Summary Noicd Com Email
For many a day in 2004, three people sat Around a single desk in a small medical office — an office that functioned as the group’s conference room, lunch room, and thought hub. Backed by a little programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, along with an search engine optimization expert) discussed ideas for how to execute a deceptively straightforward concept. Simple email advertising. Many of their ideas were beyond the resources of the fledgling business, but that didn’t stop Keller from planning ahead.
The first Customers of Benchmark Mail were small businesses located in close proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team sold them on the usage of email advertising, while working hard to make a simple user interface which would be simple to operate. All the time, the business championed such innovative ideas as customizable templates and software which adapted to user needs. They also made certain from the beginning that anybody who needed help would have rapid access to excellent customer care.
Benchmark Has continued to grow and advantagesper. Its present focus. Providing global email advertising solutions to small and medium-sized companies while continuing to honor a commitment to assist kids in need. This does not mean that Benchmark is a little-guys-only company, however; it has stuck to its core principle of adaptability and functions big organizations such as UNICEF and Kaiser-Permanente through its High Volume Business plans.
Today, Benchmark serves up of 73,000 users from throughout the globe, but the company has not forgotten its roots. Benchmark still keeps good relationships with small, locally-based companies. In reality, the company supplies a full page of testimonials from users of the program. You can read more about Benchmark’s background and development here.
While most of the attributes Benchmark supplies Are on par with the rest of the industry, one of the standout characteristics of this ESP is the fact that nearly all its features come standard with every single account — such as the free ones. Here are some of Benchmark’s most noteworthy offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark offers all customers access to the library of over 400 templates. These are organized into 19 classes, some of which are tailored to particular industries like education, entertainment, and retail. There’s also a category for societal media-specific templates.
· Video Emails. Perhaps the best-known advantage of Benchmark is its support for video emails. The business explains the benefits of this attribute here.
· Online Surveys. You’ll be able to create professional-looking online polls using among Benchmark’s 6 templates. Post your poll on your site or construct it directly into an email.
· Dedicated Email Server. All of Benchmark’s High Volume plans come with a dedicated IP address to help increase deliverability prices. Users on other plans have the choice of paying for this service ($30/month) to increase their own delivery stats. Read more about the benefits of dedicated servers here.
· Email Delivery Management. Benchmark’s email shipping management program is about getting customers’ mails into inboxes. The business is a part of the Email Sender and Provider Coalition and works with ReturnPath, a leading email delivery and consulting service. The company also communicates with ISPs on its customers’ behalf. Noicd Com Email
· Mobile App. Benchmark’s mobile apps allow customers having an Apple device to access several purposes on the road. They can get and include contacts, read reportsand send videos through integration using a YouTube accounts, and even design and send quick email blasts with one of 10 templates that are available. That is quite a little more than many other businesses offer in their mobile programs, making them much more operational.
· Photo Editing. If the pictures you intend to utilize on your email campaign aren’t perfectly sized or want some colour adjustment, you can use Benchmark’s integrated photo editor. This is a fairly handy feature if you do not have photoshop available.
· Code Editor. In case you’ve got the know-how to work magic with HTML, Benchmark provides this ultra-customization choice with which you can build your mails from scratch.
· Autoresponder. Each Benchmark customer has the power to design around eight custom autoresponder messages. These can be scheduled as a series or occasion lead-up, or made as yearly messages like birthday or anniversary mails.
· Sign-Up Forms. The only way to become prosperous in email marketing is through growing your own list, and Benchmark really promotes doing this through sign-up forms. The company bases its Free For Life account entirely around site and Facebook sign-ups and provides an easy-to-use instrument to create custom templates for every medium.
· Inbox Checker. Since every email program differs and every internet browser has a signature fashion, making certain that your emails look good across the board is important. You can use Inbox Checker to look at the way your email screens in Gmail using Explorer and Outlook 3. Employing the entire app (which assesses everything from AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on service, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their sites automatically through the RSS-to-Email feature, which works with any blog which manages an RSS-feed. Users simply need to establish a template and campaign within Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug-in connection. Benchmark’s API Integration feature permits users with XML-RPC, HTTP POST, or HTTP GET abilities to retrieve data from other programs that use JSON, XML, XML-RPC, or PHP serialization strings. In a nutshell, this permits them to perform three purposes. Manage contact lists, manage campaigns and effort sending, and check statistics. The business explains this function in more detail here.
