Background J26 Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this option. J26 Ecwid
Many options Purposefully create a closed system, which is tedious to move away from as soon as you get started. But with a stage called Ecwid, you no longer have to be concerned about this. Actually, the entire aim of the business, which started in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You do not have To make a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) J26 Ecwid
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The main attribute is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and all of these sales are represented on the back part of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your requests and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Use the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a couple of methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite a while now). J26 Ecwid
If you’re located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, in which attributes such as discount coupons and support are not available, and it merely lets you sell up to ten products in two categories — but this could really be adequate for some customers, and using it’s a good way to try the system out.
But, A vital point to notice about the free program is that it is not great from an search engine optimization point of view — you need to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. J26 Ecwid
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products like Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. J26 Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices etc…but there is nothing that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a great idea to consult a lawyer on what to do); and even when your business is not located in the EU, you still need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run biscuits J26 Ecwid
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time aside to set it up.
Installation and Layout
I Truly enjoy The fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, since you just need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through each site creation and integration step with some fine photos and text. Once you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends upon the theme you’ve got on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to checkout.
Although many Websites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from throughout the world, you’re bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. J26 Ecwid
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and picture then save the merchandise for later. Of course you could always open the More Powerful Options, however they separate these for if you are ready to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those plans they offer, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their own transaction fees so that you have to get ready for them.
It is rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. J26 Ecwid
Imagine if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid Program store.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like crazy, and mention that many different platforms drag you in free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to market online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with super easy implementation measures, which makes it ideal for the small business audience. J26 Ecwid