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Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Free Hosted Shopping Cart
Many solutions Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the business, which began in 2009, is to quickly and quickly make an internet store system in your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store heading, and you don’t have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Free Hosted Shopping Cart
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and all of these sales are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you constantly know what’s going on with your requests and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your own customized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a couple of ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Free Hosted Shopping Cart
If you are located outside That the US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, where attributes such as discount vouchers and support aren’t available, and it merely allows you to sell up to 10 products in two categories — but this may actually be adequate for some customers, and using it is a good way to try out the system.
However, A key point to notice about the free plan is the fact that it is not great from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I’d prefer full control over URLs. Free Hosted Shopping Cart
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). The other main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Free Hosted Shopping Cart
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there is nothing here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a great idea to consult a lawyer about what to do); and even if your business is not located in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Free Hosted Shopping Cart
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll want to put quite a great deal of time aside to set it up.
Installation and Layout
I Truly enjoy The fact that you can run a website without paying anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform you would like to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration step with a few nice photos and text. Once you obtain your shop implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the subject you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to market.
Though many Websites will be mobile friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Free Hosted Shopping Cart
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you could always open up the Powerful Options, but they separate these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is always one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they provide, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so you need to get ready for these.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Free Hosted Shopping Cart
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, provided that you implement the best methods to improve your sales online too. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for the small business crowd. Free Hosted Shopping Cart