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Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business site it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Free Checkout Cart
Many solutions Intentionally make a closed system, which is tedious to move away from once you begin. But with a platform named Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing nations have a chance to find an internet store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key things that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Free Checkout Cart
The Product operates by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere on the web. Handle all these sites from one place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and each one of these sales are reflected onto the back part of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what is happening with your orders and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You get lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Use the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a couple of methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). Free Checkout Cart
If you’re based outside The US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, where attributes such as discount coupons and service aren’t accessible, and it only lets you sell up to ten products in 2 categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is the fact that it is not great from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Free Checkout Cart
1 place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Free Checkout Cart
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up shipping rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to speak with an attorney about what to do); and even if your company isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Free Checkout Cart
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time apart to set it up.
Installation and Design
I Truly enjoy The fact that you’re able to run a website without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for every platform that you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few fine text and photos. As soon as you get your store implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients a chance to get products from the cell interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Free Checkout Cart
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you could always open the More Powerful Options, but they different these for if you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of the plans they offer, making it desirable for any shop that’s trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their own trade fees so you need to get ready for them.
It’s rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited supplier. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Free Checkout Cart
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered in the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for your small business crowd. Free Checkout Cart