Overview Largest Email Marketing Software
For many an evening in 2004, three people sat Around one desk in a tiny medical office — an office that served as the group’s conference room, lunch room, and idea hub. Backed by a small programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, along with an search engine optimization pro ) discussed ideas on how best to implement a deceptively straightforward idea. Simple email advertising. Many of their ideas were beyond the resources of this fledgling company, but that didn’t stop Keller from moving ahead.
The first Clients of Benchmark Mail were small businesses located in close proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff personally sold them on the usage of email advertising, while working hard to create a very simple user interface which would be simple to operate. All the time, the company championed such innovative ideas as customizable templates and software which adapted to consumer needs. They also made sure from the beginning that anybody who needed help would have quick access to outstanding customer support.
Benchmark Has continued to rise and advantagesper. Its current focus. Providing worldwide email marketing services to small and midsize companies while continuing to honor a commitment to assist kids in need. This doesn’t mean that Benchmark is a little-guys-only company, however; it’s stuck to its core principle of adaptability and functions big organizations such as UNICEF and Kaiser-Permanente through its High Volume Business plans.
Today, Benchmark serves upwards of 73,000 users from throughout the planet, but the company has not forgotten its roots. Benchmark still maintains good relationships with little, locally-based businesses. In fact, the organization supplies a complete page of testimonials from local users of this app. You may read more about Benchmark’s background and development here.
While the Majority of the attributes Benchmark provides Are on par with the rest of the industry, among the standout characteristics of this ESP is the simple fact that nearly all its attributes come standard with each account — including the free ones. Below are some of Benchmark’s most noteworthy offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all users access to the library of over 400 templates. These are organized into 19 classes, some of which are tailored to specific industries like education, entertainment, and retail. There is also a class for social media-specific templates.
· Video Emails. Possibly the best-known benefit of Benchmark is its support for video emails. The company describes the advantages of this attribute here.
· Online Surveys. You can create professional-looking online polls using among Benchmark’s 6 templates. Post your poll on your website or build it into an email.
· Dedicated Email Server. All Benchmark’s High Volume programs come with a dedicated IP address to help increase deliverability prices. Users on other programs have the option of paying for this service ($30/month) to increase their particular delivery stats. Read more about the advantages of dedicated servers .
· Email Delivery Direction . Benchmark’s email shipping management program is all about getting clients’ emails into inboxes. The company is a part of the Email Sender and Provider Coalition and works with ReturnPath, a top email delivery and delivery service. The business also communicates with ISPs on its clients’ behalf. Largest Email Marketing Software
· Mobile App. Benchmark’s mobile programs make it possible for customers with an Apple device to access several functions on the road. They can access and add contacts, read reports, send videos via integration with a YouTube account, and even layout and send quick email blasts with one of 10 templates that are available. That is quite a bit more than many other businesses offer on their mobile programs, making them considerably more functional.
· Photo Editing. If the pictures you plan to utilize in your email campaign are not perfectly sized or need some colour adjustment, you may use Benchmark’s integrated photo editor. This is a pretty handy feature if you don’t have photoshop accessible.
· Code Editor. In case you’ve got the know-how to work magic with HTML, Benchmark offers this ultra-customization choice with which you may construct your mails from scratch.
· Autoresponder. Each Benchmark customer has the power to style up to eight custom autoresponder messages. These could be scheduled as a string or occasion lead-up, or designed as yearly messages like anniversary or birthday mails.
· Sign-Up Forms. The only way to become successful in email advertising is through growing your own list, and Benchmark actually promotes doing so via sign-up forms. The company bases its Free For Life account entirely around site and Facebook sign-ups and supplies an easy-to-use tool to create custom templates for every medium.
· Inbox Checker. Because every email program differs and each internet browser includes a signature style, making sure your emails look great across the board is crucial. You can use Inbox Checker to look at the way your email displays in Gmail using Explorer and Outlook 3. Employing the full program (which checks everything from AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters out of their blogs mechanically through the RSS-to-Email attribute, which works with any blog which manages an RSS-feed. Users only need to set up a campaign and template inside Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another without a formal plug connection. Benchmark’s API Integration feature permits users using XML-RPC, HTTP POST, or HTTP GET abilities to retrieve data from some other programs that use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this permits them to perform three purposes. Manage contact lists, manage campaigns and effort sending, and check data. The business explains this function in more detail .
