Introduction Online Sales App
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this option. Online Sales App
Many options Purposefully create a closed system, which is tedious to maneuver away from once you begin. But with a platform called Ecwid, you do not need to worry about this. In fact, the entire aim of the company, which started in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the crucial things that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Online Sales App
The Product works by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new site. The primary feature is that you can choose your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system on various different sites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all these earnings are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what is happening with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in physical locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Online Sales App
If you are based outside That the US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, in which features like discount vouchers and support aren’t accessible, and it only allows you to sell up to ten products in two categories — but this may really be adequate for some customers, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is the fact that it isn’t good from an SEO standpoint — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Online Sales App
One area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products like Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Online Sales App
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a great idea to consult an attorney on what to do); and even when your business is not located in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to run cookies Online Sales App
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for every platform you would like to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a site or societal page it looks fairly sleek.
The layout Depends upon the theme you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they want to market.
Though many Websites will be mobile friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to get products from the cell interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to individuals from all over the planet, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Online Sales App
Some of the apps Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they different these for when you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Simple to locate an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular trade fees so that you need to prepare for these.
It’s rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Online Sales App
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered in the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like mad, and mention that a number of different platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands out, and you can see that the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to improve your sales online as well. Ecwid is a slick system, with superb easy implementation measures, making it ideal for the small business crowd. Online Sales App