Introduction Muse Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Muse Ecwid
Many options Intentionally create a closed system, which is tedious to move away from once you get started. But with a platform called Ecwid, you no longer have to worry about it. In fact, the entire goal of the company, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You do not have To create a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an internet store heading, and you do not have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Muse Ecwid
The Product operates by giving you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere online. Manage all these websites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and all of these earnings are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what is going on with your orders and at which they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There is a few methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Muse Ecwid
If you’re located outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, where features like discount coupons and service are not available, and it only lets you sell up to ten products in two classes — but this may actually be sufficient for some users, and using it’s a fantastic way to try the system out.
But, A key point to notice about the free plan is that it is not great from an SEO point of view — you need to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Muse Ecwid
One area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Muse Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to display or edit associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates etc…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even when your business is not located in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Muse Ecwid
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product like CookiePro, which will supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Layout
I really like The simple fact which you can run a web site without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform you want to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration step with a few nice text and photos. Once you get your shop implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the theme you have on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Although many Websites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design thing which makes sense to mention is your language tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Muse Ecwid
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open up the More Powerful Options, but they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, making it desirable for any store that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own transaction fees so you need to get ready for them.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The business also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Muse Ecwid
Imagine if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a store fast, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, even where you may finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to market online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for the small business crowd. Muse Ecwid