Background Free Ecwid Store Themes
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you want to bring on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Free Ecwid Store Themes
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage named Ecwid, you do not have to be concerned about this. Actually, the whole aim of the business, which started in 2009, is to quickly and inexpensively create an online store system in your present websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Free Ecwid Store Themes
The Product works by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new site. The main feature is that you can take your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other sites if you anticipate selling elsewhere online. Handle all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and each one of these earnings are reflected onto the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you always know what is happening with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There is a few ways that you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Free Ecwid Store Themes
If you are based outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and support aren’t accessible, and it merely lets you sell up to 10 products in 2 classes — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A key point to note about the free plan is the fact that it isn’t great from an SEO standpoint — you need to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Free Ecwid Store Themes
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify offer a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Free Ecwid Store Themes
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your business is not based in the EU, you still will need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run cookies Free Ecwid Store Themes
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time apart to set it up.
Installation and Design
I Truly enjoy The fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for each platform that you want to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration step with a few fine text and photos. Once you obtain your shop implemented on a website or societal page it looks fairly sleek.
The design Depends upon the subject you have on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they want to checkout.
Although many Websites will be cellular friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the language tool. Since conducting an online store generally requires one to attain out to people from all over the planet, you are bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality easily. Free Ecwid Store Themes
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Obviously you can always open the Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they provide, which makes it desirable for any shop that is trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their particular transaction fees so you need to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified service provider. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Free Ecwid Store Themes
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that many different platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your earnings online too. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for the small business crowd. Free Ecwid Store Themes