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Enrolling in a Benchmark accounts is pretty straightforward. After entering your name, email, contact number, and company name, you have to confirm your email address. This was a five-minute process for me. Upon logging in to my new account (with the free plan) I was greeted by an appealing UI that gave me a clear path on how best to create my very first email campaign. Great beginning!
Email Campaign Creation
On its dashboard, Benchmark provides users five main choices. Emails, Automations, Contacts, Surveys, and Reports. To create a new effort, go into the Emails segment, then hit the large blue”Create New Email” button in the upper right-hand corner. Noicd Com Email
From there, you must decide If You Would like an RSS Or traditional email message. It is possible to use Benchmark’s drag-and-drop editor, or go for more customization using the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not gifted that way, so I moved with the drag-and-drop alternative.
I had been prompted to enter a subject line for my Email and set up how much tracking I wanted on the message, in addition to if I wanted an automatic tweet once the campaign went out. The following task was to choose which contacts I wanted to receive the campaign. With that, I was eventually able to begin constructing the email itself. If you would like to, you can assemble your own email designs employing a very intuitive editor. On the flip side, you can alter one of Benchmark’s templates, that are great, and better than I managed to do on my own.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually input contacts at a time. However, for those who already have a listing, there are numerous ways to import it. You are able to upload a CSV, xls, or txt file right from your computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts into a text type. When you create your Benchmark lists, then they’ll appear on your dashboard, together with a Master Unsubscribe List.
The sending of this email is quite easy. When you’ve completed all your tweaks, you may save email as a draft, send it immediately, or schedule a time and date for delivery. If you would like to verify everything is well before distributing your email on the world, you can send it to your self to preview it as many as 10 times/day. I chose to program my email for delivery to view how timely the automatic system would really be. I advised my email for 2.45 and obtained it at 2.50, so while the timing was not exactly perfect, it was probably present in tolerance levels for many users. If you’re among the more rare users who need on-the-minute email sending, then you may need to look elsewhere. More worryingly, my email didn’t go to my primary inbox but was mechanically sorted in my”promotions” folder. Definitely not ideal.
Email Campaign Reporting
First thing I Noticed about Benchmark email reports was something I’d read about in a couple of reviews. They’re really, really fast. I mean lightning fast. Opens enroll in the Benchmark system almost instantaneously. I have worked with several other programs where these reports take hours or even days to look.
Benchmark provides users with several key Pieces of data about every campaign. The possibly most important statistic, the open speed, seems in both pie chart and numerical type. In addition, Benchmark supplies users with stats such as clicks, forwards, bounces, unsubscribes, and abuse. Each stat further breaks down to the specific email addresses related to a given activity. Users may export this information for further analysis via a csv or xls file. There’s also a social media area which reports shares via Facebook, Twitter, or LinkedIn, as well as a map that breaks down, by country, that opens your mails. Noicd Com Email
Though all of this information Is Excellent and Necessary, it is not enough to sustain increased level marketers who need more info such as conversions, which links were clicked, and earnings analysis. Though Google Analytics provides a whole lot of this info with appropriate integration, there might come a time when serious entrepreneurs need more info than Benchmark provides. Whether or not a small company will get to that point varies, of course, based on the company.
Particular Size Of Company
Benchmark designed its 3-tiered pricing Structure with the goal of serving everybody from the tiniest kitchen-table startup to large email marketers. On the other hand, the organization’s key focus is on small to medium businesses, especially those just beginning in email advertising. This is particularly reflected in the reality that clients subscribing to the medium plans get unlimited mails, while bigger plans have constraints.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you do not see the integration you need, there’s still hope. You can use the API or ask an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Events is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize events, promote and market tickets, and track the success of the events through their Benchmark Email accounts. A variety of subscriptions are available, such as a free option.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and use Benchmark’s email system to maintain Salesforce customers participated. Read our review of Salesforce here.
