Introduction Free Easy Shopping Cart
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Free Easy Shopping Cart
Many solutions Purposefully make a closed system, which can be tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to worry about it. In fact, the whole aim of the company, which began in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Free Easy Shopping Cart
The Product operates by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The main attribute is that you can choose your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere on the web. Manage all of these sites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one of these sales are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real time transport integrations you always know what’s happening with your orders and where they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a couple of methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Free Easy Shopping Cart
If you’re located outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, in which attributes like discount coupons and service are not available, and it merely allows you to sell up to 10 products in two classes — but this may really be adequate for some users, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free plan is that it isn’t good from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Free Easy Shopping Cart
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Free Easy Shopping Cart
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to consult a lawyer on what to do); and even if your company isn’t located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run cookies Free Easy Shopping Cart
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time aside to set it up.
Installation and Layout
I Truly enjoy The fact that you can run a web site without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through every website creation and integration step with a few fine photos and text. As soon as you get your store implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to checkout.
Though many Websites will be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Free Easy Shopping Cart
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open the More Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is always one of my favourite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of those plans they provide, which makes it desirable for any shop that’s trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so you need to prepare for these.
It’s quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Free Easy Shopping Cart
Imagine if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like crazy, and mention that many other platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, provided that you implement the best ways to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business audience. Free Easy Shopping Cart