Background Music Promotion Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Music Promotion Ecwid
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you no longer have to be concerned about it. In fact, the entire goal of the company, which started in 2009, is to quickly and inexpensively create an internet store system on your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is targeted more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Music Promotion Ecwid
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new site. The primary attribute is that you can choose your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various different websites if you plan on selling elsewhere on the web. Manage all of these sites from one place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these sales are reflected onto the back part of your site.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you always know what’s happening with your requests and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a few methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Music Promotion Ecwid
If you are located outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Basic plan, in which attributes like discount coupons and service aren’t available, and it merely lets you sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free plan is that it isn’t great from an SEO standpoint — you need to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language variations of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Music Promotion Ecwid
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Music Promotion Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices etc…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to consult a lawyer about what to do); and even when your company is not based in the EU, you still need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to run cookies Music Promotion Ecwid
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time aside to set it up.
Setup and Design
I really enjoy The simple fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform that you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice photos and text. As soon as you get your store implemented on a website or societal page it looks fairly slick.
The layout Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to market.
Although many Sites will be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to get products from the cell interface.
The closing Design item that makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Music Promotion Ecwid
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d normally need to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you can always open the Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favourite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It is not always Simple to find an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular transaction fees so you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Music Promotion Ecwid
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered from the Ecwid App shop.
· You can’t change merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, provided that you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for the small business audience. Music Promotion Ecwid