Intro Free Embeddable Shopping Cart
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to attract on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this option. Free Embeddable Shopping Cart
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. However, with a platform named Ecwid, you do not need to worry about it. In fact, the entire aim of the business, which began in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Free Embeddable Shopping Cart
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new site. The main attribute is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several different sites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one of these sales are reflected on the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s happening with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the planet
You receive lots of promotional tools such as coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Free Embeddable Shopping Cart
If you’re located outside That the US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which attributes like discount vouchers and service are not available, and it only lets you sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it is a good way to try out the system.
However, A vital point to notice about the free program is that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. Free Embeddable Shopping Cart
1 area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wishing to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). The other principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Free Embeddable Shopping Cart
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right can be used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing shipping prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a good idea to consult an attorney about what to do); and even when your business is not located in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Free Embeddable Shopping Cart
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly like The simple fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform that you want to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with some fine photos and text. As soon as you get your shop implemented on a site or social page it appears fairly slick.
The design Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to market.
Although many Websites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to attain out to people from all over the world, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Free Embeddable Shopping Cart
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open the Powerful Options, however they different these for if you’re all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular transaction fees so you have to prepare for these.
It is quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited supplier. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Free Embeddable Shopping Cart
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available from the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you can see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to market online, as long as you implement the best ways to enhance your sales online too. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for the small business crowd. Free Embeddable Shopping Cart