Background Free Online Shopping Cart Software
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Free Online Shopping Cart Software
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you get started. But with a platform named Ecwid, you no longer have to be concerned about it. In fact, the entire goal of the business, which began in 2009, would be to quickly and inexpensively make an online store system on your existing websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Free Online Shopping Cart Software
The Product operates by giving you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The primary feature is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere on the web. Handle all these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one of these earnings are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what’s going on with your orders and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few ways you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Free Online Shopping Cart Software
If you are located outside The US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a pretty Standard plan, where features such as discount coupons and support are not accessible, and it only allows you to sell up to ten products in two categories — but this may actually be adequate for some users, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free plan is that it isn’t good from an SEO standpoint — you have to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Free Online Shopping Cart Software
One place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of the box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products such as Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Free Online Shopping Cart Software
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up shipping prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Free Online Shopping Cart Software
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will need to put quite a great deal of time aside to set it up.
Installation and Design
I Truly enjoy The fact which you can run a web site without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with some nice text and photos. As soon as you get your shop implemented on a website or social page it appears fairly slick.
The layout Depends upon the theme you’ve got on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to market.
Though many Sites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers a chance to buy products from the cell interface.
The final Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to people from throughout the world, you are bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Free Online Shopping Cart Software
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open the Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those plans they offer, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to get ready for them.
It is quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Free Online Shopping Cart Software
What if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to sell online, provided that you employ the best ways to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for your small business crowd. Free Online Shopping Cart Software