· Twitter — Benchmark Mail Lite is a WordPress plugin which allows users to quickly build an email viewer via their readers. The plug-in can automatically create email versions of blog articles and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our overview of Highrisehere.
· Benchmark Power — This free plugin allows you to supply pictures for your Benchmark emails from places throughout the net. Benchmark Power captures images you find and immediately uploads them to a Benchmark accounts for future use.
· Flickr — Users with Flickr accounts can link Flickr to their Benchmark image galleries.
· Shopify — You can link a Shopify account to Benchmark and automatically add Shopify clients to Benchmark lists. You may even add contributors to various lists based on which products they bought. Read our overview of Shopify here.
· PayPal — Users may add any of the PayPal clients to their Benchmark email lists bylinking the account. Read our review of Paypal here.
· Easy List — Know more about this simple list-making program and download it here.
· WordPress — The ever-present site and site builder offers an integration with Benchmark. Use it to send emails of your blog articles and use the analytics to see how your readers respond to them. Learn more here.
· Zapier — Gain access to Zapier’s huge integration library here. Noicd Com Email
Social Media Integrations
Because Of the key connection between social networking and email marketing, it’s important to check out the social networking features contained in Benchmark.
· Social Media Templates — One segment of Benchmark’s massive email template listing consists of societal media-specific templates which directly promote your institution’s involvement in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which allows you to bring a Facebook”Just Like” button to your own emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Characteristics” above) for both websites and Facebook fan pages, to help you convert followers into subscribers.
· Social Links within Mail — After you link your Benchmark account together with your Facebook, Twitter, or LinkedIn accounts, you can add switches to each email which will direct your subscribers to each of your social media pages.
The Business also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the selection of personal data from citizens of these countries. When clients provide credit card amounts to Benchmark, the company uses secure socket layer (SSL) security to encrypt the info. The entire platform is encrypted to ensure the security of customers’ personal information.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes junk seriously and outlines a clear zero-tolerance policy for any of their users trying to take part in spam activities. The business is fully in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark also takes several steps to maintain its standing as a spam-free provider, among them membership in the Email Sender and Provider Coalition. The business uses the program SpamAssassin to filter messages delivered through its host.
To prevent users from Unknowingly sending spam-like substances, Benchmark supplies a spam check feature which looks for words widely used in spam messages. It scores every email on a scale from 1 to 5; 5s are delegated to content that is likely to be blocked. In case of a top score, the program suggests”less spammy” alternatives. Individualized IP addresses also assist large-volume senders decrease their spam amounts.
Client Support and Service
Benchmark Offers its users a great deal of support tools. Customer support is usually responsive, with minimal waiting times. The website offers good learning resources, but may be opaque occasionally. Crucial information is often buried and difficult to find, especially in the event that you don’t know exactly what you’re looking for, especially when it comes to minute particulars about plans. For instance. The Free For Life plan includes Benchmark branding on each email, however you won’t see that mentioned on the Free For Life page, not even at the fine print. Nor are you going to see it mentioned when you sign up. The only place it is mentioned is at the FAQ, here.
Here are some of those resources Benchmark offers. Noicd Com Email
· Live Support and Email — Benchmark supplies live one-on-one support through these means.
· Email Service. Contact Benchmark at support[email protected] or via the organization’s contact form here. Accessible 24 hours Monday — Friday and restricted hours on Saturday.
· Telephone Support. You are able to reach Benchmark in 800-430-4095 (U.S.) or 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available nearly 24 hours daily Monday — Friday and limited hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it’s closer to some QandA-format knowledge base than a normal FAQ. You will find more than 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users may execute a key word search of any subject (or sub-topic) or of their FAQ as a whole. One caveat. With such an extensive knowledge base, it’s pretty much inevitable that some entries will be out of date. Some of the QandAs provide information which is wholly inaccurate, so in some cases, you may need to contact assistance to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials that take users step by step through the features of the app. The company also offers a webinar called”Benchmark Email Crash Course.” You may see it live each Friday at 10.00 a.m. PST or see the recorded version at any time. You can even ask for a particular webinar on a number of other topics. Live webinars comprise the opportunity to ask questions during the presentation.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing generally, in addition to the Benchmark program especially, at the Manuals Section. These downloadable files also cover industry-specific troubles. Articles, similar to sites, offer users guidance beyond that found in the FAQ section, but in shorter, more digestible chunks than the guides provide.
