Intro Online Shopping Cart
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this solution. Online Shopping Cart
Many options Intentionally create a closed system, which is tedious to move away from as soon as you begin. But with a stage named Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the company, which started in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a chance to find an online store going, and you do not have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Online Shopping Cart
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main attribute is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and all of these earnings are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what is happening with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There is a couple of ways that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Online Shopping Cart
If you are based outside The US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, where features like discount coupons and service are not accessible, and it only lets you sell up to 10 products in two classes — but this could really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free plan is that it is not great from an SEO standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Online Shopping Cart
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Online Shopping Cart
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping prices and so on…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even if your business is not based in the EU, you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Online Shopping Cart
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not seem to provide the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly enjoy The fact that you can run a website without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for every platform that you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine photos and text. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they wish to checkout.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item which makes sense to mention is the language instrument. Since running an internet store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Chance to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance readily. Online Shopping Cart
A Few of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would normally need to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open the More Powerful Options, but they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favorite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular transaction fees so you need to get ready for these.
It’s rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Online Shopping Cart
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with super easy implementation measures, making it perfect for your small business crowd. Online Shopping Cart