Introduction Online Shop Solutions
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Online Shop Solutions
Many solutions Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a platform called Ecwid, you no longer need to worry about this. Actually, the whole goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the crucial things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Online Shop Solutions
The Product operates by giving you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main feature is that you can choose your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various different sites if you anticipate selling elsewhere online. Manage all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and all these earnings are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what is happening with your requests and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling round the planet
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether or not a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a couple of methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Online Shop Solutions
If you’re located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and support aren’t accessible, and it merely allows you to sell up to ten products in two classes — but this may actually be adequate for some users, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free plan is that it isn’t good from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Online Shop Solutions
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). The other principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Online Shop Solutions
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney about what to do); and even when your business isn’t based in the EU, then you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Online Shop Solutions
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to set quite a lot of time apart to set this up.
Installation and Design
I really like The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with some nice photos and text. As soon as you get your shop implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to market.
Though many Websites are going to be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to get products from the mobile interface.
The final Design item that makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Online Shop Solutions
Some of the apps Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you can always open up the More Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their own transaction fees so that you have to get ready for these.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Online Shop Solutions
What if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available from the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that many other platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The company program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, as long as you employ the best ways to improve your sales online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business audience. Online Shop Solutions