Background Free Easy Shopping Cart For Website
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this solution. Free Easy Shopping Cart For Website
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you do not need to be concerned about it. In fact, the whole aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You do not have To make a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an online store going, and you don’t even have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Free Easy Shopping Cart For Website
The Product operates by providing you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The primary feature is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere online. Manage all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and each one of these earnings are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what is happening with your orders and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a few ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Free Easy Shopping Cart For Website
If you are located outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a fairly Basic plan, where attributes such as discount vouchers and support are not accessible, and it only allows you to sell up to ten products in 2 categories — but this could really be sufficient for some customers, and using it is a fantastic way to try the system out.
However, A vital point to note about the free program is that it is not good from an SEO point of view — you have to be on a paid program to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Free Easy Shopping Cart For Website
One area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anyone wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). The other principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Free Easy Shopping Cart For Website
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a good idea to consult a lawyer about what to do); and even when your business is not based in the EU, then you still need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Free Easy Shopping Cart For Website
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a great deal of time apart to set this up.
Setup and Layout
I really like The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for every platform you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through every website creation and integration measure with a few fine text and photos. Once you get your store implemented on a site or societal page it appears fairly slick.
The design Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to checkout.
Although many Sites will be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is the language tool. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Free Easy Shopping Cart For Website
A Few of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, but they different these for when you’re ready to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of those plans they provide, which makes it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you need to prepare for these.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Free Easy Shopping Cart For Website
What if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available in the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you into a free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to improve your sales online too. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for your small business crowd. Free Easy Shopping Cart For Website