Intro Free Hosted Ecommerce Shopping Cart
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Free Hosted Ecommerce Shopping Cart
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you do not have to worry about it. In fact, the entire goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system on your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even businesses in developing countries have a chance to find an internet store going, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Free Hosted Ecommerce Shopping Cart
The Product operates by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The main attribute is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere online. Manage all these sites from one place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one of these sales are reflected onto the back part of your site.
The system is Also made to integrate well with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you always know what’s going on with your orders and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the planet
You get lots of promotional tools such as vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade info.
There is a few methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Free Hosted Ecommerce Shopping Cart
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support are not accessible, and it only allows you to sell up to ten products in 2 classes — but this could actually be sufficient for some users, and using it’s a good way to try the system out.
But, A key point to notice about the free program is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Free Hosted Ecommerce Shopping Cart
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Free Hosted Ecommerce Shopping Cart
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport rates etc…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run cookies Free Hosted Ecommerce Shopping Cart
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time aside to set it up.
Setup and Design
I Truly enjoy The simple fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for each platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, since it walks you through each website creation and integration step with a few fine photos and text. Once you get your shop implemented on a site or societal page it looks fairly slick.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they want to market.
Though many Websites will be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers a chance to buy products from the cell interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to attain out to individuals from all over the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance easily. Free Hosted Ecommerce Shopping Cart
A Few of the apps Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you can always open the More Powerful Options, however they different these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, making it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so you have to prepare for them.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Free Hosted Ecommerce Shopping Cart
What if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may eventually have to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business audience. Free Hosted Ecommerce Shopping Cart