Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this option. Omnisite
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. But with a stage named Ecwid, you no longer need to be concerned about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Omnisite
The Product works by providing you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere on the web. Handle all these sites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one these sales are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you always know what’s going on with your requests and at which they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You get lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There’s a couple of methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Omnisite
If you’re located outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where attributes such as discount vouchers and support are not available, and it merely lets you sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try out the system.
However, A key point to note about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Omnisite
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of this box, so anyone wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very simple: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Omnisite
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport prices etc…but there is nothing here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even when your company isn’t located in the EU, then you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Omnisite
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a lot of time apart to set this up.
Installation and Layout
I really like The fact which you can run a web site without paying anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you would like to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to checkout.
Although many Sites will be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since conducting an online store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Omnisite
Some of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to implement additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, however they separate these for if you’re all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they offer, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own transaction fees so that you need to get ready for them.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Omnisite
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, making it ideal for your small business audience. Omnisite