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Signing up for a Benchmark accounts is fairly straightforward. After entering your name, email, phone number, and company name, you need to validate your email address. This was a five-minute process for me. Upon logging in to my account (using the free plan) I was greeted by an attractive UI that gave me a clear path about how to make my first email campaign. Great beginning!
Email Campaign Creation
On its own dashboard, Benchmark offers users five chief options. Emails, Automations, Contacts, Surveys, and Reports. To create a new effort, go into the Emails section, then hit on the big blue”Create New Mail” button at the upper right-hand corner. Largest Email Marketing Software
From there, you must decide if you want an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or go for more customization with the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I moved with the drag-and-drop alternative.
I was motivated to enter a subject line for my Email and setup how much tracking I desired on the message, as well as when I wanted an automatic tweet once the campaign went out. The following task was to select which contacts I wanted to get the campaign. With that, I was finally able to start constructing the email . If you want to, you can construct your own email layouts using a very intuitive editor. On the flip side, you can alter one of Benchmark’s templates, that can be great, and better than I was able to do in my.
Preventing the Email Campaign
If you are just Starting out, you can certainly do as I did and manually input contacts one at a time. However, for those who already have a listing, there are several ways to import it. You are able to upload a CSV, xls, or txt file directly from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts into a text type. When you make your Benchmark lists, then they’ll appear on your dash, together with a Master Unsubscribe List.
The actual sending of this email is rather easy. Once you’ve completed all of your tweaks, you can save email as a draft, send it instantly, or schedule a time and date for delivery. If you want to check everything is well before distributing your email on the planet, it is possible to send it to your self to preview it as many as 10 times/day. I chose to program my email for shipping to see how timely the automatic system would actually be. I scheduled my email for 2.45 and received it at 2.50, so while the timing was not exactly ideal, it was likely present in tolerance levels for most users. If you’re one of the more rare users who demand on-the-minute email sending, you may need to look elsewhere. More worryingly, my email did not go to my main inbox but was mechanically sorted in my”promotions” folder. Definitely not ideal.
Email Campaign Reporting
The first thing I Noticed about Benchmark email reports was something I would read about in a couple of reviews. They’re really, really quickly. I mean lightning fast. Opens register in the Benchmark system almost instantaneously. I’ve worked with a lot of other programs where these reports require hours or even days to appear.
Benchmark provides users with several key Bits of information about each effort. The arguably most important statistic, the available rate, appears in both pie graph and numerical form. Additionally, Benchmark provides users with stats for clicks, forwards, bounces, unsubscribes, and abuse. Each stat further breaks down to the specific email addresses associated with a given action. Users can export this data for additional analysis by means of a csv or xls file. There’s also a social networking area which reports shares via Facebook, Twitter, or LinkedIn, in addition to a map which breaks down, by state, who opens your emails. Largest Email Marketing Software
Though all of this information is great and Necessary, it isn’t enough to sustain higher level marketers who want more info such as conversions, which hyperlinks were clicked, and revenue analysis. Though Google Analytics provides a whole lot of that information with appropriate integration, there might come a time when serious entrepreneurs need more info than Benchmark provides. Whether a small company will reach that point varies, of course, dependent on the company.
Particular Size Of Company
Benchmark designed its 3-tiered pricing Structure with the goal of serving everybody from the smallest kitchen-table startup to big email marketers. However, the company’s main focus is on small to medium companies, especially those just beginning in email marketing. This is particularly reflected in the fact that customers subscribing to the moderate plans get unlimited mails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you do not see the integration you want, there’s still hope. You’re able to use the API or request an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Events is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize occasions, promote and market tickets, and track the success of their events via their Benchmark Email account. A number of programs are available, such as a free alternative.