· Glossary of Email Marketing Terms — This is a particularly helpful tool for those new to email marketing who believe consumed by all the jargon. Benchmark provides a glossarywith 50 of the most popular email marketing conditions from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current information regarding email marketing trends, check out Benchmark’s monthly newsletter, in addition to its exceptionally active blog. All readers automatically obtain access to present newsletters, and Benchmark also offers an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their latest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter creation strategies, vote for their favourite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is completely web-based and does not Require any setup on your PC.
Favorable Reviews and Testimonials
Benchmark Includes a four-out-of-five star rating on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Noicd Com Email
Some common points of praise.
· Top Notch Service . This is maybe the most typical observation concerning Benchmark, and some thing I discovered for myself too. People today tend to find support prompt and beneficial, and some say it’s actually the element that distinguishes Benchmark from its competitors. The business also receives praise for its blog posts and videos.
· Feature Selection Across All Aims . Some users praise the inclusion of attributes including AB analyzing and surveys in most programs; many firms charge extra for these features or just include them into their pricier plans.
· Benefits of Use. Users have a tendency to find Benchmark’s interface incredibly intuitive and user-friendly. The program gathers compliments from a broad range of demographics, from first-time ESP users to those who have tried many different programs before settling Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email layout of Benchmark’s templates. Since more and more people access their email from mobile devices, this is an increasingly significant aspect to consider.
Negative Reviews and Complaints
I was not able to find many people who disliked Their own Benchmark experience. However, I was able to discover a few complaints.
· Inconsistent Send-Times. Apparently some users experienced an issue with Benchmark in which their mails were sent hours when they were first scheduled. One customer theorized the issue might arise from lengthy lists of recipients. Not all clients of Benchmark will possess time-sensitive sending demands, but others will. Should you want your emails to go out precisely when your schedule dictates, you may have to take into account this situation.
· Buggy Social Media Integrations. I saw several user testimonials that remarked the social networking integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users were concerned that Benchmark’s templates may feel like spam mail, leading recipients to mark them as junk rather than reading the contents. Since the entire point of an ESP is to stop this from occurring, this might be a problem. On the other hand, I never felt this way whilst searching through the template list, therefore it may not be the most legitimate of complaints.
Benchmark Provides a enormous number of pricing plans, such as a free plan and a massive array of paid plans which may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, that is always refreshing. The only grab. There will be a little Benchmark emblem in the bottom of each email you send out. Obviously, you may always choose to upgrade to a paid plan in case you don’t want the Benchmark branding. The free program allows you to send up to 14000 emails to around 2000 subscribers and gives you access to most but not all Benchmark’s features list. Notable absences into the attributes list for free accounts include email automation and sub-accounts (allowing multiple users to access one Benchmark account).
Paid Plans. Noicd Com Email
Users with little contacts lists and limited Monthly messages have the option of paying for their email marketing based on the amount of mails they send every month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Strategies. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer a 25% discount for nonprofits and teachers.
Benchmark is a solid program. It is Simple to Use, Open to innovation, and competitively priced. Its free options might just be the very best in the company for anyone who just wants to dive into email advertising (especially small, local businesses). For that matter, any Benchmark plan can work well for a small business which perspectives email as a minor aspect of its marketing and does not have any desire to operate beyond the basics just yet.
If you are a little or even medium-sized Company trying to find a easy email marketing program using a host of amazing features, Benchmark is an exceptional option. Though there may come a time when you launch the app, it supplies a great deal for the price, offers exceptional service, and the company seems to be sensitive to the requirements of its customers. You can not ask for much more.