Background Free Online Shopping Cart
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Free Online Shopping Cart
Many options Intentionally make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you no longer need to worry about this. In fact, the entire goal of the company, which began in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You do not have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to get an internet store heading, and you don’t even have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Free Online Shopping Cart
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The primary feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere online. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all these sales are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is happening with your requests and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the world
You receive lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in bodily locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a few methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Free Online Shopping Cart
If you’re based outside That the US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, in which attributes such as discount coupons and support aren’t available, and it merely lets you sell up to 10 products in 2 categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Free Online Shopping Cart
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anyone wishing to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is quite easy: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Free Online Shopping Cart
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Free Online Shopping Cart
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly enjoy The fact which you can run a web site without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for each platform you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to market.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers a chance to buy products from the cell interface.
The final Design item that makes sense to mention is the language instrument. Since running an internet store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance easily. Free Online Shopping Cart
Some of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to employ additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Of course you could always open the More Powerful Options, however they different these for if you are ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, making it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 global payment options. However, each of those processors have their particular trade fees so you have to get ready for these.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Free Online Shopping Cart
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program shop.
· You can’t alter product URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, where you will eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to market online, provided that you employ the best methods to improve your sales online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business crowd. Free Online Shopping Cart