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Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this solution. Free Online Shopping
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you no longer need to be concerned about it. In fact, the entire aim of the company, which began in 2009, is to quickly and quickly make an internet store system on your present websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you do not even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the key things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Free Online Shopping
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new website. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere online. Handle all of these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and each one of these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, so that you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery aspect. With real-time shipping integrations you always know what’s going on with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional tools like coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they have been saying that for quite a while now). Free Online Shopping
If you’re based outside The US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, where features like discount vouchers and service aren’t available, and it only lets you sell up to 10 products in two classes — but this could really be adequate for some users, and using it is a good way to try the system out.
However, A vital point to notice about the free program is that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Free Online Shopping
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is very easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Free Online Shopping
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even when your business isn’t based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Free Online Shopping
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time aside to set this up.
Setup and Layout
I really enjoy The simple fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with a few nice photos and text. Once you get your store implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Though many Websites will be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is your language instrument. Since conducting an internet store generally requires you to attain out to people from all over the planet, you are bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Free Online Shopping
Some of the programs Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open up the Powerful Options, but they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement these systems, since Ecwid incorporates with over 40 international payment options. However, each one of these processors have their particular trade fees so that you have to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Free Online Shopping
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to enhance your earnings online too. Ecwid is a slick system, with super easy implementation steps, making it ideal for your small business audience. Free Online Shopping