Intro My Ecwid
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. My Ecwid
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. However, with a platform named Ecwid, you no longer need to worry about this. Actually, the whole aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system on your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) My Ecwid
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The primary attribute is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere online. Manage all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a number of sales and all these sales are represented on the backend of your site.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real-time transport integrations you always know what is going on with your orders and at which they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the world
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a couple of ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). My Ecwid
If you are located outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a pretty Basic plan, where features such as discount vouchers and support aren’t accessible, and it merely allows you to sell up to ten products in two categories — but this could really be adequate for some customers, and using it is a good way to try out the system.
However, A key point to notice about the free plan is that it is not great from an SEO point of view — you need to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language variations of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them also. This functions as something of a workaround, but I would prefer whole control over URLs. My Ecwid
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. My Ecwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to edit or display related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices etc…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to consult an attorney on what to do); and even when your business is not located in the EU, then you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits My Ecwid
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set it up.
Setup and Design
I Truly like The fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for each platform that you would like to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few nice photos and text. As soon as you get your store implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to get products from the cell interface.
The final Design item that makes sense to mention is your language instrument. Since conducting an internet store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon a few customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance readily. My Ecwid
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you could always open the More Powerful Options, however they different these for if you’re all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is always one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Easy to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those plans they provide, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their own trade fees so you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified supplier. The company also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. My Ecwid
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered from the Ecwid App shop.
· You can’t alter merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you employ the best methods to enhance your sales online too. Ecwid is a slick system, with superb simple implementation steps, making it ideal for the small business audience. My Ecwid