Intro Jaya Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Jaya Ecwid
Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you get started. However, with a stage named Ecwid, you do not need to worry about this. In fact, the entire aim of the business, which started in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you don’t even have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Jaya Ecwid
The Product works by giving you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The primary feature is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere online. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and all these earnings are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your requests and at which they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the world
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in physical locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There is a few ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Jaya Ecwid
If you’re based outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which features like discount vouchers and service are not available, and it merely allows you to sell up to ten products in two categories — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
However, A vital point to note about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Jaya Ecwid
One area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Jaya Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Jaya Ecwid
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time apart to set this up.
Setup and Design
I really like The fact which you’re able to run a web site without paying for anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with a few fine text and photos. Once you get your store implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to market.
Though many Sites are going to be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires one to attain out to individuals from throughout the planet, you are bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Chance to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Jaya Ecwid
Some of the programs Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open up the More Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is always one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they offer, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It’s rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Jaya Ecwid
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available in the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that many different platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it ideal for the small business crowd. Jaya Ecwid