Background Migrate Ecwid To Woocommerce
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you want to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Migrate Ecwid To Woocommerce
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you do not need to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly make an online store system on your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to find an online store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Migrate Ecwid To Woocommerce
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other sites if you anticipate selling elsewhere online. Manage all of these websites from one location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a number of sales and all of these earnings are represented onto the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you always know what is happening with your requests and where they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get a Lot of promotional instruments like coupons, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There’s a couple of ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Migrate Ecwid To Woocommerce
If you are based outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, in which features such as discount vouchers and support aren’t available, and it merely allows you to sell up to ten products in 2 categories — but this may actually be sufficient for some customers, and using it’s a good way to try out the system.
But, A vital point to notice about the free plan is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Migrate Ecwid To Woocommerce
One area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Migrate Ecwid To Woocommerce
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even if your company is not based in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Migrate Ecwid To Woocommerce
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time apart to set it up.
Installation and Layout
I really enjoy The fact which you can run a website without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with some fine photos and text. Once you get your store implemented on a site or social page it looks fairly slick.
The layout Depends somewhat on the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to market.
Although many Websites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to buy products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Migrate Ecwid To Woocommerce
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and picture then save the merchandise for later. Of course you could always open up the More Powerful Options, however they separate these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own trade fees so you need to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited supplier. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Migrate Ecwid To Woocommerce
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App shop.
· You can not change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, where you may eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, as long as you implement the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for the small business crowd. Migrate Ecwid To Woocommerce