Introduction Free Add To Cart Website
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this option. Free Add To Cart Website
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you do not need to worry about it. In fact, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To make a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Free Add To Cart Website
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The primary attribute is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these earnings are represented on the back part of your site.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what’s going on with your orders and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the world
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in physical places too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a few methods that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Free Add To Cart Website
If you are based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, where attributes like discount coupons and service are not accessible, and it merely allows you to sell up to 10 products in two categories — but this may actually be sufficient for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free program is that it is not great from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I’d prefer full control over URLs. Free Add To Cart Website
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods like Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Free Add To Cart Website
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping prices and so on…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney about what to do); and even if your business isn’t located in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Free Add To Cart Website
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not appear to provide the essential performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will need to set quite a lot of time apart to set this up.
Setup and Layout
I really enjoy The fact that you can run a web site without paying anything. This makes the installation process that much simpler, since you just have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform you would like to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration step with some nice text and photos. As soon as you get your store implemented on a site or societal page it looks fairly sleek.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they want to market.
Though many Sites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires you to reach out to people from all over the world, you are bound to stumble upon some customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to put in software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality easily. Free Add To Cart Website
Some of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open the More Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment choices. However, each one of those processors have their own trade fees so that you need to get ready for these.
It’s rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified supplier. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Free Add To Cart Website
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business audience. Free Add To Cart Website