Background Free Online Ecommerce
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Free Online Ecommerce
Many options Purposefully create a closed system, which can be tedious to maneuver away from once you begin. However, with a stage named Ecwid, you do not have to be concerned about this. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store heading, and you do not have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Free Online Ecommerce
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere on the web. Manage all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these earnings are represented on the backend of your site.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what’s happening with your requests and at which they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There’s a few ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Free Online Ecommerce
If you’re based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which attributes like discount vouchers and service are not available, and it only allows you to sell up to ten products in 2 categories — but this may really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A key point to note about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid program to ensure your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them also. This serves as something of a workaround, but I’d prefer full control over URLs. Free Online Ecommerce
One place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Free Online Ecommerce
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right can be used to edit or display related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to speak with a lawyer about what to do); and even when your business is not based in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There does not Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Free Online Ecommerce
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will need to put quite a lot of time apart to set it up.
Installation and Layout
I really enjoy The fact that you’re able to run a website without paying anything. This makes the installation process that much simpler, because you simply need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform you would like to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through every site creation and integration measure with some nice text and photos. Once you get your store implemented on a website or societal page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they want to market.
Though many Sites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires one to reach out to people from all over the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Free Online Ecommerce
Some of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to implement additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for later. Obviously you could always open the More Powerful Options, but they different these for if you’re ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of those plans they offer, which makes it desirable for any shop that’s hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular trade fees so that you have to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Free Online Ecommerce
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation steps, making it ideal for your small business audience. Free Online Ecommerce