· Salesforce.com — This integration allows users to import contacts into Benchmark and utilize Benchmark’s email system to keep Salesforce customers engaged. Read our review of Salesforce here.
· Twitter — Benchmark Mail Lite is a WordPress plugin which permits users to easily build an email audience via their subscribers. The plug-in can automatically create email versions of blog articles and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our review of Highrisehere.
· Benchmark Power — This free plugin allows you to source images for your Benchmark emails from places throughout the net. Benchmark Power captures pictures you locate and immediately uploads them to your Benchmark account for future usage.
· Flickr — Users with Flickr accounts can link Flickr to their own Benchmark image galleries.
· Shopify — You are able to link a Shopify accounts to Benchmark and mechanically add Shopify customers to Benchmark lists. You can even add contributors to different lists based on what they bought. Read our overview of Shopify here.
· PayPal — Users may add some of the PayPal clients for their own Benchmark email lists bylinking the accounts. Read our overview of Paypal here.
· Easy List — Know more about this very simple list-making program and download it .
· WordPress — The ever-present blog and website builder provides an integration with Benchmark. Use it to send emails of your blog posts and also use the analytics to see how your subscribers respond to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library . Largest Email Marketing Software
Social Media Integrations
Since Of the key link between social networking and email marketing, it’s important to look at the social media features included in Benchmark.
· Social Media Templates — One segment of Benchmark’s enormous email template list is made of social media-specific templates that directly promote your institution’s involvement in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a very simple function which permits you to bring a Facebook”Like” button to your emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Characteristics” above) for both sites and Facebook fan pages, so you can convert followers into readers.
· Social Links within Mail — Once you link your Benchmark account together with your Facebook, Twitter, and/or LinkedIn accounts, you can add buttons to every email that will direct your subscribers to each of your social media pages.
The Business also fully Complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks regarding the selection of personal data from citizens of those nations. When clients provide credit card amounts to Benchmark, the company uses secure socket layer (SSL) protection to encrypt the information. The whole platform is encrypted to ensure the safety of all customers’ personal details.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes spam seriously and summarizes a clear zero-tolerance policy for any of the users hoping to engage in spam activities. The company is fully in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several measures to preserve its standing as a spam-free supplier, among them membership in the Email Sender and Provider Coalition. The business uses the app SpamAssassin to filter messages delivered through its server.
To prevent users from Unknowingly sending spam-like substances, Benchmark supplies a spam test feature that looks for words commonly utilized in spam messages. It scores each email on a scale from 1 to 5; 5s are assigned to content that is very likely to be blocked. In case of a top score, the program suggests”less spammy” choices. Individualized IP addresses also help large-volume senders decrease their spam numbers.
Customer Support and Service
Benchmark Offers its users a great deal of support tools. Customer support is generally responsive, with minimal waiting times. The website offers good learning resources, but can be needlessly opaque at times. Crucial information can be buried and difficult to find, especially if you don’t know exactly what you’re looking for, particularly in regards to minute particulars about plans. For instance. That the Free For Life plan includes Benchmark branding on every email, however you won’t find that mentioned on the Free For Life page, not even in the fine print. Nor will you see it said when you sign up. The only place it’s mentioned is at the FAQ, here.
Here are some of the resources Benchmark offers. Largest Email Marketing Software
· Live Support and Email — Benchmark provides live one-on-one aid through the following means.
· Email Service. Contact Benchmark at [email protected] or via the organization’s contact form here. Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Telephone Support. You can reach Benchmark at 800-430-4095 (U.S.) or 001-562-252-3789 (all states ). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible nearly 24 hours daily Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it’s closer to some QandA-format knowledge foundation than a typical FAQ. There are more than 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users may perform a key word search of any subject (or sub-topic) or of the FAQ as a whole. One caveat. With such an extensive knowledge base, it is pretty much inevitable that some entries will be out of date. Some of the QandAs provide information which is wholly incorrect, so in some cases, you might want to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark provides about two dozen video tutorials that take users step by step through the features of this app. The business also supplies a webinar known as”Benchmark Mail Crash Course.” You can view it live each Friday at 10.00 a.m. PST or watch the recorded version at any time. You can even request a special webinar on quite a few different topics. Live webinars comprise the chance to ask questions throughout the presentation.
