Background How Does Ecwid Work
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this option. How Does Ecwid Work
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you do not have to be concerned about it. Actually, the entire aim of the business, which began in 2009, would be to quickly and inexpensively make an online store system in your present websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to get an internet store heading, and you do not have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the key stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) How Does Ecwid Work
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The primary feature is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several other websites if you anticipate selling elsewhere online. Handle all these websites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all these sales are represented on the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you always know what’s happening with your requests and where they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You receive a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There’s a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). How Does Ecwid Work
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where attributes like discount vouchers and support aren’t available, and it only allows you to sell up to ten products in 2 categories — but this could actually be sufficient for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is the fact that it is not great from an SEO point of view — you need to be on a paid plan to ensure your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. How Does Ecwid Work
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you should not have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from this box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. How Does Ecwid Work
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport rates etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your company is not based in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run biscuits How Does Ecwid Work
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll need to put quite a great deal of time apart to set this up.
Setup and Design
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for every platform you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with a few fine photos and text. As soon as you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends upon the theme you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they want to checkout.
Although many Websites will be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to reach out to individuals from throughout the world, you are bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. How Does Ecwid Work
Some of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the Powerful Options, however they separate these for if you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they offer, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own transaction fees so you have to prepare for these.
It is rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. How Does Ecwid Work
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid App store.
· You can not alter product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for your small business crowd. How Does Ecwid Work