facebook Ecwid
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you want to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Facebook Ecwid
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you do not have to worry about this. Actually, the entire aim of the business, which began in 2009, would be to quickly and inexpensively create an internet store system on your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an internet store going, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a site and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Facebook Ecwid
The Product operates by giving you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new site. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere online. Manage all these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and all these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what’s going on with your orders and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the world
You get a Lot of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There’s a couple of ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they have been saying that for quite a while now). Facebook Ecwid
If you’re located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which features like discount vouchers and service are not available, and it only allows you to sell up to ten products in 2 categories — but this may really be sufficient for some customers, and using it’s a fantastic way to try out the system.
But, A key point to note about the free plan is the fact that it is not great from an SEO standpoint — you need to be on a paid program to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Facebook Ecwid
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Facebook Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping rates etc…but there is nothing that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There does not Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Facebook Ecwid
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product like CookiePro, which does supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time apart to set it up.
Setup and Design
I really enjoy The simple fact which you can run a web site without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for each platform you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to market.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is the language instrument. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance easily. Facebook Ecwid
A Few of the apps Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d typically have to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you could always open up the Powerful Options, however they different these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and encourage quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular transaction fees so you need to prepare for these.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Facebook Ecwid
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid App shop.
· You can not change product URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you employ the best methods to improve your earnings online too. Ecwid is a sleek system, with super simple implementation steps, making it perfect for your small business audience. Facebook Ecwid