Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this option. Insales
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a stage named Ecwid, you do not need to be concerned about it. In fact, the entire goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Insales
The Product operates by giving you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The primary feature is that you can take your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere on the web. Manage all these sites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a few sales and all of these sales are represented on the back part of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your orders and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, irrespective of if a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Insales
If you’re based outside The US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which features such as discount coupons and service are not accessible, and it only allows you to sell up to ten products in two classes — but this may really be adequate for some users, and using it’s a good way to try out the system.
But, A vital point to note about the free plan is the fact that it is not good from an SEO standpoint — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Insales
One place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality out of this box, so anyone wishing to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is quite easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Insales
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates etc…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to speak with an attorney about what to do); and even if your company is not located in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Insales
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to provide the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to put quite a great deal of time apart to set it up.
Installation and Design
I Truly like The simple fact that you can run a website without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform that you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration step with some fine text and photos. Once you obtain your store implemented on a site or societal page it looks fairly sleek.
The design Depends upon the subject you have on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Although many Sites will be cellular friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design item which makes sense to mention is the language instrument. Since conducting an internet store generally requires you to attain out to individuals from all over the planet, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Insales
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they different these for when you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and support quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, which makes it desirable for any shop that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own trade fees so that you need to get ready for these.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Insales
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that a number of other platforms drag you into a free trial, where you will eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb easy implementation steps, making it perfect for your small business crowd. Insales