· Email Marketing Manuals and Articles — There are more in-depth information on email marketing in general, as well as the Benchmark program specifically, in the Manuals Section. These downloadable files also cover industry-specific troubles. Articles, very similar to blogs, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks compared to the manuals provide.
· Glossary of Email Marketing Requirements — This is a particularly helpful tool for all those new to email marketing who feel absorbed by all the jargon. Benchmark gives a glossarywith 50 of the very popular email marketing terms from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, as well as its exceptionally active site. All readers automatically gain access to present newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their newest newsletters on message boards in the Benchmark Community. This forum allows users to talk about newsletter production strategies, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is completely web-based and doesn’t Require any setup on your PC.
Positive Reviews and Reviews
Benchmark Has a four-out-of-five star rating on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Largest Email Marketing Software
Some common points of compliments.
· Top Notch Support. This is maybe the most typical observation regarding Benchmark, and some thing I noticed for myself as well. People tend to find support prompt and beneficial, and a few say it’s actually the element that distinguishes Benchmark from its rivals. The business also receives praise for its blog articles and videos.
· Characteristic Selection Across All Aims . Some users praise the addition of attributes including AB analyzing and surveys in all programs; many firms charge extra for these attributes or only include them in their pricier plans.
· Ease of Use. Users have a tendency to locate Benchmark’s interface incredibly user-friendly and intuitive. The program gathers praise from a wide range of demographics, from first-time ESP consumers to people who have tried many different programs before settling Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email design of Benchmark’s templates. Since more and more people access their email from mobile devices, this can be an increasingly significant aspect to consider.
Negative Reviews and Complaints
I was not able to find many Men and Women who disliked Their Benchmark experience. But, I managed to discover a few complaints.
· Inconsistent Send-Times. Apparently a few users experienced a problem with Benchmark in which their mails were sent hours when they were first scheduled. 1 customer theorized the issue might arise in lengthy lists of recipients. Not all clients of all Benchmark will have time-sensitive sending demands, but other people will. If you need your emails to go out precisely whenever your schedule dictates, you may have to take into account this issue.
· Buggy Social Media Integrations. I watched several consumer reviews that commented the social media integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates may feel like spam mail, leading recipients to mark them as spam rather than studying the contents. Since the entire purpose of an ESP would be to stop this from occurring, this may be an issue. On the other hand, I never felt this way whilst looking through the template list, so it may not be the most legitimate of complaints.
Benchmark Provides a enormous number of pricing strategies, such as a totally free plan and a massive scale of paid plans that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free programs do not require charge Cards, that is always refreshing. The only grab. There’ll be a little Benchmark logo at the bottom of every email you send out. Of course, you may always opt to upgrade to a paid program if you don’t need the Benchmark branding. The free program allows you to send up to 14000 emails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features record. Notable absences to the attributes list for free account comprise email automation and sub-accounts (enabling multiple users to access one Benchmark account).
Paid Strategies. Largest Email Marketing Software
Users with small contacts lists and restricted Monthly messages have the choice of paying to get their email advertising based on the amount of mails that they send every month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 per month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major charge cards and also lets you pay through PayPal. They also offer a 25% reduction for nonprofits and teachers.
Benchmark is a solid program. It is Simple to Use, Open to invention, and competitively priced. Its free alternatives may just be the best in the company for anyone who just wants to dip into email marketing (particularly small, neighborhood businesses). For that matter, any Benchmark strategy can work well for a small business which views email as a minor aspect of its marketing and has no desire to work past the basics just yet.
If you are a little or even medium-sized Company trying to find a simple email advertising program using a multitude of great features, Benchmark is an excellent option. Even though there may come a time when you launch the app, it provides a great deal for the price, offers exceptional service, and the business seems to be sensitive to the needs of its users. You can’t ask for more.