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Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Free Online Cart
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you get started. However, with a stage named Ecwid, you do not have to worry about this. In fact, the whole goal of the business, which started in 2009, would be to quickly and inexpensively create an internet store system in your present websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even companies in developing nations have a opportunity to get an online store going, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Free Online Cart
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new site. The primary attribute is that you can choose your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere on the web. Handle all of these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these earnings are reflected onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what is going on with your orders and at which they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There is a few ways you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Free Online Cart
If you are based outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, in which attributes like discount vouchers and service aren’t accessible, and it only allows you to sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a good way to try the system out.
However, A vital point to notice about the free plan is that it is not good from an SEO point of view — you need to be on a paid plan to make certain your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Free Online Cart
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Free Online Cart
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping rates etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Free Online Cart
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time aside to set this up.
Installation and Layout
I really enjoy The fact that you can run a website without paying for anything. This makes the setup process that much simpler, because you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with a few nice photos and text. Once you get your store implemented on a website or societal page it appears fairly sleek.
The design Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to checkout.
Though many Websites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to individuals from throughout the world, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Having the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality readily. Free Online Cart
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not always Easy to find an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their own transaction fees so you need to get ready for these.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Free Online Cart
What if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid Program store.
· You can not change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to enhance your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for your small business audience. Free Online Cart