Intro Ning Ecwid Integration
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ning Ecwid Integration
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you no longer need to worry about this. Actually, the entire goal of the business, which began in 2009, is to quickly and quickly make an internet store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ning Ecwid Integration
The Product operates by providing you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all of these earnings are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what’s happening with your orders and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You get lots of promotional tools like coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical places too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of whether a customer buys a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few methods you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ning Ecwid Integration
If you are located outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and service are not accessible, and it merely allows you to sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a fantastic way to try out the system.
But, A key point to notice about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I would prefer full control over URLs. Ning Ecwid Integration
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ning Ecwid Integration
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right can be used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up shipping prices and so on…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to speak with an attorney about what to do); and even if your company is not located in the EU, you still will need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ning Ecwid Integration
· Allows them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at There is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a lot of time apart to set this up.
Setup and Design
I really enjoy The simple fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few nice photos and text. Once you obtain your store implemented on a site or societal page it appears fairly sleek.
The design Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to market.
Though many Sites will be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Ning Ecwid Integration
A Few of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the product for later. Obviously you could always open the More Powerful Options, however they separate these for if you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is one of my favourite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they offer, which makes it desirable for any store that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular trade fees so that you have to get ready for these.
It’s rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ning Ecwid Integration
What if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to market online, provided that you employ the best methods to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation measures, making it ideal for the small business crowd. Ning Ecwid Integration