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Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Free Shopping Card
Many options Purposefully create a closed system, which is tedious to move away from once you begin. But with a platform called Ecwid, you do not have to worry about it. Actually, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to find an internet store heading, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Free Shopping Card
The Product works by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and each one these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you constantly know what is going on with your requests and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the planet
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they have been saying that for quite a while now). Free Shopping Card
If you’re based outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, where features such as discount coupons and support aren’t available, and it merely allows you to sell up to ten products in 2 classes — but this may actually be sufficient for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is that it isn’t great from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I’d prefer full control over URLs. Free Shopping Card
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of the box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). The other principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products such as Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Free Shopping Card
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices etc…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a good idea to speak with an attorney about what to do); and even if your business isn’t based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run cookies Free Shopping Card
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which does supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Design
I really like The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for every platform you would like to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice photos and text. Once you obtain your store implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to market.
Although many Sites will be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to get products from the cell interface.
The final Design thing that makes sense to mention is the language tool. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Free Shopping Card
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, however they different these for when you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It is rather simple to implement these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular trade fees so you have to prepare for these.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Free Shopping Card
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered in the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to sell online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for your small business crowd. Free Shopping Card