Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. Konakart
Many options Intentionally create a closed system, which is tedious to move away from once you get started. However, with a platform named Ecwid, you no longer need to be concerned about it. In fact, the whole aim of the company, which began in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to get an internet store heading, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Konakart
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The primary attribute is that you can take your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere on the web. Handle all these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and all of these earnings are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so that you can sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is happening with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional instruments like coupons, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in physical places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a couple of methods that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Konakart
If you’re located outside The US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a fairly Standard plan, in which features such as discount coupons and service aren’t available, and it merely allows you to sell up to ten products in two categories — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
But, A key point to note about the free plan is the fact that it is not good from an SEO point of view — you have to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I would prefer whole control over URLs. Konakart
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products like Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Konakart
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport prices and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney about what to do); and even if your company isn’t located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to run cookies Konakart
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t appear to provide the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a great deal of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform you want to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration measure with some fine photos and text. Once you get your shop implemented on a website or societal page it appears fairly slick.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they want to checkout.
Though many Websites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is your language tool. Since running an online store generally requires you to attain out to people from all over the world, you’re bound to stumble upon a few customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Konakart
Some of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for later. Obviously you can always open the Powerful Options, however they different these for when you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Easy to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, which makes it desirable for any store that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their particular trade fees so that you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Konakart
What if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like mad, and mention that many other platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you can see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for your small business audience. Konakart