Introduction Ipage Ecwid
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this solution. Ipage Ecwid
Many options Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a stage named Ecwid, you no longer have to be concerned about this. In fact, the whole aim of the business, which began in 2009, would be to quickly and inexpensively make an internet store system on your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an online store going, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the key stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ipage Ecwid
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new website. The main feature is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and each one these sales are represented onto the back part of your site.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you always know what’s happening with your requests and where they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You get lots of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your personalized email notifications
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a couple of methods that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ipage Ecwid
If you are based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a fairly Basic plan, where attributes such as discount coupons and service are not available, and it merely allows you to sell up to ten products in 2 classes — but this could actually be sufficient for some users, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ipage Ecwid
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ipage Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up shipping prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your company isn’t based in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ipage Ecwid
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to put quite a lot of time aside to set this up.
Setup and Layout
I really enjoy The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform that you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few nice text and photos. As soon as you obtain your shop implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they wish to checkout.
Though many Websites are going to be cellular friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is the language tool. Since running an internet store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ipage Ecwid
Some of the programs Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open the Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular trade fees so you need to prepare for them.
It’s quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ipage Ecwid
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid App store.
· You can’t alter product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for the small business audience. Ipage Ecwid