Intro Instacart Shopper
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Instacart Shopper
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you begin. But with a platform called Ecwid, you no longer need to be concerned about this. In fact, the entire aim of the company, which started in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing countries have a chance to get an online store heading, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Instacart Shopper
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere online. Manage all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these sales are represented onto the back part of your website.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you always know what’s happening with your requests and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the world
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in bodily places too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Instacart Shopper
If you are based outside The US / UK, or want to utilize another mobile device kind, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, where features like discount coupons and support aren’t available, and it merely lets you sell up to ten products in two categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free plan is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Instacart Shopper
One area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wanting to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Instacart Shopper
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport prices etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even if your company is not based in the EU, you still need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Instacart Shopper
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Layout
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for every platform that you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through every site creation and integration step with a few nice text and photos. Once you get your store implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you have on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they want to market.
Though many Sites are going to be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Instacart Shopper
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open the Powerful Options, however they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement these systems, since Ecwid integrates with over 40 global payment options. However, each of these processors have their particular trade fees so you need to prepare for these.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Instacart Shopper
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that many different platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, as long as you employ the best methods to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for your small business crowd. Instacart Shopper