Background How To Add Shopping Cart To Website For Free
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this option. How To Add Shopping Cart To Website For Free
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you get started. However, with a platform named Ecwid, you no longer have to worry about this. Actually, the entire goal of the business, which began in 2009, is to quickly and quickly create an internet store system on your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an online store heading, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) How To Add Shopping Cart To Website For Free
The Product works by giving you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and all these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your requests and where they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of if a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There is a few methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). How To Add Shopping Cart To Website For Free
If you are located outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, where features such as discount vouchers and support aren’t available, and it merely lets you sell up to ten products in 2 categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is that it isn’t great from an SEO standpoint — you have to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them also. This functions as something of a workaround, but I’d prefer whole control over URLs. How To Add Shopping Cart To Website For Free
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you should not have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from this box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. How To Add Shopping Cart To Website For Free
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your company isn’t located in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies How To Add Shopping Cart To Website For Free
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to set quite a great deal of time apart to set it up.
Setup and Layout
I really enjoy The fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform you want to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through every website creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Although many Sites will be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to buy products from the cell interface.
The final Design item which makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. How To Add Shopping Cart To Website For Free
Some of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would normally need to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open up the Powerful Options, however they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to implement one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so you have to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. How To Add Shopping Cart To Website For Free
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, making it perfect for your small business crowd. How To Add Shopping Cart To Website For Free