Intro Free Shopping Cart Software
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Free Shopping Cart Software
Many options Purposefully make a closed system, which can be tedious to move away from once you begin. However, with a platform named Ecwid, you do not have to be concerned about it. Actually, the whole aim of the business, which began in 2009, would be to quickly and quickly create an internet store system in your present websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you don’t even have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Free Shopping Cart Software
The Product operates by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new site. The main attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere online. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and each one these earnings are reflected onto the backend of your site.
The system is Also made to integrate well with social networks, so that you can sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you constantly know what’s going on with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a couple of methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Free Shopping Cart Software
If you’re located outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Standard plan, where features like discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to notice about the free plan is the fact that it isn’t good from an SEO point of view — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Free Shopping Cart Software
1 area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anyone wanting to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Free Shopping Cart Software
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing shipping prices etc…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your business is not located in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Free Shopping Cart Software
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not seem to provide the essential performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a great deal of time aside to set it up.
Installation and Layout
I really enjoy The fact which you can run a website without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform that you want to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with a few fine text and photos. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they want to market.
Though many Sites are going to be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to buy products from the cell interface.
The final Design item which makes sense to mention is your language tool. Since running an internet store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Free Shopping Cart Software
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would normally need to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open the Powerful Options, however they different these for if you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not always Simple to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their own transaction fees so you need to prepare for these.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Free Shopping Cart Software
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation steps, making it ideal for the small business audience. Free Shopping Cart Software