Background Free Shopping Cart Application
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this solution. Free Shopping Cart Application
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from once you begin. However, with a stage called Ecwid, you do not need to be concerned about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively make an online store system in your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you do not even have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Free Shopping Cart Application
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The main attribute is that you can take your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere on the web. Handle all these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and all these sales are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you always know what is happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in bodily places too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There is a few methods you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Free Shopping Cart Application
If you’re located outside The US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you will want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, in which features like discount vouchers and service are not accessible, and it only allows you to sell up to 10 products in 2 classes — but this may actually be adequate for some customers, and using it’s a fantastic way to try the system out.
However, A vital point to note about the free plan is the fact that it is not good from an search engine optimization standpoint — you have to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will include them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Free Shopping Cart Application
One place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from this box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). The other principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Free Shopping Cart Application
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping prices and so on…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to consult an attorney on what to do); and even when your company is not based in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Free Shopping Cart Application
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time aside to set it up.
Installation and Design
I really enjoy The simple fact that you can run a website without paying anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few fine photos and text. As soon as you get your shop implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to buy products from the mobile interface.
The closing Design item that makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon some customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance easily. Free Shopping Cart Application
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you could always open up the Powerful Options, but they separate these for when you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of those plans they offer, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their particular transaction fees so that you have to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Free Shopping Cart Application
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available in the Ecwid App shop.
· You can not change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to sell online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it ideal for your small business audience. Free Shopping Cart Application