Background How To Add Ecwid To Facebook
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. How To Add Ecwid To Facebook
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you begin. But with a stage called Ecwid, you no longer have to worry about this. In fact, the entire aim of the company, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) How To Add Ecwid To Facebook
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The main attribute is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other websites if you plan on selling elsewhere online. Handle all these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and each one these sales are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your requests and at which they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You get lots of promotional tools like coupons, discounts, and bulk pricing and more
Produce your personalized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a couple of methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). How To Add Ecwid To Facebook
If you’re based outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which features such as discount coupons and service are not available, and it only lets you sell up to 10 products in two classes — but this could really be adequate for some users, and using it is a fantastic way to try out the system.
However, A vital point to note about the free program is that it isn’t good from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. How To Add Ecwid To Facebook
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is very easy: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods such as Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. How To Add Ecwid To Facebook
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up shipping rates etc…but there is nothing that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult an attorney about what to do); and even when your company isn’t located in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits How To Add Ecwid To Facebook
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for every platform that you want to set your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice text and photos. As soon as you obtain your shop implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the subject you have on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to checkout.
Although many Sites will be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. How To Add Ecwid To Facebook
A Few of the programs Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, but they different these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, making it desirable for any store that’s trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each one of these processors have their particular trade fees so you have to get ready for them.
It is rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited supplier. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. How To Add Ecwid To Facebook
Imagine if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation measures, making it perfect for the small business crowd. How To Add Ecwid To Facebook