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Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to bring on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this option. Nexternal Solutions
Many solutions Purposefully make a closed system, which is tedious to move away from once you get started. But with a platform called Ecwid, you no longer have to be concerned about it. In fact, the whole goal of the business, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the US or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Nexternal Solutions
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new site. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several other sites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and all of these earnings are represented on the back part of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s going on with your requests and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in physical locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There’s a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Nexternal Solutions
If you’re based outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, in which features like discount coupons and support are not accessible, and it only allows you to sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free program is the fact that it isn’t great from an SEO standpoint — you have to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Nexternal Solutions
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Nexternal Solutions
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up transport rates etc…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to speak with an attorney about what to do); and even if your business is not located in the EU, you still need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Nexternal Solutions
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time apart to set this up.
Installation and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform that you want to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through every website creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a site or societal page it appears fairly sleek.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to market.
Though many Websites will be mobile friendly, it;s fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is the language instrument. Since running an online store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid App Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance readily. Nexternal Solutions
A Few of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they offer, making it desirable for any store that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own transaction fees so that you have to prepare for them.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Nexternal Solutions
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can not change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation measures, making it perfect for the small business audience. Nexternal Solutions